Gold’s Gym Essay

Gold’s gym has been the authority in fitness since 1965 dating back to the original Gold’s Gym in Venice, California. It was the place for serious fitness. Thereafter, Gold’s Gym quickly became known as â€Å"The Mecca of bodybuilding†. In 1977, Gold’s Gym received international attention when it was featured in the movie ‘Pumping Iron’ that starred Arnold Schwarzenegger and Lou Ferrigno. Today, Gold’s Gym has expanded its fitness profile to offer all of the latest equipment and services, including group exercise, personal training, cardiovascular equipment, spinning and yoga, while maintaining its core weight training tradition. With 3.5 million members worldwide, Gold’s Gym continues to change lives by helping people achieve their individual potential. Mission Statement: â€Å"To enhance the quality of life in the communities we serve, through our fitness philosophy, facilities, programs, and products; and to instill in the lives of people everywhere the value of health and fitness.† We are committed to exceeding our members’ fitness goals by utilizing our rich history established over the last 42 years of superior training, information, support and guidance provided by the largest and the best fitness organization in the world. â€Å"Service excellence is our golden rule.† Vision: To inspire, support, and lead every member in their effort toward a healthy, productive, and fun life, and to provide a safe, fun, energetic, rewarding, and fair working environment. We are the inspiration and the leadership that will guide the Wenatchee Valley to be the fittest community in America. We are the Customer Care benchmark. We are passionate about helping others. We are a great company for which to work.   Core Values: Respect – Have regard for others’ beliefs and viewpoints. Candor – Speak openly and honestly. Integrity – Don’t â€Å"act† as though you have values – Be your values. If you really don’t care about other people, PLEASE don’t work here. Learning and Knowledge Sharing – Intellectual capital is our most valuable treasure. Share what you learn and be open to learn from others. Teamwork – This isn’t about you or me. It is about us. Make everyone around you look good. Humility – We are all equally important†¦.and equally unimportant. Accountability – True accountability is the process of constantly asking yourself; â€Å"what else can I do to make things better?† While it may have started out as a humble hard core training gym, Gold’s Gym has grown into a fitness empire. So does big mean bad? Or can corporate gyms still be a good place for independently minded personal trainers? With hundreds of locations across the world, the mega fitness employers of hour fitness, Bally Total Fitness and Gold’s gym are going to be tempting places where personal trainers can get almost guaranteed employment. The Personal Training Job Board is packed with entry level jobs. Gold’s Gym International, Inc. is an international chain of co-ed fitness centers commonly referred to as â€Å"gyms†. Each gym features a wide array of exercise equipment, group exercise classes and personal trainers to assist clients. Its headquarters are in Irving, Texas Today, Gold’s Gym claims to be the largest chain of co-ed gyms in the world, with more than 750 locations in 42 states and 30 countries. Gold’s Gym has a membership of more than three and a half million, split almost equally between male and female patrons. Gold’s Gym locations are equipped with cardiovascular and strength training equipment and offer group exercise classes such as group cycling, Pilates, Latin dance yoga and stretching through the company GGX (Gold’s Group Exercise) program. Many gyms also offer basketball, swimming pools and boxing studios. Gold’s Gym is privately owned. It was acquired from its previous owner, private equity firm Brockway Moran & Partners, by Robert Rowling’s TRT Holdings in 2004 for approximately $158 million. Brockway Moran had acquired the company in 1999. The current chief corporate officers include President and CEO Jim Snow, David Fowler as senior divisional vice president, and Aaron Watkins as senior vice president of finance and accounting. Average Gold’s Gym Salaries: As of May 30, 2012, the average salary for gold’s gym jobs is $41,000 USD. Average gold’s gym salaries can vary greatly due to company, location, industry, experience and benefits. This salary was calculated using the average salary for all jobs with the term â€Å"gold’s gym† anywhere in the job listing. Jobs: Employees must be at least 18 years of age. Gold’s Gym is an equal opportunity employer who recognizes the value of having a diverse workforce. It seeks and encourages qualified applicants regardless of gender, ethnicity, or other cultural or physical characteristics. Fitness Sales Manager Our Sales Managers are responsible for consistent improvement of club sales and operations through effective planning, implementation, use and exercise of independent judgment and discretion in determining how to best maximize profits, contain costs, and hold club employees accountable. Personal Training Sales Manager Personal Training Sales Managers are responsible for selling training packages for our certified personal training staff and holding Personal Training Sales Counselors and Personal Trainers accountable. Fitness Sales Counselor A Membership Sales Counselor will actively pursue enrollment of new members through self-generated and Company-sponsored programs, promotions and referrals. This includes establishing and maintaining lead boxes; calling on new businesses for corporate accounts, obtain leads from existing members, give club tours and membership presentations, utilize computer programs to track appointments and sales. Personal Training Sales Counselor A Personal Training Sales Counselor will actively pursue enrollment of new members into Gold’s Gym Pro Results Personal Training packages by providing introductory training assessments, and utilizing computer programs to track appointments and sales. Operations Manager The job of our Operations Managers is to ensure that our members receive exceptional service from a happy, friendly staff in a clean and well-maintained facility. Operations Managers hire, train, and supervise all fitness, babysitting and janitorial staff, resolve all membership issues, update past due accounts, manage payroll and supplies budget, and uphold company standards Club Staff The job of our club staff is to meet, greet and check-in members and guests of Gold’s Gym, provide excellent customer service and update member’s account information using various computer applications and be assertive, enthusiastic and punctual. Group Fitness (Aerobics) Group Fitness Trainers are enthusiastic, professional, motivated, experienced individuals who enjoy teaching group fitness. They have experience in teaching one or several of the following formats: Cycling, Step, Latin, Hip Hop, light weight dumbbells, Kick box Cardio, Aqua, Mat Pilates and yoga. Personal Trainer The main responsibility of our Personal Trainers is to design and implement programs for our personal training clients. They are expected to treat all clients in a professional and compassionate manner and be prepared to advise clients of what to do during their â€Å"off day† when they are exercising on their own. In general, the trainer position requires you to be a positive fitness role model for all our clients and club members Building Maintenance The Building Maintenance personnel must have experience in at least one of the following specialties: wood floor refinishing, tile work, HVAC, painting, CPO, plumbing, electrical. Janitor The Janitor maintains the cleanliness and beauty of the club by cleaning the locker rooms, mopping floors, emptying trash containers, wiping off counters, cleaning