Apples Ipad Promotional Strategy Marketing Essay

Apples Ipad Promotional Strategy Marketing Essay To survive in the global and competitive business environment, it is essential for a companys to conduct extensive research so that they can develop a strong brand image from the initial stage as it leads to greater financial benefits for the company. The marketing plan of Apples iPad is the topic where an effective marketing strategy is developed to ensure its success in the global competitive market where major plays such as Sony, Compaq and Dell have a significant impact upon Apples strategies. Apples latest ipad is the revolutionary product which is a portable mini device used as a pc anywhere with its wide range of options and innovative design. Apples marketing strategy will be focusing upon the product design, brand positioning, price and promotion of iPad in the global market. This will be linked to the research and analysis of the environmental forces and SWOT analysis to understand the companys position. Apples market strategy will be incorporated with the generic business strategy which is towards growth and maintaining a strong position in the market through its innovative products. Apple will use competitive marketing strategy for its iPad where two such strategies can be developed which are differentiation and Focus to make iPad a success in the global market. Marketing planning and strategies can become highly effective if Apple focuses upon its strategic human resource management and make continuous efforts to redesign its marketing plan to survive successfully. Company Description Apple Corporation is a highly successful organization that aims to advance in the technology field through its high quality and innovative products. The success of Apple is primarily based upon its innovation and dynamic technological advancement it takes to give its customers the ease and luxury to use its products. Apples latest product iPad is launched to compete with existing computers and tablet technology, as it is a portable high tech device for the usage of all needs of an individual whether personal or business use. Environmental Analysis/PEST Analysis This analysis will help in identifying the factors that affect the organizations ability to perform efficiently in the global markets. Political Forces: The political factors affect the organizations ability to operate efficiently in foreign markets. Therefore, Apples operations are affected by political conditions of developing countries in Asia where it is unable to meet its organizational targets successfully. The increasing suicide bomb rate and terrorism is another reason that limits the ability of Nestle to operate in some countries. Moreover, the changing legal requirements regarding the sales tax, import and export duties also affect Apple in terms of its rising costs and limitation to have access to a greater market. Economical Forces: Economical factors affect organizations ability to expand its business and achieve organizational objective of growth. The recent recession has slowed down economic activity and resulted in increase of prices of law materials, which have increase the costs and ultimately the prices of products. Apple faces low demand due to the big economies collapsing and going under stabilization phase, which has forced countries to boost their economy by discouraging imports and encouraging exports (Ball, McCulloch, Frantz Minor, 2006). Socio-Cultural Forces: In todays business enjoinment, people belonging to different backgrounds, experiences, values and cultures work together in multinational organizations with common objectives of gaining success in competitive global markets. Therefore, this creates a critical challenge for organizations to help employees develop positive and interpersonal relationships so that all people can work productively while respecting others culture and backgrounds. Apple has focused upon the cultural values of its employees as well as customers to achieve positive long-term relationships through maintaining an organizational culture which is highly flexible and culturally diverse. Technological Forces: Apple concentrates on the technological advancements of its work operations. The highly competitive and global business environment has forced organizations like Apple to become highly efficient through technology and internet revolution. Apple focuses upon innovation which can be achieved by meeting the new technological advancements and by being efficient in providing better quality and innovative products to its customers through advanced technology (Turban, 2004). SWOT Analysis The SWOT analysis assists organizations to identify the strengths and weaknesses of an organization which are internal and opportunities and threats which are external. This will help in understanding how Apple can utilize its strengths and opportunities and overcome its threats and weaknesses to survive in the global competitive market. Strengths: Apple is a successful organization and its iPod has a high market share in the global market due to its brand perception and image as s high quality innovative brand. Moreover, in the I.T industry, Apple holds a strong position by catering to the needs of the dynamic market with its extensive research and developments that enables it to satisfy its customers with highly innovative products. Apple has maintained its brand name in the global market and the customer loyalty is increasing at a high rate (Barnet Cavanagh, 2006). Weaknesses: Apple provides highly innovative products in the market but it is having issues with the quality of its products as recently the Apple iPad was reported to have a faulty screen and it had replace all those products. This is one major weakness of Apples products. Moreover, the company has a relatively weaker research and development system as compared to other major competitors and needs to put more emphasis on building strong reliable products as its brand name portrays (Borrington Stimpson, 2004). Opportunities: Apple has many opportunities for growth and expanding its range of products and services. It can develop iTunes and music player technology into cell phones and iPad devices. It can focus upon developing Podcasts for radio shows through internet and can enhance its iPad into more sophisticated and reliable device to be used by every individual. The I.T industry is full of rapid and dynamic changes and there is growing demand for innovative and technologically advanced products so for Apple, there are unlimited opportunities to avail for growth. Threats: The major threat for Apple and its products is the intense rivalry among competition in the technology industry. The competitive global environment has brought critical challenges for Apple to maintain a competitive and strong position in the global market. Moreover, Apples iPod and iPad are subjected to demand which can go down at any time due to saturation and substitutes in the market. Hence, to meet with changing trends and globalization, Apple requires extensive research and development to create a diversified range of products to be successful. Marketing Objectives The objective of Apples iPad device is to capture the market by creating awareness and persuading customers to use this device. Its emphasis will be entirely upon positioning iPad in the global market as a highly reliable device which is a need for every individual in todays busy hectic life. The marketing plan of Apples iPad should consist of two major objectives that help to achieve organizational success in todays global business environment. First of all, Apple focuses upon its customers through thorough market research and planning then the second step starts by integrating all organizations functions which are related to the marketing plan of the organization. After this, Apple becomes competent in planning and implementing its organizational core objectives to achieve positive results (Barnet Cavanagh, 2006). Marketing Strategy The marketing plan of Apple iPad is based upon extensive research and planning so that it can expand its operations worldwide where the marketing strategy aimed to promote the following key elements to strengthen its brand image. The major brand elements are the superior quality, friendly usability, design and reliability of the product. It can be promoted as a product that not only provides an ease to an individuals life but a reliable cost effective solution to all computer related problems. The following are the major components of the marketing mix that can help in understanding the product and how it is to be marketed in the global market. The marketing growth strategy of Apple mainly aims to provide superior quality and innovative products and services. This strategy helps in increasing customer loyalty and building a stronger position in the global competitive markets. Innovation is the success key of Apple. In todays highly competitive environment, developing innovative products is a major key towards achieving success. This requires extensive research and development by the businesses to be successful. Although, innovation has become a key towards success but it has high financial risk because the customers can dislike the new invention and it can go into waste (Gannon, 2009). Product Design: IPad is the new invention of Apple with extensive Research and Development. It is the latest technological device which is mini pc device equipped with high compatibility mode and ease of usage for users. It is a fully equipped device where a user can take pictures, watch movies, download large amount of data and send/receive emails, attachments and documents. It is designed for personal and business usage where a user can be highly digitized and connected to the world within seconds with no hassle. Ipad is the new revolution introduced by Apple to provide ultimate user friendliness and access to all technological advancements together in one mini device (Hall Jones, 2000). Brand Positioning: Initially, Apples iPad target market can be the professionals and businessmen who require portable easy accessible devise for their usage. And then, young customers comprising of students will be targeted through emphasizing upon its innovative and trendy design that provides unlimited options will start gaining popularity and acceptance in the global market then it can expand and broaden its market segments by satisfying a larger market segment by positioning iPad as a need for every individual. Promotion: Apples iPad promotional strategy will mainly focus upon word of mouth advertising and point of purchase strategy where consumers will be encouraged to discover and try out the product themselves. Apples latest iPad requires extensive marketing through television and other media sources to achieve high customer response. Television is an effective medium of advertisement ad Apples advertisement has given it more importance and this industry is flourishing through these innovative ads. Price: Apples iPad will be charged at a premium price from the start to show and prove that it is a superior quality and innovative device than any other available in the market. As it is an innovative product, it will be promoted in the market as a premium priced device that has value for the benefits it provides. This way the consumers will consider Apples iPad as a highly reliable and portable pc device that can make their life faster and efficient in terms of both work and entertainment which will lead to its brand image strengthening through this marketing strategy (Borrington Stimpson, 2004). Place: Apple has to focus upon building long term relationships with its suppliers, wholesalers, and retailers worldwide because this way its supply chain management can become highly efficient. As the economic activity has slowed down, it resulted in increase in the prices of oil, which has ultimately increased the costs of production for Apple and reducing its cost effectiveness. Also, the concept of E-commerce has greatly helped Nestle to automate its systems through E-shopping and E-supply chain management. Implementation Plan Now, we can develop an effective competitive marketing strategy where two such strategies can be developed which are differentiation and Focus to make iPad a success in the global market. Differentiation: Apples strategy of differentiation has its focus upon producing unique and innovative products for its customers which are not provided by other competitors in the global markets. The major success key of Apple is that it offers superior quality and innovative products and services to its users with prime emphasis upon innovation and design. Therefore, marketers must focus upon their advertisements that promote these five actors to influence consumer buying decisions. This will create a buzz in the market and gradually the image as a premium high tech pc device will strengthen all over the world which will contribute towards its brand equity. The spread of this innovation will be influenced mainly by its attractiveness, quality, price, promotion and durability. Customers make high involvement purchase decision for innovative products as it involves high risks. Moreover, Apple being the first one to enter the market with a highly innovative device will lead to its strong brand image b uilding in the competitive global market (Barnet Cavanagh, 2006). Focus: Apple can focus on more than one segments of the market and develop its brand image in these market segments for its latest iPad. The target segment for iPad will be the upper and higher middle-income group who want to improve their lifestyle with revolutionary gadgets. Through this strategy, Apple will be able to focus on its resources and plan towards a selected target segment for managing it effectively. To survive in global business environment is very challenging for iPad, therefore conducting thorough market research will help in achieving the core organizational objectives (Barnet Cavanagh, 2006). Evaluation and Control To meet with the intensified global competition, Apple requires extensive research and planning for its success in the future. The highly dynamic and uncertain global market brings serious challenges for Apples iPad to survive successfully. The major competitors of Apple such as Compaq, Sony and Dell Co have forced Apple to focus upon its brand equity in order to maintain its brand image worldwide. Apple can meet and control the challenges and obstacles arising in its way of growth through its long-term business strategy where effective marketing plan emphasizes upon innovation and building customer loyalty (Gannon, 2009). Firstly, focusing upon the Strategic human resource management, Apple can create a competitive advantage that is not imitable by its competitors. As Apple is known for its quality and innovation as the first energy drank, it has captured a very large customer base as compared to its competitors but to maintain this customer base or increase the number, it must focus upon developing sustainable competitive advantage through its human resource which ultimately leads to excellent customer relationships. Secondly, the 4 Ps of marketing also require changes and continuous improvements to survive in todays highly global business environment. The marketing campaigns can emphasis upon the design and reliability of the iPad in future to make the most reliable functioning device in the market. This will strengthen the brand equity as well as help in surviving successfully in the competitive global market. The positioning of Apple can be altered according to the market trends, the children and teenagers can be the target for iPad in future (Sana Shah, 2008).