equipment, cleaning mirrors and windows, etc. Equipment Technician The Equipment Technician must have a solid experience troubleshooting electrical, electromechanical and mechanical systems. Job Descriptions Tasks: Operate office machines, such as photocopiers and scanners, voice mail systems, and personal computers. Answer telephones, direct calls, and take messages. Maintain and update filing, inventory, mailing, and database systems, either manually or using a computer. Communicate with customers, employees, and other individuals to answer questions, disseminate or explain information, take orders, and address complaints. Open, sort, and route incoming mail, answer correspondence, and prepare outgoing mail. Compile, copy, sort, and file records of office activities, business transactions, and other activities. Compute, record, and proofread data and other information, such as records or reports. Type, format, proofread, and edit correspondence and other documents, from notes or dictating machines, using computers or typewriters. Complete work schedules, manage calendars, and arrange appointments. Review files, records, and other documents to obtain information to respond to requests . Greets each member and guests promptly, enthusiastically and with a smile to create a friendly positive entrance into the gym. Says â€Å"Hello† to all incoming guests and says â€Å"Good-bye† to all outgoing guests. Provides security and control to the front door area of the facility. Checks each member into the gym using the proper check-in procedures. Monitor check-ins to identify delinquent accounts and notifies Gym Operations Supervisor. Register all guests into the gym using proper registration procedures. Ensures that guests and appointments are directed to the appropriate fitness consultant in a prompt, professional manner. Answers phone by the third ring in a professional and courteous manner and uses proper phone greeting techniques. Addresses callers’ requests and/or takes appropriate messages. Registers all telephone inquiries in the TI register in the Master Production Binder and transfers the call to the appropriate Fitness Consultants. Responsible for following up on telephone inquiries to ensure that the appointment was booked properly. Responds immediately to member requests, inquiries and concerns. Maintain neat appearance and wear proper uniform attire with nametag while on duty. Distributes keys, towels and other materials as needed. Reserves time/makes appointments for tanning, special classes or other activities sponsored by the gym. Tools: Franking or postage machines — Postage machines Photocopiers — Photocopying equipment Scanners — Data input scanners Computers — Laptop and Desktop computer Technology: Accounting software — Billing software; Bookkeeping software; Intuit QuickBooks software Data base user interface and query software — Alpha Software Alpha Five; IBM Check Processing Control System CPSC; Microsoft Access; St. Paul Travelers e-CARMA Document management software — Filing system software; Records management software; Transcription system software Spreadsheet software — Microsoft Excel Word processing software — Microsoft Word Knowledge: Clerical —Word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology. Customer and Personal Service — Providing customer and personal services; including customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction. English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar. Accounting Principles — Understanding of basic accounting principles and cash processing procedures. Skills: Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times. Reading Comprehension — Understanding written sentences and paragraphs in work related documents. Speaking — Talking to others to convey information effectively. Social Perceptiveness — Being aware of others’ reactions and understanding why they react as they do. Time Management — Managing one’s own time and the time of others. Writing — Communicating effectively in writing as appropriate for the needs of the audience. Service Orientation — Actively looking for ways to help people. Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems. Abilities: Oral Comprehension — The ability to listen to and understand information and ideas presented through spoken words and sentences. Oral Expression — The ability to communicate information and ideas in speaking so others will understand. Written Comprehension — The ability to read and understand information and ideas presented in writing. Speech Recognition — The ability to identify and understand the speech of another person. Written Expression — The ability to communicate information and ideas in writing so others will understand. Information Ordering — The ability to arrange things or actions in a certain order or pattern, according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations). Work Activities: Interacting With Computers — Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information. Communicating with Supervisors, Peers, or Subordinates — Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person. Documenting/Recording Information — Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form. Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources. Communicating with Persons Outside Organization — Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail. Processing Information — Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data. Organizing, Planning, and Prioritizing Work — Developing specific goals and plans to prioritize, organize, and accomplish your work. Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others, and maintaining them over time. Requirements: Education This occupation requires a high school diploma. Related Experience Some previous work-related skill, knowledge, or experience is usually needed. For example, a teller would benefit from experience working directly with the public. Job Training Employees in these occupations need anywhere from a few months to one year of working with experienced employees. A recognized apprenticeship program may be associated with these occupations. Job Zone Examples These occupations often involve using your knowledge and skills to help others. Examples include sheet metal workers, forest fire fighters, customer service representatives, physical therapist aides, salespersons (retail), and tellers. Tasks: Observe participants and inform them of corrective measures necessary for skill improvement. Instruct participants in maintaining exertion levels to maximize benefits from exercise routines. Offer alternatives during classes to accommodate different levels of fitness. Plan routines, choose appropriate music, and choose different movements for each set of muscles, depending on participants’ capabilities and limitations. Teach proper breathing techniques used during physical exertion. Evaluate individuals’ abilities, needs, and physical conditions, and develop suitable training programs to meet any special requirements. Monitor participants’ progress and adapt programs as needed. Explain and enforce safety rules and regulations governing sports, recreational activities, and the use of exercise equipment. Provide students with information and resources regarding nutrition, weight control, and lifestyle issues. Administer emergency first aid, wrap injuries, treat minor chronic disabilities, or refer injured persons to physicians. Tools: Balance beams — Balance boards; Balance disks Exercise balls — Medicine balls; Weighted exercise balls Fitness weights — Fitness jog belts; Free weights; Water ankle weights; Weighted swim vests Microphones Technology: Calendar and scheduling software — Appointment scheduling software; Contemporary Web Plus Appointment-Plus Data base user interface and query software — BioEx Systems Exercise Expert; DietMaster Systems DietMaster Medical software — BioEx Systems Nutrition Maker Plus Project management software — BioEx Systems Fitness Maker; Get Physical! Software Personal Trainer Pro; Natural Fitness Concepts The Trainers Edge; Vesteon Software Personal Trainer-PDA Knowledge: Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction. Education and Training — Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects. English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar. Psychology — Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders. Skills: Instructing — Teaching others how to do something. Service Orientation — Actively looking for ways to help people. Speaking — Talking to others to convey information effectively. Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times. Learning Strategies — Selecting and using training/instructional methods. Monitoring — Monitoring individuals, or organizations to make improvements or take corrective action. Coordination — Adjusting actions in relation to others’ actions. Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems. Judgment and Decision Making — Considering the relative costs and benefits of potential actions to choose the most appropriate one. Abilities: Gross Body Coordination — The ability to coordinate the movement of your arms, legs, and torso together when the whole body is in motion. Stamina — The ability to exert yourself physically over long periods of time without getting winded or out of breath. Trunk Strength — The ability to use your abdominal and lower back muscles to support part of the body repeatedly or continuously over time without ‘giving out’ or fatiguing. Oral Expression — The ability to communicate information and ideas in speaking so others will understand. Extent Flexibility — The ability to bend, stretches, twist, or reach with your body, arms, and/or legs. Dynamic Strength — The ability to exert muscle force repeatedly or continuously over time. This involves muscular endurance and resistance to muscle fatigue. Speech Clarity — The ability to speak clearly so others can understand you. Static Strength — The ability to exert maximum muscle force to lift, push, pull, or carry objects. Oral Comprehension — The ability to listen to and understand information and ideas presented through spoken words and sentences. Work Activities: Performing General Physical Activities — Performing physical activities that require considerable use of your arms and legs and moving your whole body, such as climbing, lifting, balancing, walking, stooping, and handling of materials. Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others, and maintaining them over time. Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources. Thinking Creatively — Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions. Coaching and Developing Others — Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills. Assisting and Caring for Others — Providing personal assistance, medical attention, emotional support, or other personal care to others such as coworkers, customers, or patients. Communicating with Supervisors, Peers, or Subordinates — Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person. Training and Teaching Others — Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others. Requirements: Education Most occupations in this zone require training in vocational schools, related on-the-job experience, or an associate’s degree. Related Experience Previous work-related skill, knowledge, or experience is required for these occupations. For example, an electrician must have completed three or four years of apprenticeship or several years of vocational training, and often must have passed a licensing exam, in order to perform the job. Job Training Employees in these occupations usually need one or two years of training involving both on-the-job experience and informal training with experienced workers. A recognized apprenticeship program may be associated with these occupations. Job Zone Examples These occupations usually involve using communication and organizational skills to coordinate, supervise, manage, or train others to accomplish goals. Examples include food service managers, electricians, agricultural technicians, legal secretaries, interviewers, and insurance sales agents. Sales Manager Tasks: Manage, hire, train and develop sales staff. Generates sales leads through company’s sponsored events while coordinating with the regional marketing function locally. Oversees lead generation for sales team through Company’s sponsored (walk-ins) and employee sponsored (outreach and promotions). Motivate sales staff and monitor their production levels by using the established protocols and sales system programs. Hold daily production meeting with sales team. Establish and maintain the standard company protocol for sales tours and price presentation. Maintain and direct training & development of the gym sales staff. Establish and maintain an active referral system with the sales team. Establish and maintain a lead box/lead bowl system and monitor on a monthly basis. Develop and retain corporate client relationships through the sales team on a monthly basis. Audit sales team on a monthly basis. Maintain acceptable level of personal sales production. Submit monthly game plan for training, promotions and department meetings to General Manager and Area Manager. Create, implement and promote special events for the gym with regional marketing to generate new member sales. Answers phone by the third ring in a professional and courteous manner and uses proper phone greeting techniques. Addresses callers’ requests and/or takes appropriate messages. Registers all telephone inquiries in the TI register in the Master Production Binder and transfers the call to the appropriate Fitness Consultants. Responsible for following up on telephone inquiries to ensure that the appointment was booked properly. Responds immediately to member requests, inquiries and concerns. Maintain neat appearance and wear proper uniform attire with nametag while on duty. Distributes keys, towels and other materials as needed. Technology: Calendar and scheduling software — Contact management software; Scheduling software Customer relationship management CRM software — Eden Sales Manager; FrontRange Solutions Goldmine software; Salesforce.com Salesforce CRM; Vanguard Software Vanguard Sales Manager Data base user interface and query software — Data entry software; Microsoft Access Electronic mail software — Email software; IBM Lotus Notes; Microsoft Outlook Spreadsheet software — Microsoft Excel Knowledge: Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. Administration and Management — Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources. English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar. Personnel and Human Resources — Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems. Economics and Accounting — Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data. Psychology — Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders. Education and Training — Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects. Mathematics — Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications. Skills: Speaking — Talking to others to convey information effectively. Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times. Coordination — Adjusting actions in relation to others’ actions. Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems. Monitoring — Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action. Service Orientation — Actively looking for ways to help people. Judgment and Decision Making — Considering the relative costs and benefits of potential actions to choose the most appropriate one. Management of Personnel Resources — Motivating, developing, and directing people as they work, identifying the best people for the job. Abilities: Oral Comprehension — The ability to listen to and understand information and ideas presented through spoken words and sentences. Oral Expression — The ability to communicate information and ideas in speaking so others will understand. Written Expression — The ability to communicate information and ideas in writing so others will understand. Problem Sensitivity — The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem. Speech Recognition — The ability to identify and understand the speech of another person. Deductive Reasoning — The ability to apply general rules to specific problems to produce answers that make sense. Fluency of Ideas — The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity). Written Comprehension — The ability to read and understand information and ideas presented in writing. Work Activities: Selling or Influencing Others — Convincing others to buy merchandise/goods or to otherwise change their minds or actions. Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others, and maintaining them over time. Communicating with Supervisors, Peers, or Subordinates — Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person. Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources. Communicating with Persons Outside Organization — Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources; in writing, or by telephone or e-mail. Guiding, Directing, and Motivating Subordinates — Providing guidance and direction to subordinates, including setting performance standards and monitoring performance. Developing and Building Teams — Encouraging and building mutual trust, respect, and cooperation among team members. Making Decisions and Solving Problems — Analyzing information and evaluating results to choose the best solution and solve problems. Developing Objectives and Strategies — Establishing long-range objectives and specifying the strategies and actions to achieve them. Coaching and Developing Others — Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills. Requirements: Education Most of these occupations require a four-year bachelor’s degree, but some do not. College degree preferred. High school diploma and some college courses completed is required Fitness certifications. Related Experience A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified. Previous experience in the fitness area as manager or sales head. Job Training Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training. Internal sales training at the fitness center. Job Zone Examples Many of these occupations involve coordinating, supervising, managing, or training others. Examples include accountants, sales managers, database administrators, teachers, chemists, environmental engineers, criminal investigators, and special agents. Job Evaluation – Point Method Analysis Defining Compensable Factors 1. Effort: earnest and conscientious activity intended to do or accomplish something through the exertion of physical or mental power. 2. Skill: ability and capacity acquired through deliberate, systematic, and sustained effort to smoothly and adaptively carryout complex activities or job functions involving ideas (cognitive skills), things (technical skills), and/or people (interpersonal skills) 3. Contact with Others: reaching out to or being in touch with another person, business or entity. For example, a salesperson may contact another person or business for a potential sale. 4. Complexity of Duties: Condition of having many diverse and autonomous but interrelated and interdependent components or parts linked through many dense interconnections. 5. Decision Making: Degree to which judgment is required to address typical problems associated with the position, and the impact that these decisions will have on the business Effort This factor evaluates physical and mental requirements of the job. It considers the amount of detail work, diversity of tasks, deadline pressures, and emergency situations. Degree Description of Characteristics 1 Minimal effort required (e.g., tasks are simple and routine, and use well-defined procedures) 2 Limited effort required (e.g., tasks are simple but varied, with some limitations set by standard practices and procedures) 3 Moderate effort required (e.g., tasks have some variation and complexity,with work governed only by broad instructions and objectives) 4 Substantial effort required (e.g., tasks are highly varied and complex, involving analysis and evaluation of many complex and important factors) 5 Extreme effort required (e.g., tasks are highly varied and extremely complex, involving analysis and evaluation of many complex and important factors) Skills This factor evaluates the ability to exercise cognitive skills, technical skills, and/or interpersonal skills. Degree Description of Characteristics 1 Little skill required (e.g. use of reading and writing, adding and subtracting; following of instructions, computer literacy and proper speech, with basic health and fitness skills) 2 Limited skill required (e.g. use of simple use of formulas and formulation of schedules; operation of equipment and machines; checking of reports, forms, records, and comparable data, with fitness training skills) 3 Moderate skill required (e.g. use of different methods of analysis; interpretation of data, equivalent to 1 to 3 years’ applied training in a particular or specialized occupation with fitness training skills) 4 Substantial skill required (e.g. use of advance methods of analysis and interpretation, all varieties of measuring instruments, equivalent to complete accredited apprenticeship in a recognized occupation; or equivalent to a 2-year health, nutrition or fitness college education and skills) 5 Extreme skill required (e.g. use of higher application of principles and the performance of related practical operations, together with a comprehensive knowledge of the theories and practices, health, fitness, management and other related fields. Equivalent to completing 4 years of health, nutrition or fitness college or university education and skills) Contact with Others This factor evaluates personal interaction with others outside direct reporting relationships (e.g. employees from other departments, customers, vendors/suppliers, the general public, etc.) and the degree to which the employee works with or through other people to achieve organization goals. It includes internal and external contacts and evaluates the frequency of the contact, the nature of the contact (informational vs. influencing), and the degree of impact the contact has on the organization. Degree Description of Characteristics Has little or no interaction with others (less than 20% of work time) and contact is internal, limited to co-workers and the direct supervisor for the purpose of supplying or obtaining information on routine matters. (Seeking and exchanging information, engaging others in conversation, and responding to questions) 2 Has moderate interaction with others (21% to 50% of work time) and contact is internal with other departments and superiors in other areas, for the purpose of supplying or obtaining information, but may require some influencing skills, tact and discretion. (Interpreting and explaining information, outlining alternative actions, and or gaining information from others) 3 Has frequent interaction with others (more than 51% or work time) and contact is both internal and external to the organization, for the purpose of supplying or obtaining information, and may require minimal influencing skills, tact and discretion. (Interpreting and explaining information, outlining alternative actions, and gaining information from others) 4 Contact is both internal and external to the organization, for