Mary Rowlandson :: essays research papers

History Mary Rowlandson was an Indian captive, and also an American writer. She was born in England approximately 1637-1638. She immigrated to Lancaster, Massachusetts with her parents. Joseph Rowlandson became a minister in 1654 and two years later he married Mary. They together had four children, one whom died as an infant, but the others were Joseph, Mary, and Sarah. On February 20, 1676, Mary and her three children were taken captive in their home during a raid of the Native Americans uprising known as King Philip’s War along with 23 other people. Her children were the ages 14, 10 and 6. Sarah was 6; she died in captivity due to her wounds. She also lost her sister, brother-in-law, nieces and nephews. Of the 23 people who were captured in the raid, thirteen of them were Rowlandson family members. Mary was sold as a slave and her two children went to other masters. Mary Rowlandson was ransomed at ₤20 just three months after she was captured. She was returned to Princeton, Massachusetts on May 2, 1676. Soon after that, her two surviving children were returned. Joseph Rowlandson died in 1691 at the age of forty-seven. It was said that Mary died shortly after her husband’s death but come to find out just nine months after the death of her husband, Mary married Connecticut leader, Capt. Samuel Talcott. There were no more known details of her life except for a court testimony in 1707. Mary White Rowlandson Talcott died at the age of seventy-three on January 5, 1711. Works   Ã‚  Ã‚  Ã‚  Ã‚  The narrative that Rowlandson wrote was originally titled â€Å"The Sovereignty & Goodness of God, Together with the Faithfulness of His Promise Displayed: Being a Narrative of the Captivity and Restauration of Mrs. Mary Rowlandson Commended by her to all that Desire to Know the Lord’s Doings to, and Dealings with Her. Especially to her Dear Children and Relations.† In 1682, the title was dropped and republished the narrative under the title â€Å"Narrative of the Captivity and Restoration of Mrs. Mary Rowlandson† which is best known as today. This book is separated into â€Å"removes.† The first three â€Å"removes† focus on her desperate efforts to care for her dying daughter. The rest of the â€Å"removes† focus on the difficulties she faced while being kidnapped and held captive.

Contemporary Realism Essay -- essays research papers

Adventure stories are one area of genre we find under the heading of contemporary realism. Survival stories are adventures that focus on a person or group of people up against the forces of nature with which they must overcome or become a part. Island of the Blue Dolphins and Defoe's Robinson Crusoe are classic examples of survival novels.. Mystery or detective stories are a form of romance, diversion fiction creating a world which is more exciting, dangerous, and beautiful then we believe our own to be. From the Mixed-Up Files of Mrs. Basil E. Frankweiler and Nancy Drew mysteries fall under this heading. Having a sense of humor helps us to be able to laugh at ourselves and the challenges we face. Most successful relationships have humor at a key ingredient. Humorous adventure with its v...

Electronics and Communication Engineering (Ece) Syllabus Book R07

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY, HYDERABAD B. TECH. ELECTRONICS AND COMMUNICATION ENGINEERING I YEAR COURSE STRUCTURE Code Subject English Mathematics – I Mathematical Methods Applied Physics C Programming and Data Structures Network Analysis Electronic Devices and Circuits Engineering Drawing Computer Programming Lab. IT Workshop Electronic Devices and Circuits Lab English Language Communication Skills Lab. Total T 2+1 3+1 3+1 2+1 3+1 2+1 3+1 25 P/D 3 3 3 3 3 15 C 4 6 6 4 6 4 6 4 4 4 4 4 56JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD. B. TECH. ELECTRONICS AND COMMUNICATION ENGINEERING II Year COURSE STRUCTURE Code Subject Mathematics – III Probability Theory and Stochastic Processes Environmental Studies Signals and Systems Electrical Technology Electronic Circuit Analysis Electronic Circuits Lab. Electrical Technology Lab. II YEAR II Semester Code Subject Pulse and Digital Circuits Control Systems Object Oriented Programming Switching Theory and Logic Design EM Waves and Transmission Lines Analog Communications Analog Communications Lab.Pulse and Digital Circuits Lab. T 4+1* 4+1* 4+1* 4+1* 4+1* 4+1* 30 P 3 3 6 C 4 4 4 4 4 4 2 2 28 T 4+1* 4+1* 4+1* 4+1* 4+1* 4+1* 30 P 3 3 6 C 4 4 4 4 4 4 2 2 28 I Semester JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD. B. TECH. ELECTRONICS AND COMMUNICATION ENGINEERING III Year COURSE STRUCTURE Code Subject Managerial Economics and Financial Analysis Computer Organization Linear IC Applications Digital IC Applications Antennas and Wave Propagation Digital Communications Digital Communications Lab.IC Applications and ECAD Lab. T 4+1* 4+1* 4+1* 4+1* 4+1* 4+1* 30 P 3 3 6 C 4 4 4 4 4 4 2 2 28 II Semester Subject Management Science Telecommunication Switching Systems Digital Signal Processing VLSI Design Microwave Engineering Microprocessors and Interfacing Electronic Computer Aided Design Lab. Advanced English Communication Skills Lab T 4+1* 4+1* 4+1* 4+1* 4+1* 4+1* 30 P 3 3 6 C 4 4 4 4 4 4 2 2 28 I Semester III YEAR CodeJAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD. B. TECH. ELECTRONICS AND COMMUNICATION ENGINEERING IV Year COURSE STRUCTURE Code Subject Computer Networks Electronic Measurements & Instrumentation Cellular and Mobile Communications Radar Systems Elective-I Micro Controllers and Applications Television Engineering Operating Systems Elective-II Digital Image Processing Satellite Communications Data Base Management Systems Microwave and Optical Communications Lab.Digital Signal Processing Lab IV Year COURSE STRUCTURE Code Subject Optical Communications Elective-III Embedded and Real Time Systems Bio-Medical Instrumentation Digital Design Through Verilog Elective-IV Wireless Communications and Networks DSP Processors and Architectures Artificial Neural Networks Industry Oriented Mini Project Seminar Project Work Comprehensive Viva T 4+1* 4+1* P C 4 4 T 4+1* 4+1* 4+1* 4+1* 4+1* P C 4 4 4 4 4 I Semester 4+1* – 4 30 3 3 6 2 2 28 II Semester 4+1* †“ 4 15 – 2 2 10 2 28 Note :All End Examinations (Theory and Practical) are of three hours duration. * – Tutorial T – Theory P – Practical C – Credits D – Drawing I Year B. Tech. ECE JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD T 2+1* ENGLISH P 0 C 4 1. INTRODUCTION : In view of the growing importance of English as a tool for global communication and the consequent emphasis on training students to acquire communicative competence, the syllabus has been designed to develop linguistic and communicative competence of Engineering students.The prescribed books and the exercises are meant to serve broadly as students’ handbooks. In the English classes, the focus should be on the skills of reading, writing, listening and speaking and for this the teachers should use the text prescribed for detailed study. For example, the students should be encouraged to read the texts/selected paragraphs silently. The teachers can ask comprehension questions to stimulate discussion and based on the discussions students can be made to write short paragraphs/essays etc.The text for non-detailed study is for extensive reading/reading for pleasure by the students. Hence, it is suggested that they read it on their own with topics selected for discussion in the class. The time should be utilized for working out the exercises given after each section , as also for supplementing the exercises with authentic materials of a similar kind for example, from newspaper articles, advertisements, promotional material etc.. However, the stress in this syllabus is on skill development and practice of language skills. 2.OBJECTIVES: a. To improve the language proficiency of the students in English with emphasis on LSRW skills. b. To equip the students to study academic subjects with greater facility through the theoretical and practical components of the English syllabus. c. To develop the study skills and communication skills in formal and inform al situations. 3. SYLLABUS : Listening Skills: Objectives 1. To enable students to develop their listening skill so that they may appreciate its role in the LSRW skills approach to language and improve their pronunciation 2.To equip students with necessary training in listening so that can comprehend the speech of people of different backgrounds and regions Students should be given practice in listening to the sounds of the language to be able to recognise them, to distinguish between them to mark stress and recognise and use the right intonation in sentences. †¢ Listening for general content †¢ Listening to fill up information †¢ Intensive listening †¢ Listening for specific information Speaking Skills : Objectives 1. To make students aware of the role of speaking in English and its contribution to their success. 