the purposes of influencing and persuading in order to carry out company policy or goals. Requires communication skills, tact, discretion, persuasion, and an awareness of dynamics and organization goals with respect to external contacts (customers, suppliers, government entities, the community, or others) to gain cooperation. (Convincing other people, resolving disagreements, leading group activities, making presentations, or counselling) 5 Contact is both internal and external to the organization, primarily with top management levels, for the purposes of influencing and persuading in order to carry out company goals. Requires an awareness of strategy and timing. May involve difficult or sensitive negotiations requiring considerable tact, discretion, communication skills, and persuasiveness. (Formal or informal negotiations, resolution of complex situations, formalized debates or presentations) Complexity of Duties This factor evaluates the complexity of duties with regards to the degree of independent action, standardized job duties, exercise of judgement, job decisions, exercise of discretion, resourcefulness, or creativity in devising methods, procedures, services or products. Degree Description of Characteristics Little Judgement: Understands and follows simple instructions. 2 Some Judgement: Follows detailed instructions and standard procedures to perform repetitive or routine duties. 3 Simple Analytical Judgement: Plans and performs varied duties requiring an extensive knowledge of a particular field. Uses a wide range of procedures. 4 Complex Analytical Judgement: Plans and performs a wide variety of duties requiring a broad knowledge of company policies and procedures in addition to extensive knowledge of a particular field. 5 Advanced Analytical Judgement: Plans and performs difficult work without set precedent or procedures. Involves highly technical or involved projects that have new or constantly changing problems. Decision Making This factor evaluates the thought process of selecting a logical choice from the available options. When trying to make a good decision, a person must weigh the positives and negatives of each option, and consider all the alternatives. For effective decision-making, a person must be able to forecast the outcome of each option as well, and based on all these items, determine which option is the best for that particular situation. Degree Description of Characteristics Requires few decisions and duties are usually very standardized. 2 Exercises judgement to analyze facts or conditions to determine what action should be taken using standard practices. 3 Requires minor decision making. Requires outstanding judgement and initiative to deal with complex factors not easily evaluated. Makes decisions based on precedent and company policies. 5 Ingenuity and exceptional judgement necessary to deal with not easily evaluated factors and to interpret results. Makes decisions that involve a great deal of responsibility. Job Description for Customer Service Representative/Front Desk Processes orders, prepares correspondence, and fulfills customer needs to ensure customer satisfaction. Requires a high school diploma or equivalent and 0-3 years of experience in the field or in a related area. Has knowledge of commonly-used concepts, practices, and procedures within a particular field. Relies on instructions and pre-established guidelines to perform the functions of the job. Works under immediate supervision. Primary job functions do not typically require exercising independent judgment. Typically reports to a supervisor or manager. Customer Service Representative I – U.S. National Averages The median expected salary for a typical Customer Service Representative I in the United States is $30,380. This basic market pricing report was prepared using our Certified Compensation Professionals’ analysis of survey data collected from thousands of HR departments at employers of all sizes, industries and geographies. Additional Information: O’net Source: Median wages (2011) $13.07 hourly, $27,190 annual Job Description for Fitness Instructor Coordinates all fitness programs for a facility. Organizes and instructs exercise classes for all fitness levels. Ensures that all participants are properly trained on the use of the facility’s exercise equipment. Responsible for making sure that the exercise area and equipment are safe and clean. May require a bachelor’s degree in area of specialty and 2-4 years of experience in the field or in a related area. Familiar with standard concepts, practices, and procedures within a particular field. Relies on experience and judgment to plan and accomplish goals. Performs a variety of tasks. Works under general supervision. A certain degree of creativity and latitude is required. Typically reports to a supervisor. Source: HR Reported data as of June 2012 The median expected salary for a typical Fitness Instructor in the United States is $47,240. This basic market pricing report was prepared using our Certified Compensation Professionals’ analysis of survey data collected from thousands of HR departments at employers of all sizes, industries and geographies. Job Description for Sales Ensures the maximum effectiveness of the sales force by developing and implementing training programs. Designs and delivers training sessions on company products, business practices, and other topics as needed. Monitors and reports on the effectiveness of training programs and may conduct initial needs analysis. Requires a bachelor’s degree in a related area and 0-2 years of experience in the field or in a related area. Has knowledge of commonly-used concepts, practices, and procedures within a particular field. Relies on instructions and pre-established guidelines to perform the functions of the job. Works under immediate supervision. Primary job functions do not typically require exercising independent judgment. Typically reports to a supervisor or manager. Directs and oversees an organization’s sales policies, objectives, and initiatives. Sets short- and long-term sales strategies and evaluates effectiveness of current sales programs. Relies on extensive experience and judgment to plan and accomplish goals. Conclusion Recent industry compensation surveys state that employees remain in their jobs for 1 year or more. Though employee motivation is strongly derived from an individual’s passion for his or her work, compensation plays a major role in satisfaction and retention. According to the U.S. Department of Labor, fitness instructor’s average salary is $20.25 per hour, while rates for specialty instructors, yoga/Pilates instructors, group fitness instructors and personal trainers range from $23.75 to $30.50 per hour, on average. Knowing how fitness jobs are positioned within the wider employment market can help keep the industry competitive. However, with increasing numbers of career fitness professionals, progressive salary changes within the industry are perhaps equally important. Gold’s Gym follows a lag policy and although it has remained in the industry for the past decades, it is still one of the most criticized gyms in America unfavorable reviews. Reference: http://www.glassdoor.com/Salaries/personal-trainer-salary-SRCH_KO0,16.htm http://www.bls.gov/ooh/personal-care-and-service/fitness-trainers-and-instructors.htm http://www.careerbliss.com/salary/golds-gym-salaries-284979/ http://www.bls.gov/ooh/personal-care-and-service/fitness-trainers-and-instructors.htm http://www.onetonline.org/link/summary/43-9061.00#AdditionalInformation http://swb.salary.com/salarywizard http://www.simplyhired.com/a/salary/search/q-gold’s+gym http://www.lafitness.com/pages/employment.aspx http://www1.salary.com/Personal-Trainer-salary.html http://www.glassdoor.com/Salary/LA-Fitness-Salaries-E12445.htm

Learning theorists Essay

In most cases, the more students use construction to understand new material-the more they use what they already know to help them understand and interpret the material-the more effectively they will store it in long-term-memory. Different people often construct different meanings from the same stimuli, in part because they each bring their own unique experiences and knowledge bases to the same situation. For example, when the â€Å"Rocky† passage on page 267 was used in an experiment with college students, physical education majors frequently interpreted it as a wrestling match, but music education majors (most of whom had little or no knowledge of wrestling) were more likely to think that it was about a prison break. Furthermore, people often interpret what they see and hear based on what they expect to see and hear. Prior knowledge and expectations are especially likely to influence learning when new information is ambiguous. As teachers, we will find our students constructing their own idiosyncratic meanings and interpretations for virtually all aspects of the classroom curriculum. For example, as the Rocky exercise illustrates, the activity of reading is often quite constructive in nature: Students combine the ideas that they read with their prior knowledge and then draw logical conclusions about what the text is trying to communicate. So, too, will we find constructive processes in subject areas like math, science, and social studies. When we want our students to interpret classroom subject matter in particular ways, we must be sure to communicate clearly and unambiguously, so that there is little room for misinterpretation. Retrieval isn’a always an all-or-nothing phenomenon. Sometimes we retrieve only certain parts of whatever information we are looking for in long-term memory. In such situations, we may construct our â€Å"memory† of an event by combining the tidbits we can retrieve with our general knowledge and assumptions about the world. Were you able to retrieve the missing letters from your long-term memory? If not, then you may have found yourself making reasonable guesses, using either your knowledge of how the words are pronounced or your knowledge of how words in the English language are typically spelled. For example, perhaps you used the I before e except after c rule for word 4; if so, then you reconstructed the correct spelling of retrieval. Perhaps you used your knowledge that ance is a common word ending. Unfortunately, if you used this knowledge for word 2, then you spelled existence incorrectly. Neither pronunciation nor typical English spelling patterns would have helped you with hors d’oeuvre, a term borrowed from French. When people fill in the gaps in what they’ve retrieved based on what seems â€Å"logical,† they often make mistakes-a form of forgetting called reconstruction error. Our own students sometimes will fall victim to reconstruction error, pulling together what they can recall in ways that we may hardly recognize. If important details are difficult to fill in logically, we must make sure our students learn them well enough that they can retrieve them directly from their long-term memories.

Case Study Essay Example | Topics and Well Written Essays - 250 words

Case Study - Essay Example One of the filmmaking characteristics that differs American cinema from French cinema is that French filmmaking is somewhat dull and sloppy whereas American filmmaking involves such characteristics, which are able to attract a vast majority of public towards the cinema. â€Å"The actions of characters in American cinema are largely done to reveal a general character trait which distinguishes itself from French cinema† (Smith). Another difference between the cultures of two countries is that French art and entertainment industry is closely linked to the political parties of France whereas in the United States, there is no such influence of politics on the entertainment industry. France is the third largest foreign market for the American movies whereas in the United States, foreign markets are able to capture less than 2 percent of the box office. Therefore, we can say that at present, American film market is really dominating the French market and it has the potential to invad e rest of the European film markets as well in the near future. Works Cited Smith, Jonathan. â€Å"Differences Between American and French Cinema.† Wordpress.com, 09 Jul. 2007 Web. 27 Dec. 2010.