2.To enable students to express themselves fluently and appropriately in social and professional contexts. †¢ Oral practice †¢ Describing obj ects/situations/people †¢ Role play – Individual/Group activities (Using exercises from all the nine units of the prescribed text: Learning English : A Communicative Approach. ) †¢ Just A Minute(JAM) Sessions. Reading Skills: Objectives 1. To develop an awareness in the students about the significance of silent reading and comprehension. 2. To develop the ability of students to guess the meanings of words from context and grasp the overall message of the text, draw inferences etc. Skimming the text †¢ Understanding the gist of an argument †¢ Identifying the topic sentence †¢ Inferring lexical and contextual meaning †¢ Understanding discourse features †¢ Recognizing coherence/sequencing of sentences NOTE : The students will be trained in reading skills using the prescribed text for detailed study. They will be examined in reading and answering questions using ‘unseen’ passages which may be taken from the non-detailed text or othe r authentic texts, such as magazines/newspaper articles. Writing Skills : Objectives 1. To develop an awareness in the students about writing as an exact and formal skill 2.To equip them with the components of different forms of writing, beginning with the lower order ones. †¢ Writing sentences †¢ Use of appropriate vocabulary †¢ Paragraph writing †¢ Coherence and cohesiveness †¢ Narration / description †¢ Note Making †¢ Formal and informal letter writing †¢ Editing a passage 4. TEXTBOOKS PRESCRIBED: In order to improve the proficiency of the student in the acquisition of the four skills mentioned above, the following texts and course content, divided into Eight Units, are prescribed: For Detailed study 1. LEARNING ENGLISH: A Communicative Approach, Hyderabad: Orient Longman, 2006. Six Selected Lessons) For Non-detailed study 2. WINGS OF FIRE: An Autobiography – APJ Abdul Kalam, Abridged version with Exercises, Universities Press (India ) Pvt. Ltd. , 2004. A. STUDY MATERIAL: Unit –I 1. Astronomy from LEARNING ENGLISH: A Communicative Approach, Orient Longman, 2005. 2. Unit –II Chapters 1-4 from Wings of Fire: An Autobiography – APJ Abdul Kalam, an abridged version with Exercises, Universities Press (India) Pvt. Ltd. ,2004 Information Technology from LEARNING ENGLISH: A Communicative Approach, Orient Longman, 2005.Chapters 5-8 from Wings of Fire: An Autobiography – APJ Abdul Kalam, an abridged version with Exercises, Universities Press (India) Pvt. Ltd. ,2004 Humour from LEARNING ENGLISH: A Communicative Approach, Orient Longman, 2005. Chapters 9-12 from Wings of Fire: An Autobiography – APJ Abdul Kalam, an abridged version with Exercises. , Universities Press (India) Pvt. Ltd. ,2004 Environment from LEARNING ENGLISH: A Communicative Approach, Orient Longman, 2005. Chapters 13-16 from Wings of Fire: An Autobiography – APJ Abdul Kalam, an abridged version with Exercises, Univ ersities Press (India) Pvt. Ltd. ,2004 3. 4.Unit –III 5. 6. Unit –IV 7. 8. Unit –V 9. Inspiration from LEARNING ENGLISH: A Communicative Approach, Orient Longman, 2005. 10. Chapters 17-20 from Wings of Fire: An Autobiography – APJ Abdul Kalam, an abridged version with Exercises, Universities Press (India) Pvt. Ltd. ,2004. Unit – VI 11. Human Interest from LEARNING ENGLISH: A Communicative Approach, Orient Longman, 2005. 12. Chapters 21-24 from Wings of Fire: An Autobiography – APJ Abdul Kalam, an abridged version with Exercises, Universities Press (India) Pvt. Ltd. , 2004. * Exercises from the lessons not prescribed shall also be used for classroom tasks.Unit – VII Exercises on Reading and Writing Skills Reading Comprehension Situational dialogues Letter writing Essay writing Unit – VIII Practice Exercises on Remedial Grammar covering Common errors in English, Subject-Verb agreement, Use of Articles and Prepositions, Tense and aspect Vocabulary development covering Synonyms & Antonyms, one-word substitutes, prefixes & suffixes, Idioms & phrases, words often confused. REFERENCES : 1. Strengthen Your English, Bhaskaran & Horsburgh, Oxford University Press 2. 3. 4. 5. 6. 7. 8. 9. 10. Basic Communication Skills for Technology, Andrea J Rutherfoord, Pearson Education Asia.Murphy’s English Grammar with CD, Murphy, Cambridge University Press English Skills for Technical Students by Orient Longman Everyday Dialogues in English by Robert J. Dixson, Prentice-Hall of India Ltd. , 2006. English For Technical Communication, Vol. 1 & 2, by K. R. Lakshmi Narayanan, Sci tech. Publications. A Hand book of English for Engineers & Technologists by Dr. P. Eliah, B. S. Publications. Developing Communication Skills by Krishna Mohan & Meera Benerji (Macmillan) Speaking and Writing for Effective Business Communication, Francis Soundararaj, MacMillan India Ltd. , 2007.The Oxford Guide to Writing and Speaking, John Seely, O xford I Year B. Tech. ECE JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD T 3+1* MATHEMATICS – I P 0 C 6 UNIT – I Differential equations of first order and first degree – exact, linear and Bernoulli. Applications to Newton’s Law of cooling, Law of natural growth and decay, orthogonal trajectories. UNIT – II Non-homogeneous linear differential equations of second and higher order with constant coefficients with RHS term of the type e ax , Sin ax, cos ax, polynomials in x, e ax V(x), xV(x), method of variation of parameters.UNIT – III Rolle’s Theorem – Lagrange’s Mean Value Theorem – Cauchy’s mean value Theorem – Generalized Mean Value theorem (all theorems without proof) Functions of several variables – Functional dependenceJacobian- Maxima and Minima of functions of two variables with constraints and without constraints UNIT – IV Radius, Centre and Circle of Curvature – Evolu tes and Envelopes Curve tracing – Cartesian , polar and Parametric curves. UNIT – V Applications of integration to lengths, volumes and surface areas in Cartesian and polar coordinates multiple integrals – double and triple integrals – change of variables – change of order of integration.UNIT – VI Sequences – series – Convergences and divergence – Ratio test – Comparison test – Integral test – Cauchy’s root test – Raabe’s test – Absolute and conditional convergence UNIT – VII Vector Calculus: Gradient- Divergence- Curl and their related properties of sums- products- Laplacian and second order operators. Vector Integration – Line integral – work done – Potential function – area- surface and volume integrals Vector integral theorems: Green’s theorem-Stoke’s and Gauss’s Divergence Theorem (With out proof). Verification o f Green’s – Stoke’s and Gauss’s Theorems.UNIT – VIII Laplace transform of standard functions – Inverse transform – first shifting Theorem, Transforms of derivatives and integrals – Unit step function – second shifting theorem – Dirac’s delta function – Convolution theorem – Periodic function – Differentiation and integration of transforms-Application of Laplace transforms to ordinary differential equations Partial fractions-Heaviside’s Partial fraction expansion theorem. Text Books: 1. A text Book of Engineering Mathematics, Vol-1 T. K. V. Iyengar, B. Krishna Gandhi and Others, S. Chand & Company. 2.A text Book of Engineering Mathematics, C. Sankaraiah, V. G. S. Book Links. 3. A text Book of Engineering Mathematics, Shahnaz Bathul, Right Publishers. 4. A text Book of Engineering Mathematics, P. Nageshwara Rao, Y. Narasimhulu & N. Prabhakar Rao, Deepthi Publications. References: 1 . A text Book of Engineering Mathematics, B. V. Raman, Tata Mc Graw Hill. 2. Advanced Engineering Mathematics, Irvin Kreyszig, Wiley India Pvt. Ltd. 3. A text Book of Engineering Mathematics, Thamson Book Collection. I Year B. Tech. ECE JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD T 3+1*P 0 C 6 MATHEMATICAL METHODS UNIT – I Matrices and Linear systems of equations: Elementary row transformations-Rank-Echelon form, Normal form – Solution of Linear Systems – Direct Methods- LU Decomposition- LU Decomposition from Gauss Elimination –Solution of Tridiagonal Systems-Solution of Linear Systems UNIT – II Eigen values, eigen vectors – properties – Cayley-Hamilton Theorem – Inverse and powers of a matrix by Cayley-Hamilton theorem – Diagonolization of matrix. Calculation of powers of matrix – Modal and spectral matrices.UNIT – III Real matrices – Symmetric, skew – symmetric, orthogonal, Linear T ransformation – Orthogonal Transformation. Complex matrices: Hermitian, Skew-Hermitian and Unitary – Eigen values and eigen vectors of complex matrices and their properties. Quadratic forms- Reduction of quadratic form to canonical form – Rank – Positive, negative definite – semi definite – index – signature – Sylvester law. UNIT – IV . Solution of Algebraic and Transcendental Equations: Introduction – The Bisection Method – The Method of False Position – The Iteration Method – Newton-Raphson Method.Interpolation: Introduction- Errors in Polynomial Interpolation – Finite differences- Forward DifferencesBackward differences –Central differences – Symbolic relations and separation of symbols-Differences of a polynomial-Newton’s formulae for interpolation – Central difference