Covenants Research Paper Example | Topics and Well Written Essays - 2250 words

Covenants - Research Paper Example The goal of this paper is to take a closer look at 5 of the Old Testament’s greatest covenants between God and certain men. We will take a close look at each of these covenants and look at their details and conditions if any. We will then determine which of these covenants are conditional and dependent on the fidelity of the human, and which one is everlasting and unconditional. This will be done thru the paper's parts and discussions such as: The five covenants of the Old Testament Covenant of God with Noah ?Covenant of God with Abraham ?Covenant of God with Moses ?Covenant of God with David. ... Covenant of God with Noah Definition: This covenant was made between Noah and God, although it does affect all of creation. This came about during the time of the great flood and Noah’s ark. According to presenttruthmag.com, God made the covenant with Noah before the earth was destroyed by flood. This is what saved Noah and his family. Afterwards, when Noah stepped out of the ark and presented the Lord with a sacrifice, God renewed the covenant with Noah that the world would never again be destroyed by flood. Scriptural basis: The covenant of God and Noah started with the story of the world’s judgment, the building of the ark, and the great flood. This story can be found in the bible’s book of Genesis, Chapter 6-8. This chapter was mainly dedicated to the story of Noah’s acts and covenant with God. In Genesis 6:9, Noah is recognized to be a man who â€Å"walked with God†, setting him apart from the rest of the world. Genesis 6:11 then goes on to des cribe the world as being corrupt and the people within it, corrupt as well. The succeeding verses then tell the story of how God told Noah to build an ark, how to build it and what to do in preparation of the flood. This story goes on from the flood its self, to Noah’s burnt sacrifice until finally in Genesis 8:20, the lord renewed the covenant and swore never again to â€Å"curse the ground† for our sake. This makes the covenant a covenant of salvation because the lives of evil men are spared in conjunction with God’s oath to Noah not to curse the land again. According to presenttruthmag.com, this is similar to Acts 27 when a ship full of people was saved because of the presence of Paul in the ship. Features: This covenant mainly revolves around

Role of Genetic Variations in Human Diseases Research Paper

Role of Genetic Variations in Human Diseases - Research Paper Example Sufficient advances have been made to date in the area of understanding disease etiology and pathogenesis from the perspective and context of genetic variation as a driver, and with development of modern genetic laboratory technologies, it is now a reality that in the near future, there would be increasing role for genetics in the diagnosis, prevention, and treatment of complex diseases, almost all except those caused by trauma. In fact following the knowledge accumulation from the Human Genome Project, the causation of common and complex diseases in relation to genetic variation in the fields of molecular epidemiology, medicine, and pharmacogenomics was a prime research interest. This was in sharp contrast with the traditional approach of studying human diseases contemplated to be caused by relatively rare single-gene diseases, which cumulatively account for merely 10% of diseases apparent in the pediatric age group. However, in reality, the post Human Genome Project research in this field is tending to increasingly demonstrate that virtually every medical condition has a genetic component. There is, however, considerable difficulty in characterizing these conditions since there is a vast number of genetic variations and their combinations, synergistic effects of multiple causative genes, and reactions of genetic traits with environmental factors, all of which may play roles together to cause manifestations of a complex disease. Disease loci of single gene variations through Mendelian inheritance have been successfully mapped; however, delineating the genetic variations and determinants had been more difficult and is a comparatively newer area of research. Currently, significant advances in the area of Bioinformatics have increased the possibilities of successful investigations about the genetic determinants of complex diseases. As is often evident from a patient's family history, many common disorders such as hypertension, heart disease, asthma, diabetes mellitus, and mental illnesses are significantly influenced by the genetic background. These polygenic or multifactorial disorders involve the contributions of many different genes, as well as environmental factors that can modify disease risk. Cancer has a genetic basis since it results from acquired somatic mutations in genes controlling growth and differentiation. In addition, the development of many cancers is associated with a hereditary predisposition. The prevalence of genetic diseases, combined with their severity and chronic nature, imposes a great financial, social, and emotional burden on society, and therefore research in this area is strongly indicated to solve the problems of application of this science into accurate characterization of the disease processes, so a clinical and therapeutic solution for these problems are accessible to both the medical community and the patients. While traditionally and historically, genetics has focused its attention on Mendelian causation of chromosomal and metabolic disorders such as trisomy 21, Turner Syndrome and

Why Juveniles should be tried as adults and Why shouldn't Juveniles be Essay

Why Juveniles should be tried as adults and Why shouldn't Juveniles be tried as adults - Essay Example Also, these courts and separate punishment laws have not helped stop or minimize the number of juvenile crimes taking place. If these delinquents are not punished properly then the next generation will be no better, probably even worse. The other side, that is that juveniles shouldn’t be treated as adults say that these children do not understand the consequence of their action and are not mature enough to handle this type of punishment. The juvenile court is there to help treat these children and not deter them. Also, by punishing the juvenile delinquents will not reduce the number of such crimes taking place but providing them with a healthy and supportive social environment will help achieve these results. (Cliff Notes, 2008) There have been some cases where children aged 7 till the ages of 14 have committed crimes. It seems unfair to judge them in an adult court as they did not understand the intensity of the crime that they have committed. In Chicago, two boys of the ages 7 and 8 were accused of killing an 11-year-old girl. The possible reason was to take her Road Warrior bike. (McLaughlin, 1998) Charging these boys with the same punishment as an adult would be a crime in itself. The adult prison is not a very safe place with all those men who are frustrated. Sending these children there would be the death of them and their innocence. On the other hand there was another case of three boys one of them who was a 15 year old. They tortured and decapitated an eight year old boy. The older companions were judged in the adult court while the fifteen year old was judged in a juvenile court, even though he was about to turn sixteen in three weeks. His punishment was a lot less than the punishment of the two older companions. He was to be released on his twenty-fifth birthday while the other two companions got life imprisonment with out