interpolation Formulae – Gauss Central Difference Formulae –Interpolation with unevenly spaced points-Lagrange’s Interpolation formula. UNIT – V Curve fitting: Fitting a straight line –Second degree curve-exponentional curve-power curve by method of least squares. Numerical Differentiation and Integration– Trapezoidal rule – Simpson’s 1/3 Rule –Simpson’s 3/8 Rule.UNIT – VI Numerical solution of Ordinary Differential equations: Solution by Taylor’s series-Picard’s Method of successive Approximations-Euler’s Method-Runge-Kutta Methods –Predictor-Corrector Methods- AdamsMoulton Method –Milne’s Method. UNIT – VII Fourier Series: Determination of Fourier coefficients – Fourier series – even and odd functions – Fourier series in an arbitrary interval – even and odd periodic continuation – Half-range Fourier sine and cosine expansions. Fourier integral theorem (only statement)– Fourier sine and cosine integral s.Fourier transform – Fourier sine and cosine transforms – properties – inverse transforms – Finite Fourier transforms. UNIT – VIII Formation of partial differential equations by elimination of arbitrary constants and arbitrary functions – solutions of first order linear (Lagrange) equation and nonlinear (standard type) equations. Method of separation of variables. z-transform – inverse z-transform – properties – Damping rule – Shifting rule – Initial and final value theorems. Convolution theorem – Solution of difference equation by z-transforms. Text Books: 1. Mathematical Methods, T. K. V. Iyengar, B. Krishna Gandhi and Others, S.Chand & Company. 2. Mathematical Methods, C. Sankaraiah, V. G. S. Book Links. 3. A text book of Mathematical Methods, V. Ravindranath, A. Vijayalaxmi, Himalaya Publishers. 4. A text book of Mathematical Methods, Shahnaz Bathul, Right Publisshers. References: 1. A text Book of Engineering Mathematics, B. V. Raman, Tata Mc Graw Hill. 2. Advanced Engineering Mathematics, Irvin Kreyszig, Wiley India Pvt. Ltd. 3. Numerical Methods for Scientific and Engineering Computation, M. K. Jain, S. R. K. Iyengar & R. K. Jain, New Age International Publishers. 4. Elementary Numerical Analysis, Aitkinson & Han, Wiely India, 3rd Edition, 2006 I Year B.Tech. ECE UNIT I JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD T 2+1* APPLIED PHYSICS P 0 C 4 BONDING IN SOLIDS : Introduction – Types of bonding in solids – Estimation of cohesive energy – Madelung constant. CRYSTAL STRUCTURES AND X-RAY DIFFRACTION: Introduction -Space lattice – Basis – Unit cell Lattice parameter – Bravais lattices – Crystal systems – Structure and packing fractions of Simple cubic Body centered cubic – Face centered cubic crystals – Directions and planes in crystals – Miller indices Separation between successive [h k l] planes – Diffraction of X-rays by crystal planes – Bragg’s law – Laue method – Powder method.UNIT II PRINCIPLES OF QUANTUM MECHANICS: Waves and particles – Planck’s quantum theory – de Broglie hypothesis – Matter waves – Davisson and Germer experiment – G. P. Thomson experiment – Heisenberg uncertainty principle – Schrodinger’s time independent wave equation – Physical significance of the wave function – Particle in one dimensional potential box. UNIT III ELECTRON THEORY OF METALS: Classical free electron theory – Mean free path – Relaxation time and drift velocity – Quantum free electron theory – Fermi-Dirac distribution (analytical) and its dependence on temparature – Fermi energy – Electron scattering and resistance.BAND THEORY OF SOLIDS: Bloch theorem – Kronig-Penney model (qualitative treatment) – Origin of ener gy band formation in solids – Classification of materials into conductors, semi conductors & insulators Concept of effective mass of an electron. UNIT IV DIELECTRIC PROPERTIES: Introduction – Dielectric constant – Electronic, ionic and orientational polarizations – Internal fields in solids – Clausius – Mossotti equation – Dielectrics in alternating fields – Frequency dependence of the polarizability – Ferro and Piezo electricity.MAGNETIC PROPERTIES : Permeability – Magnetization – Origin of magnetic moment – Classification of magnetic materials – Dia, para and ferro magnetism – Hysteresis curve – Soft and hard magnetic materials. UNIT V SEMICONDUCTORS : Introduction – Intrinsic semiconductor and carrier concentration – Equation for conductivity – Extrinsic semiconductor and carrier concentration – Drift and diffusion – Einstein’s equatio n Hall effect – Direct & indirect band gap semiconductors.SUPERCONDUCTIVITY: General properties – Meissner effect – Penetration depth – Type I and Type II superconductors – Flux quantization – DC and AC Josephson effect –BCS Theory – Applications of superconductors. UNIT VI LASERS: Introduction – Characteristics of Lasers – Spontaneous and stimulated emission of radiation Einstein’s coefficients – Population inversion – Ruby laser – Helium-Neon Laser – CO2 laser -Semiconductor Laser – Applications of lasers.UNIT VII FIBER OPTICS AND HOLOGRAPHY: Introduction – Principle of optical fiber – Acceptance angle and acceptance cone – Numerical aperture – Types of optical fibers and refractive index profiles – Attenuation in optical fibers – Application of optical fibers – Basic principles of holography – Construction and reco nstruction of image on hologram – Applications of holography. UNIT VIII SCIENCE & TECHNOLOGY OF NANOMATERIALS: Introduction to Nano materials – Basic principles of Nanoscience & Technology – Fabrication of nano materials – Physical & chemical properties of nanomaterials – Carbon nanotubes – Applications of nanotechnology.TEXTBOOKS: 1. Applied Physics 2nd edition by Dr. P. Appala Naidu & Dr. M. Chandra Shekar, V. G. S. Book links. 2. Introduction to Solid State Physics by C. Kittel ; Wiley Eastern Ltd. 3. Nanotechnology by Mark Ratner and Daniel Ratner; Pearson Education. REFERENCES: 1. Materials Science and Engineering by V. Raghavan; Prentice-Hall India. 2. Materials Science by M. Arumugam; Anuradha Agencies. 3. Solid State Physics by N. W. Ashcroft & N. David Merwin; Thomson Learning. 4.Materials Science by M. S. Vijaya & G. Rangarajan; Tata McGraw Hill. 5. Solid State Physics by P. K. Palanisamy; Scitech Publications (India) Pvt. Ltd. 6. Nano Materials by A. K. Bandyopadhyay, New Age International Publishers. 7. Applied Physics by P. K. Mittal; I. K. International. 8. Applied Physics by K. Vijay Kumar & T. Sreekanth; S. Chand & Company Ltd. I Year B. Tech. ECE JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD T 3+1* C PROGRAMMING AND DATA STRUCTURES P 0 C 6UNIT – I Algorithm / pseudo code, flowchart, program development steps, structure of C program, A Simple C program, identifiers, basic data types and sizes, Constants, variables, arithmetic, relational and logical operators, increment and decrement operators, conditional operator, bit-wise operators, assignment operators, expressions, type conversions, conditional expressions, precedence and order of evaluation. Input-output statements, statements and blocks, if and switch statements, loops- while, do-while and for statements, break, continue, goto and labels, programming examples.UNIT – II Designing structured programs, Functions, basics, paramete r passing, storage classes- extern, auto, register, static, scope rules, block structure, user defined functions, standard library functions, recursive functions, header files, C preprocessor, example c programs. UNIT – III Arrays- concepts, declaration, definition, accessing elements, storing elements, arrays and functions, twodimensional and multi-dimensional arrays, applications of arrays. pointers- concepts, initialization of pointer ariables, pointers and function arguments, address arithmetic, Character pointers and functions, pointers to pointers, pointers and multidimensional arrays, dynamic memory managements functions, command line arguments, c program examples. UNIT – IV Derived types- structures- declaration, definition and initialization of structures, accessing structures, nested structures, arrays of structures, structures and functions, pointers to structures, self referential structures, unions, typedef, bitfields, C program examples.UNIT – V In put and output – concept of a file, text files and binary files, streams, standard I/o, Formatted I/o, file I/o operations, error handling, C program examples. UNIT – VI Searching – Linear and binary search methods, sorting – Bubble sort, selection sort, Insertion sort, Quick sort, merge sort. UNIT – VII Introduction to data structures, singly linked lists, doubly linked lists, circular list, representing stacks and queues in C using arrays and linked lists, infix to post fix conversion, postfix expression evaluation.UNIT – VIII Trees- Binary tress, terminology, representation, traversals, graphs- terminology, representation, graph traversals (dfs & bfs) TEXT BOOKS : 1. Computer science, A structured programming approach using C, B. A. Forouzan and R. F. Gilberg, Third edition, Thomson. 2. DataStructures Using C – A. S. Tanenbaum, Y. Langsam, and M. J. Augenstein, PHI/Pearson education. REFERENCES : 1. C& Data structures – P. P admanabham, B. S. Publications. 2. The C Programming Language, B. W. Kernighan, Dennis M. Ritchie, PHI/Pearson Education 3. C Programming with problem solving, J. A. Jones & K. Harrow, dreamtech Press 4.Programming in C – Stephen G. Kochan, III Edition, Pearson Eductaion. 5. Data Structures and Program Design in C, R. Kruse, C. L. Tondo, BP Leung, Shashi M, Second Edition, Pearson Education. I Year B. Tech. ECE JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY, HYDERABAD T 2+1* NETWORK ANALYSIS P 0 C 4 UNIT – I Introduction to Electrical Circuits Circuit Concept – R-L-C parameters – Voltage and Current sources – Independent and dependent sourcesSource transformation – Voltage – Current relationship for passive elements – Kirchoff’s laws – network reduction techniques – series, parallel, series parallel, star-to-delta or delta-to-star transformation.UNIT – II A. C Circuits – I R. M. S and Average value s and form factor for different periodic wave forms, Steady state analysis of R, L and C (in series, parallel and series parallel combinations) with sinusoidal excitation – Concept of self and mutual inductances – co-efficient of coupling series circuit analysis with mutual inductance. UNIT – III A. C Circuits – II Resonance – series, parallel circuits, concept of band width and Q factor. Three phase circuits: Phase sequence – Star and delta connection – Relation between line and phase voltages and currents in balanced systems – Calculations of active and reactive power.UNIT – IV Network topology Definitions – Graph – Tree, Basic cutset and Basic Tieset matrices for planar networks – Loop and Nodal methods of analysis of Networks with independent and dependent voltage and current sources – Duality & Dual networks. UNIT – V Network Theorems Tellegens, Superposition, Reciprocity, Thevinin ’s, Norton’s, Max Power Transfer theorem. Milliman’s Theorem – Statement and proofs problem solving using dependent and independent sources for d. c and a. c excitation.UNIT – VI Two-port networks Z,Y, ABCD, h-parameters – Conversion of one parameter to another parameter – condition for reciprocity and symmetry – 2 port network connections in series, parallel and cascaded – problem solving. UNIT – VII Transient Analysis Transient response of R-L, R-C, R-L-C circuits (Series combinations only) for d. c. and sinusoidal excitations – Initial conditions – Solution using differential equation approach and Laplace transform methods of solutions. UNIT – VIII Filters L. P, H. P, B. P, B. E, Prototype filters design – M-derived filters of L.P. and H. P. – Composite filter design of L. P. and H. P design of various symmetrical attenuators. TEXT BOOKS : 1. Network Analysis – ME Van V alkenburg, Prentice Hall of India, 3rd Edition, 2000. 2. Networks, Lines and Fields – JD Ryder, PHI, 2nd Edition, 1999. REFERENCES : 1. Engineering Circuit Analysis – William Hayt and Jack E Kemmerly, McGraw Hill, 5th Edition, 1993. 2. Network Analysis – N. C. Jagan and C. Lakshminarayana, B. S. Publications, 2006. 3. Electric Circuits – J. Edminister and M. Nahvi – Schaum’s Outlines, TMH, 1999. . Electrical circuits by A. Chakarborthy, Dhanpath Rai & Co. , I Year B. Tech. ECE JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD T 3+1* ELECTRONIC DEVICES AND CIRCUITS P 0 C 6 UNIT-I ELECTRON DYNAMICS AND CRO: Motion of charged particles in electric and magnetic fields. Simple problems involving electric and magnetic fields only. Electrostatic and magnetic focusing. Principles of CRT, deflection sensitivity (Electrostatic and magnetic deflection), Parallel Electric and Magnetic fields, Perpendicular Electric and Magnetic fields.UNIT- II JUNCTIO N DIODE CHARACTERISTICS : Review of semi conductor Physics – n and p –type semi conductors, Mass Action Law, Continuity Equation, Hall Effect, Fermi level in intrinsic and extrinsic semiconductors, Open-circuited p-n junction, The p-n junction Energy band diagram of PN diode, PN diode as as a rectifier (forward bias and reverse bias), The current components in p-n diode, Law of junction, Diode equation, Volt-ampere characteristics of p-n diode, Temperature dependence of VI characteristic, Transition and Diffusion capacitances, Step graded junction, Breakdown Mechanisms in Semi Conductor (Avalanche and Zener breakdown) Diodes, Zener diode characteristics, Characteristics of Tunnel Diode with the help of energy band diagrams, Varactar Diode, LED, LCD. And photo diode UNIT- III RECTIFIERS, FILTERS AND REGULATORS : Half wave rectifier, ripple factor, full wave rectifier, Harmonic components in a rectifier circuit, Inductor filter, Capacitor filter, L- ? section filter, ? à ¢â‚¬â€œ section filter, Multiple Lsection and Multiple ? section filter, and comparison of various filter circuits? n terms of ripple factors, Simple circuit of a regulator using zener diode, Series and Shunt voltage regulators UNIT- IV TRANSISTOR and FET CHARACTERISTICS : Junction transistor, Transistor current components, Transistor as an amplifier, Transistor construction, Detailed study of currents in a transistor, Transistor alpha, Input and Output characteristics of transistor in Common Base, Common Emitter, and Common collector configurations, Relation between Alpha and Beta, typical transistor junction voltage values, JFET characteristics (Qualitative and Quantitative discussion), Small signal model of JFET, MOSFET characterisitics (Enhancement and depletion mode), Symbols of MOSFET, Comparison of Transistors, Introduction to SCR and UJT.UNIT-V BIASING AND STABILISATION : BJT biasing, DC equivalent model, criteria for fixing operating point, Fixed bias, Collector to base bia s, Self bias techniques for stabilization, Stabilization factors, (S, S ‘, S'’), Compensation techniques, (Compensation against variation in VBE, Ico,) Thermal run away, Thermal stability, UNIT- VI AMPLIFIERS : Small signal low frequency transistor amplifier circuits: h-parameter representation of a transistor, Analysis of single stage transistor amplifier using h-parameters: voltage gain, current gain, Input impedance and Output impedance. Comparison of transistor configurations in terms of AI , Ri , Av , Ro, UNIT- VII FEEDBACK AMPLIFIERS : Concept of feedback, Classification of feedback amplifiers, General characteristics of negative feedback amplifiers, Effect of Feedback on input and output characteristics, Voltage series, voltage shunt, current series, and current shunt feedback amplifiers with discrete components and their analysis UNIT-VIII OSCILLATORS : Condition for oscillations.RC-phase shift oscillators with Transistor and FET, Hartley and Colpitts oscillator s, Wein bridge oscillator, Crystal oscillators, Frequency and amplitude stability of oscillators, TEXT BOOKS : 1. Electronic Devices and Circuits – J. Millman, C. C. Halkias, and Satyabratha Jit Tata McGraw Hill, 2nd Ed. , 2007. 2. Electronic Devices and Circuits – R. L. Boylestad and Louis Nashelsky, Pearson/Prentice Hall,9th Edition,2006. REFERENCES : 1. Electronic Devices and Circuits – T. F. Bogart Jr. , J. S. Beasley and G. Rico, Pearson Education, 6th edition, 2004. 2. Principles of Electronic Circuits – S. G. Burns and P. R. Bond, Galgotia Publications, 2nd Edn.. , 1998. 3. Microelectronics – Millman and Grabel, Tata McGraw Hill, 1988. 4.Electronic Devices and Circuits – Dr. K. Lal Kishore, B. S. Publications, 2nd Edition, 2005. 5. Electronic Devices and Circuits- Prof GS N Raju I K International Publishing House Pvt . Ltd 2006 I Year B. Tech. ECE JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD T 0 ENGINEERING DRAWING P 3 C 4 UNIT – I Introduction to engineering graphics – construction of ellipse, parabola and hyperbola – cylindrical curves. UNIT – II Orthographic projections of points, lines and planes – axis inclined to one planes and inclined to both the planes. UNIT – III Orthographic projections of solids : Cylinder, cone, prism, pyramid and sphere positions and axis inclined to both the planes.UNIT – IV Isomeric projections of lines, planes and simple solids UNIT – V Conversion of orthographic views into isometric views and vice-versa. TEXT BOOKS : 1. Engineering drawings By N. D. Bhatt 2 Engineering graphics By K. L. Narayana & P. Kannayya REFERENCES:1. Engineering drawing and graphics: Venugopal/ New age 2. Engineering drawing : Johle / TMH I Year B. Tech. ECE JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD T 0 COMPUTER PROGRAMMING LAB P 3 C 4 Objectives: †¢ To make the student learn a programming language. †¢ To teach the student to write programs in C solve the problems †¢ To Introduce the student to simple linear and non linear data structures such as lists, stacks, queues, trees and graphs.Recommended Systems/Software Requirements: †¢ †¢ Intel based desktop PC ANSI C Compiler with Supporting Editors Week l. a) Write a C program to find the sum of individual digits of a positive integer. b) A Fibonacci Sequence is defined as follows: the first and second terms in the sequence are 0 and 1. Subsequent terms are found by adding the preceding two terms in the sequence. Write a C program to generate the first n terms of the sequence. c) Write a C program to generate all the prime numbers between 1 and n, where n is a value supplied by the user. Week 2. a) Write a C program to calculate the following Sum: Sum=1-x2/2! +x4/4! -x6/6! +x8/8! -x10/10! b) Write a C program toe find the roots of a quadratic equation.Week 3 a) Write C programs that use both recursive and non-recursive functions i) To find the factorial of a given integer. ii) To find the GCD (greatest common divisor) of two given integers. iii) To solve Towers of Hanoi problem. Week 4 a) The total distance travelled by vehicle in ‘t’ seconds is given by distance = ut+1/2at2 where ‘u’ and ‘a’ are the initial velocity (m/sec. ) and acceleration (m/sec2). Write C program to find the distance travelled at regular intervals of time given the values of ‘u’ and ‘a’. The program should provide the flexibility to the user to select his own time intervals and repeat the calculations for different values of ‘u’ and ‘a’. ) Write a C program, which takes two integer operands and one operator form the user, performs the operation and then prints the result. (Consider the operators +,-,*, /, % and use Switch Statement) Week 5a) Write a C program to find both the larges and smallest number in a list of integers. b) Write a C program that uses functions to perform the following: i) Addition of Two Matrices ii) Multiplication of Two Matrices Week 6 a) Write a C program that uses functions to perform the following operations: i) To insert a sub-string in to given main string from a given position. ii) To delete n Characters from a given position in a given string. ) Write a C program to determine if the given string is a palindrome or not Week 7 a) Write a C program that displays the position or index in the string S where the string T begins, or – 1 if S doesn’t contain T. b) Write a C program to count the lines, words and characters in a given text. Week 8 a) Write a C program to generate Pascal’s triangle. b) Write a C program to construct a pyramid of numbers. Week 9 Write a C program to read in two numbers, x and n, and then compute the sum of this geometric progression: 1+x+x2+x3+†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. +xn For example: if n is 3 and x is 5, then the program computes 1+5+25+125. Print x, n, the sum Perform error checking. For example, the formula does not make sense for negative exponents – if n is less than 0. Have your program print an error message if n

Aspects of Human Nature in “Heart of Darkness” by Joseph Conrad Essay

Joseph Conrad’s novel Heart of Darkness encompasses many themes and concepts dealing with the very nature of humanity and its complexity. This novel is set up in two different locations, the Thames River and the Congo River. Conrad uses these two rivers to represent the different cultures that clash in this novel, which are the â€Å"civilized† and the â€Å"savages†. While exploring these two different worlds Conrad exposes the human nature at its core through the characters in this novel proving that not everything is straightforward and is at it seems. The Thames River located in Southern England represents the advanced European world. In this novel the Europeans regarded themselves as civilized and cultured. On the other hand, Conrad embeds numerous dark intense imageries to describe this â€Å"enlightened† culture such as violent, death, brooding gloom, and more. While the Congo River represents the uncivilized native inhabitants that are described as â€Å"utter savagery† (Conrad, 1990, p. 4), but the nature that surrounds the Congo is described as mysterious, glittering, and precious. The contrast of these locations and representations reveals different aspects of human nature. One un-admirable quality of human nature that is shown is pride. The European characters in this novel had the mentality that they were superior to the natives. Because of their superior status they felt that European Imperialism and the stations set up were meant for â€Å"humanizing, improving, instructing† (Conrad, 1990, p. 29) the uncivilized savages. Instead these civilized European men â€Å"Christianizing† and trying to conform the natives to their standards they have succumb to the darkness within the jungle displaying their true nature. Another aspect of human nature shown by the ironic descriptions of the â€Å"civilized† and â€Å"uncivilized† locations is man’s destructive nature. There were numerous events in this novel that portrayed man’s destructive nature due to ulterior motives. An example that destructive behaviors are apart of human nature is when Kurtz raids countless tribes for ivory for the very purpose of gaining wealth and power. Another example of man’s destructive nature is when numbers of â€Å"pilgrims used to turn out in a body [hippopotamus] and empty every rifle they could lay hands on at him. Some even had sat up o’nights for him. † (Conrad, 1990, p. 25). These men waited for and wasted shots just to kill an old and innocent creature not for survival purposes, but for amusement. Conrad enforces the concept of mans destructive nature in the beginning of the novel when he is describing the â€Å"civilized† world. An example on page one Conrad describes the scenery of this â€Å"superior† civilization as â€Å"The air was dark above Gravesend, and farther back still seemed condensed into a mournful gloom, brooding motionless†¦ † Later on in the novel Marlow reads Kurtz pamphlet and is led to believe that Kurtz is not another greedy, self – serving, and power crazed individual like the many characters he has met up with on his journey, but that Kurtz shares the same beliefs that he does. Marlow’s belief that the purpose of European Imperialism in Africa was to improve the culture and to benefit them equally rather than cause chaos for their own personal gain. Marlow’s excitement to meet Kurtz based off his pamphlet and how well everyone speaks of him is an example of how not everything is straightforward. Kurtz wrote his pamphlet in a way that intrigued Marlow and convinced him that they shared the same beliefs, but when Marlow finally met Kurtz he realized that Kurtz is ill physically and mentally. Trickery and inconsistency is embedded within human nature. As much as one would like to believe that humans are consistent and honest, that is not true and apparent in this novel. The main character is not exempt from human tendencies of inconsistency. Earlier on in the novel Marlow states, â€Å"I hate, detest, and can’t bear a lie,† (Conrad, 1990, p. 23). On the other hand at the end of the book he lies to Kurt’s intended to give her sense of peace and saves her from more pain and grief. Though his reasoning is not selfish he still went against his own beliefs and proves inconsistency. Throughout this entire novel Conrad introduces several European characters that portrayed so many non – admirable qualities such as greed, arrogance, envy, vengeance, sloth, and much more. Yet they are considered the â€Å"civilized† ones. Ironically the cannibals and the other natives in this novel show more admirable qualities such as loyalty, hard work, obedient, strong will, and most importantly restraint. While the civilized men were plotting against one another thinking only of themselves the natives displayed much more honorable character. For example, the native tribes that pledged their loyalty to Kurtz were obedient and remained loyal. They would accompany him on expeditions and kill on his command. Another example of honorable qualities portrayed by these â€Å"uncivilized savages† was restraint. The cannibals that assisted Marlow on his journey had been starving for months and never made a move to attack their fellow crew- members. These â€Å"heathens† displayed true character in this situation because â€Å"It takes a man all his inborn strength to fight hunger properly. It’s really easier to face bereavement, dishonor, and the perdition of one’s soul – than this prolonged hunger †¦ no earthly reason for any kind of scruple. Restraint! †¦ the fact facing me – the dazzling fact. † (Conrad, 1990, p. 38). Through the novel â€Å"Heart of Darkness† Conrad portrays and exposes human nature at its best and at its worst. Conrad embeds irony throughout the entire novel to show that not everything is as it seems and that when involving humans there are contradictions. The main point that Conrad is conveying to his reader is that technological advances do not make a culture superior or civilized, but rather the moral code that they live by. There is not one culture superior to the other. Also that each human being is responsible for their own civil or savage behaviors. What makes one civilized is based off of what they do when no one else is around and how they react to any given situation good or terrible. This novel served as a warning from Conrad of man’s true darkness and the â€Å"human secrets that baffle probability†. (Conrad, 1990, p. 37). One is not civilized based on where they grew up, but their reactions to the world they live in. To be civilized is to act with morality, but to be a savage is to embrace the heart of darkness.

New York Yankees Essay

Ever since they became an official organization in 1903, the New York Yankees have established themselves as one of the world’s top sport organizations. As a Major League Baseball team, they have historically achieved the ultimate goal of winning the World Series and have gained fans and profit in the process. With thirty-one different managers, the Yankees have won a total of twenty-six World Series and have built a fan base across the globe (â€Å"New†, 2008). Nowadays, the organization even makes yearly revenue close to 300 million dollars (Cohen, 2007). I chose this organization because I believe that their structure and management style is the definition of success. I will apply most of the methods and concepts from the book and from class to the Yankees, and I will discuss why I consider them to be one of the world’s greatest sport organizations today. First, when analyzing the New York Yankees from a managerial perspective, it is important to consider the structure and management style of the organization. For example, the New York Yankees have three levels of managers: the owner or executive manager who monitors the business environment (George Steinbrenner), the general manager or middle manager who negotiates and controls player transactions (Brian Cashman), and the field manager or first-line supervisor who supervises individuals within the organization (Joe Girardi). For them to be successful, all of these parts need to work together and form a systems-based organization. In this open system, where everything is â€Å"relatively open to the influences of the environment in which it lives† (Chelladurai, 2005), Steinbrenner is able to react to the goals, structures, and processes of the organization, as well as employers, customers, and so forth. Even though the Yankees did not make the playoffs this year, it is easy to see how the system is successful. All of the managers perform certain tasks, some of which include planning, organizing, leading, and evaluating. Each of these levels do these things for different time frames. When discussing the roles of the Yankee managers, it is important to note that all of them have been successful. Brian Cashman has a large decisional role because he has to make the correct decisions for the fans to be content and the team to win. Back when the Yankees won several consecutive championships in the ‘90s, Joe Torre (field manager) was a leader of the team with excellent human skills. He was able to interact with his players in a way that allowed them to perform at or above their potential, and he also had an incredible amount of knowledge for the types of players he needed to succeed. The owner and general manager had good technical and conceptual skills because it was important that they plan, evaluate, and organize the formation of a successful organization. They had to evaluate the existing organization, plan what players to trade for, and organize the business matters. I know that the organization’s main goal is to win national championships, but they also want to be effective and efficient in doing so. When the owner George Steinbrenner goes out and gets all-star caliber players to win the American League East division and the World Series, he has to pay a lot of money in order to attract them to his team. In terms of being a successful leader, it is obvious that George Steinbrenner â€Å"exerts influence in a way that achieves the organization’s goals by enhancing the productivity and satisfaction of the work force† (Chelladurai, 2005) because he is trying to achieve his goals by getting the best players in the league and making his team more productive. It has been known that George Steinbrenner spends the most money on his players in the league, so the efficiency of the team is minimized even though they have the largest fan base out of any organization. The effectiveness, however, in drawing the support of fans, emotionally and economically, is maximized, since the people want to see the best teams with the best athletes play. In 2004, â€Å"by the completion of the season, which saw Joe Torre at its helm for his ninth season, the New York Yankees had set a new team record for largest team attendance thanks to 3,775,292 loyal fans who attended home games at Yankee Stadium† (â€Å"New†, 2008). You can see here how popular the organization has become, and I can only imagine how much more money it can make in the future. In conclusion, I have analyzed an organization that I felt would help me understand the concepts and methods that are associated with sport management. Based on the structure and personnel of the New York Yankees baseball club now and in the past, I classify it as being one of the world’s most successful organizations. This statement can only be judged by the results that have accompanied the Yankees ever since its inception, twenty-six championships and a world-wide fan base.

Evaluate the key theories of learning in schools

Theories of larning find their roots in the kingdom of kid development, and, as such the two footings are frequently interchangeable. It is appropriate to specify the term development ; kid development is defined by the Inter-American Development Bank ( referenced in Arthur & A ; Cremin, 2010 ) as â€Å" a many-sided, built-in, and continual procedure of alteration in which kids become able to manage of all time more complex degrees of traveling, believing, feeling and associating to others † , instead â€Å" Child development refers to the biological and psychological alterations that occur in human existences between construct and the terminal of adolescence, as the single advancements from dependence to increasing liberty † ( hypertext transfer protocol: //www.selfgrowth.com/articles/definition_child_development.html ) . Many definitions of kid development describe the procedure of kid development as the patterned advance from dependance to autonomy and foreground th e value of experience in this respect. However, as it is hard to specify their effects/value many definitions do non account for the impact of topographic point, clip and cultural and societal influence upon both the likeliness for development and the degree of development which can be achieved. These are of import factors impacting larning which can non be overlooked. As will go clear, larning is non ( and should non be ) restricted to childhood – acquisition is invariably available through all of our experiences. Learning is nevertheless, more rapid and receives significantly more focal point at the earlier phases of life due to the demand to quickly develop cognitive, societal and emotional accomplishments which form portion of the turning personality of the kid. It is of import to observe nevertheless, that cause and consequence are ill-defined. For illustration it could besides be personality ( at any phase of its development ) which affects the environments and state of affairss to which the kid chooses to expose themselves and later the content and quality of the acquisition available. There are a figure of theories which aim to explicate this procedure of kid development, how they begin and continue to larn, and explicate the grounds for developmental differences between kids. These theories have over clip experienced their ain development with go oning research and are frequently influential upon what is determined as best pattern for learning to ease maximum kid development ( Q10 ) . In other words, the ways in which kids develop straight affect teaching method of both single instructors and the ethos adopted by the school ( Q22 ) . The competence of the instructor to present learning which caters for single developmental demands affects development through acquisition and later may bring forth the demand for alteration of teaching method ( dependent upon the level/success of learning ) . It is hence the duty of the instructor to supervise the advancement and effectivity of their instruction for each kid, particularly to supply each kid with the ability to aptly place chances for acquisition and the manner ( s ) in which they can outdo derive the maximum benefit from each of these chances. This clearly demonstrates the cyclical nature of development and the demand for all parties to be committed to the acquisition procedure. This is important as developmental advancement made at the early phases of life are influential manner beyond childhood ; the experiences which bring about larning are really likely to determine grownup experience, grownup personality/tendencies/preferences and success as defined by the footings of Every Child Matters policy ( to be healthy, to remain safe, enjoy and achieve, do a positive part and accomplish economic wellbeing ) . This instruction must get down at an early phase through parental influence ( Q5 ) – as all experiences can hold a good impact upon larning – and go on through the early phases where drama is constructive, and onwards during the entireness of the formal schooling period. It has been identified by assorted research workers ( e.g. Piaget 1951 ; Smilansky, 1968 & A ; Power, 2000 ) that there are different types of drama which are valuable as the earliest signifier of larning through experimentation and regulation testing, these are: Locomotor or physical-activity drama including exercising and rough and tumble drama. Play with objects. Fantasy and socio-dramatic drama. Language drama. Friedrich Froebel ( 1906 ) besides recognised the value of drama ; â€Å" Play, genuinely recognized and justly fostered, unites the shooting life of the kid attentively with the mature life of experiences of the grownup and therefore Fosters the one through the other. † ( referred to in Smith, P. K. , Cowie, H. & A ; Blades, M. 2003, p. 229 ) Sing this attack, development can be sought by the kid and nurtured by counsel from grownups including instructors. This procedure is enhanced by the proviso of the appropriate stuffs and larning environments as shaped by the instructor. It is indispensable for all acquisition that linguistic communication, both spoken and observed ( organic structure ) are used suitably to ease larning – without linguistic communication we can non go through on the cognition and experience required for growing through counsel. Conversely it is clear that linguistic communication is non necessary for self-experimentation, although it would assist the scholar to discourse their observations following the experimentation. With this in head, it is necessary for kids to be exposed to many manners and degrees of linguistic communication ability to larn from one another, particularly in happening an alternate if one party finds communicating hard. Thus the instructor should promote communicating and Foster co-operation throughout larning activities. In an inclusive environment, successful employment of this technique will let all kids to maximize their possible under the counsel of a robust, flexible and rich teaching method. A figure of the cardinal points provided by a figure of cardinal theoreticians who have influenced acquisition are discussed below ; Jean Piaget ( 1951 ) focused on how the kid comes to understand their universe by detecting kids ‘s idea processes, elicited during open-ended conversation with them. The success of this method is clearly dependent upon the research worker ‘s ability to inquire appropriate inquiries. Piaget suggested that kids progress through 4 age-related phases of thought by proving the logic applied to their intelligence, get downing with pattern drama, through symbolic drama ( fantasy/pretend drama ) , to games with regulations. The kid possesses a figure of sets of mental operations which can be applied to objects, thoughts and constructs known as ‘schemas ‘ . The scheme ( consciousness of an entity ) can be tested and adapted where appropriate over clip, through ‘assimilation ‘ and ‘accommodation ‘ . Piaget indicated that the kid is innately able to organize bing scheme with one another to set about assorted activities at one time, or use more than one scheme to work out a job. In other words, larning influences the attack to farther acquisition. By absorbing new cognition into bing scheme, the kid ‘s cognition and scheme are enhanced, but may be falsely. With farther centripetal stimulation, new information can be accommodated into bing scheme, or into a new scheme where the kid recognises a defect in their logical thinking. The unconditioned want for equilibrium between consolidating mental constructions ( assimilation ) and growing through the impact of cognition on bing scheme ( version ) gives the scholar a thirst for larning. This thirst reaches its extremum when the experience pushes but does non over-stretch the capacity to procedure and either assimilate or suit the new information. However, Piaget ‘s research methods have been questioned ; his attack was flexible to the demands of the single kid under observation and hence through this non-standardised method it is non possible to bring forth replicable quantitative informations. Furthermore, Piaget ‘s theory has been criticised as it places a heavy accent upon the kid ‘s failures instead than successes sing their scheme. Although these issues exist, Piaget ‘s theory is influential today. His theory high spots the demand to accommodate learning to the demands of the kid as an active, instead than inactive, scholar. In this manner the instructor should make an environment and applied scientist state of affairss which allow the kid to prove and theorize. By extension, the instructor should be interested in the logical thinking which generates the kid ‘s replies, instead than the reply itself. This allows the instructor to supply content appropriate for and to convey maximal benefit to each single kid. As highlighted by Piaget it is besides cardinal to supply chances for societal interaction to develop a point of view which is less egoistic, see others ‘ and their sentiments and develop vocabulary needed to discourse issues. From my experience it is clear that pupils battle to bring forth narratives as they have non experienced abstract thoughts based in phantasy and do non possess a vocabulary which is broad plenty. As such, parents should be encouraged to read to their kid to develop these accomplishments and as suggested trial what they are hearing instead than merely listen ( this relates to Q30, Q4 and Q5 ) . The instructor should guarantee that their planning provides many chances for kids to read, experience and develop inventive accomplishments ( this relates to Q1 ) . Like Piaget, Lev Vygotsky ( 1933 ) viewed the kid as an active builder of cognition and apprehension, but was more interested in how cognition is passed from coevals to coevals and by effect how civilization affects beliefs which are held by the kid. Through societal interaction with more experient others the kid can develop the tools and cognition they need to go active members of the current society and as such are a merchandise of their cultural influences including linguistic communication, art, music and symbols developed by the bing society. In this manner acquisition is informative in nature. Like Piaget, Vygotsky believed that drama was a valuable method of larning and ‘the taking beginning of development in the preschool old ages ‘ ( Smith, P K & A ; Cowie, H. & A ; Blades, M. ( 2003 ) p 231 ) . Through play the kid can be liberated from the restraints of their environment and are able to prove the universe in an fanciful state of affairs. Cardinal to Vygotksy ‘s theory was the zone of proximal development ( ZPD ) defined as the difference between what a kid can make with aid and what he or she can make without counsel. Clearly, this gives the kid a degree of possible based on the quality of direction they receive from more experient equals and/or grownups. However, Vygotsky ‘s theory ne'er indicated how the more experient instructor influenced the passage through the ZPD to accomplish their possible. In this manner the instructor is responsible for placing the appropriate clip and method for intercession to help in traveling the scholar from what they can make with aid to what they can make entirely. This construct, known as staging, following Bruner ‘s extension of Vygotsky ‘s theory continues to be used today. The intercession gives the kid a construction within which they become able to explicate significance. Current pattern in school caters for larning in this manner by delegating some clip for mixed-ability group activities ; those more able are stretched by the activity they are presented with and are able to transport those who are less able through the assorted phases of idea needed to work out the job. From my observations this gives assurance to both parties and an involvement in future acquisition. Howard Gardner ( 1983 ) identified three methods/types of learning/learner as below. These classs portion principles with the theories noted above. A Ocular scholar prefers to see something and be able to read it. This type of scholar achieves best when given hand-outs and sees shows which demonstrate the acquisition content. An Auditory scholar prefers to speak about the issue and listen. This type of scholar is likely to happen it most good to larn from a talk and during treatment. A Kinaesthetic scholar prefers to larn by making and touching things. This type of scholar is best suited by an activity which includes a physical activity to prove the erudite theory such as a scientific discipline experiment. This can be demonstrated utilizing an analogy sing one ‘s attack to constructing flat-pack-furniture ; there are three common attacks, ( I ) you read all the instructions and look into you have all the pieces before you commence constructing ( ocular scholar ) , ( two ) you ignore the instructions wholly and merely finish the physique by test and mistake ( kinesthetic ) or ( three ) you have to construct the point with person so that one can discourse the following step/find it good to state what you are making aloud if you are entirely ( Auditory ) . During childhood, the kid tends to larn best utilizing a individual acquisition manner. With age and experience, the kid tends to derive the capacity to larn in many ways because of the ability to accommodate to new challenges and environments. Alternatively, this ability is possibly the merchandise of an enhanced apprehension sing ways to derive information via another acquisition manner. By going an effectual scholar the kid can go more flexible, adaptable and derive the information they need to accomplish the acquisition ends in more ways than one. Similarly it becomes possible for the kid to follow a figure of schemes which can be used to work out jobs. When be aftering for the class-room it is of import to do certain that there are chances for all types of scholar to be able to larn in their optimal manner and achieve their possible ( Relates to Q23 ) . It is indispensable to guarantee that everyone is concentrating on the undertaking and is hence able to take in the information ( Relates to Q10 ) . Changing the activities to accommodate auditory, ocular and kinesthetic scholars besides breaks the lesson into subdivisions, forestalling loss of attending, as kids appear to fight to concentrate for longer than 10 proceedingss. Honey and Mumford ( 2000 ) besides propose a figure of scholar types based on a figure of larning stages through which an person may go through ( widening the research and theory of Kolb ) . They postulate that different people prefer different methods of larning dependent upon the current state of affairs and environment. The individual moves within the rhythm of ; Experiencing a stimulation Reflecting on the object/the experience Pulling decisions and analysis Testing theory Based on the kid ‘s observations the rhythm may be completed and larning takes topographic point, or the rhythm is repeated until understanding is gained. The types of scholar identified correlative with these phases: the ‘Activist ‘ prefers making and sing the ‘Reflector ‘ observes and reflects the ‘Theorist ‘ wants to understand the implicit in grounds, construct and relationships and, the ‘Pragmatist ‘ likes to â€Å" hold a spell † attempt things to see if they work. ( hypertext transfer protocol: //www.learningandteaching.info/learning/experience.htm ) Honey and Mumford devised a questionnaire which allows the person to place their acquisition manner and hence the most effectual manner for them to maximize their learning potency. This method of class is reliant upon the respondent candidly replying the questionnaire with their penchants instead than replying harmonizing to what they believe will bring forth the consequence they would prefer. Equally, the questionnaire as a quantitative step may supply a consequence which is inconclusive i.e. the acquisition manner returned is a mixture of more than one manner. It is of import nevertheless, to recognize the value this can hold in the schoolroom ; by being able to place the acquisition manners and per centums of each, the instructor can be after harmonizing to single and the corporate bulk demands ( Relates to Q22 ) . Abraham Maslow proposed the Hierarchy of Need which included five degrees of demand which humans must fulfill consecutive to let larning to happen. These include: 1. Biological and Physiological demands – air, nutrient, drink, shelter, heat, slumber, etc. 2. Safety needs – protection from elements, security, order, jurisprudence, bounds, stableness, etc. 3. Belongingness and Love needs – work group, household, fondness, relationships, etc. 4. Esteem needs – self-pride, accomplishment, command, independency, position, laterality, prestigiousness, managerial duty, etc. 5. Self-Actualization needs – gaining personal potency and self-realization, seeking personal growing and extremum experiences by developing an apprehension of morality credence of facts and developing job work outing accomplishments for illustration. ( Cited in Powers, 2005 ) Maslow indicated that by fulfilling one demand another higher demand is recognised. Through this desire, development becomes possible and possible for development is merely restricted by the person ‘s motive to see state of affairss from which they can derive accomplishments and or cognition. In this manner acquisition is continual one time the basic physiological demands described by degrees one to four ( lack incentives ) have been satisfied to a degree satisfactory for the kid, they are able to satisfy their incentives for growing and seek chances or cognition to make so. For illustration, it is non possible to actuate a kid to accomplish their acquisition mark ( flat 4 ) when they ‘re holding jobs with their parents ( flat 3 ) . Equally, a kid would happen it hard to work in a group ( flat 3 ) when they ‘re holding to travel house ( flat 2 ) . This demonstrates the value of PHSE and SEAL programmes I have seen delivered ; if a kid is unable to cover with their emotions and joint their feelings, they are non free to larn. By understanding their emotions and those of others and how to act consequently allows development chances for all kids. To help this procedure the instructor must make an environment in which the kid feels physically and emotionally safe to ease effectual development ( Relates to Q31 ) . John West-Burnham proposes another holistic position on the procedure of larning as a developmental procedure. As antecedently noted a figure of degrees are offered, but here in footings of the degree of larning which can be derived from the presented information i.e. acquisition can be shallow ( â€Å" what † ) , deep ( â€Å" how † ) or profound ( â€Å" why † ) . Shallow acquisition allows the kid to develop a bank of cognition through memorization and reproduction of facts usually delivered by the instructor, whilst deep acquisition affords the kid an apprehension of the significance and hence impact of the delivered content. Deep scholars are able to absorb cognition and reflect on it and their method of larning. The instructor must prosecute in treatment with the scholar to guarantee that the decision drawn ( and understanding ) is right e.g. can the kid explain, justify and contextualise facts. Profound larning allows the kid to get down the development of a sense of ego as a alone entity capable of self-influence as a growing mechanism ( similarity to Maslow ‘s theory of self-actualization can be drawn here ) . Profound larning gives perceptual experience of possible for accomplishment and constructive rating of success and failure. In this respect the instructor should learn about morality and strive to develop an unmeasurable deg ree of assurance, delivered in a manner which serves to supply maximal benefit for each kid. As the young person of today experiences a broad cultural and societal influence it is necessary to learn accomplishments beyond shoal acquisition which allow the grownup ( as a merchandise of their childhood experience ) to be adaptable and antiphonal to a broad figure of people with a broad figure of beliefs i.e. as the consensus of social sentiment widens, kids need to develop a greater degree of complexness of idea which allows them to be flexible to the beliefs and behaviors of others as a merchandise of their civilization ( Relates to Q18 ) . For this ground, it is appropriate to promote inclusion in our schools, where instructors inspire the value of others as a function theoretical account ( Towards to Q2 ) . As highlighted above, larning is continual and cyclical. Existing cognition, the environment including societal and cultural contexts and the beliefs of others are to a great extent influential on larning. Whilst genetic sciences ( nature ) may pre-dispose us to larning in a peculiar manner and may specify our capacity for acquisition, larning can non take topographic point outside of the environmental context ( raising ) . As the theories discussed above concur, larning takes topographic point during assorted phases – usually age-related – which can non be accurately depicted as they vary from one individual to another. Furthermore whilst the theoreticians do non agree on how others ( grownups and equals ) influence the acquisition procedure, they agree of their engagement and the benefit of collaborative working as a tool for societal development ( Relates to Q6 ) . A rounded instruction with many societal and cultural facets develops a rounded immature person who is capable of accomplishing both their personal ends and working as a valuable member of society, where that society becomes capable of accomplishing the corporate end ( s ) .