Analysis of Financial and Operating Performance of Vodafone Assignment

Analysis of Financial and Operating Performance of Vodafone - Assignment Example The slow growth of sales is caused by the economic recession that started in 2008, the stiff competition from other mobile companies and internal operations problems. The net profit has also decreased in 2009 by 15% because the costs of selling, administrative and unexplained unusual expenses went up. The decline in the net profit will have an effect on the ability of the company to pay its short and long-term obligations as well as earnings per share. Earnings per share for 2009 is $13 and industry is $15 For 2009, the gearing ratio or debt to equity is 1 meaning company has used up an equal weight of debt and equity financing, while for 2008 it is only .63%. Because of this shift to debt financing, the interest expense of the loans has increased from $1398M in 2008 to $1798M 2009. Debt financing becomes risky because of the volatility of interest rate charges. The limited net profit margin makes it difficult for the company to quickly pay its short-term obligation For instance; its current and the quick ratios for the past two years showed a ratio of less than 1 that gives an idea that Vodafone is going to have difficulty in paying its maturing obligations. Investment returns remain the same for 2008 and 2009. Vodafone had significant higher capital investments in 2009 than in 2008 that included long-term investments and acquisitions of property, plant, and equipment. Sources of funds of these investments are debt and equity financing. The return on assets for both periods has been almost the same in spite of additional investments in assets. Consequently, the ROI provided a negative return that should alarm the company. Several factors have contributed to the decrease in share prices of Vodafone. Vodafone Share price as reported on the London Stock Exchange (high) shows  £1.49 for 2005,  £1.55 for 2006,  £1.54 for 2007,  £1.98 for 2008 and a decreased share price of  £1.70 in 2009.

Literature review Essay Example | Topics and Well Written Essays - 3000 words - 7

Literature review - Essay Example They further state that schoolwork burden has some negative effects on test performance. Thus, according to the theory of child-centred education, students’ intrinsic motivation for learning could be developed under child-centred circumstances. The theory of â€Å"Learning for Mastery† which states that learning is a function of three variables; student cognitive entry about the need to learn, student affective entry characteristics showing the will to learn and quality of instruction where the teacher should show willingness to teach (Tang andFu, 2008, p. 505).Therefore, the quality of schoolwork completed in both child-centred and teacher-centred settings, will be analysed to compare academic performance. In this essay, the researcher will review the literature concerning three aspects of thesubject area: the issues around the definitions of child-centred and teacher-centred classrooms and the efficiency of schoolwork under both settings; the past and present contextsof acquiringChinese literacy in primary school in China; and the value of effective schoolworkfor improving children’s educational outcome in child-centred classrooms. In this regard, effective schoolwork refers to the way students can best use their study time in the hope that examination oriented teaching can be changed toward the development of an educational system that is multi-standard with the aim of alleviating burden of schoolwork (Tang and Fu, 2008). This will go a long way in improving schoolwork among the students at the primary level. The basic concept ofchild-centred teaching is that children’s physical, psychological and cognitive development should be placed at the centre of education (Doddington and Hilton, 2007). It is argued that,due to increasing anxiety about academic performance child-centred education has been replaced by teacher-centred education, which emphasises the authority of the teacher and ignores the learner’s individual

Comparative analysis Essay Example | Topics and Well Written Essays - 2500 words

Comparative analysis - Essay Example Thesis statement: The analysis and comparison of Gold Coast and Sunshine Coast in Australia proves that these beaches comprise of a number of similarities and dissimilarities in history, importance, geographical setting, tourism, economy, and infrastructure development. Usually, comparative analysis consists of comparing and contrasting two themes, topics or theories. Here, the comparative analysis is based upon two tourist areas, Gold Coast and Sunshine Coast in Australia. Before comparing the foretold topic, it is important to analyze the history and importance of the same. The history of Gold Coast is deeply rooted among the aborigines of Australia. For instance, the aborigines called the foretold area as ‘Kurrungul’, the place from where they used to collect hardwood for their traditional weapons. The local tribes used to camp near Gold Coast because of the abundance of fresh water supply. The geographical exploration undertaken by Captain Cook in 1770 helped the outer world to know more about this area. Later, in 1840, Dixon (surveyor) authorized by the government renamed the Gold Coast and its surrounding areas. But another surveyor, General Sir Thomas Mitchell helped to regain the older names like Currumbin Creek, Kurrawa etc. Later, the foretold areas underwent rapid change and were transformed to farms and fields. For instance, the foretold areas became the core of industrialization. But in 1933, Gold Coast was renamed as Surfers Paradise. This helped Gold Coast to be an important tourist hot spot in Australia. The development in 1950s attracted a number of entrepreneurs to this area. Gradually, this area became a holiday spot for entertainment. Now, Gold Coast is one of the fastest growing tourist destinations in Australia. As pointed out earlier, Gold Coast acts the role of an important tourist destination in Australia. The Gold Coast map (see

Human Resources Development - Kindred Todd and the Ethics of OD Essay

Human Resources Development - Kindred Todd and the Ethics of OD - Essay Example The fundamental differences in the two individuals have significantly contributed to tribulation of the firm. The first kind of dilemma between the two is based on the needs; it has become clear that the two have different need that cannot be harmonized. Values, goals, abilities, and skills between the two individuals also bear significant difference (Cummings and Worley, 65). It is also difficult to address the difference that exists and come up with a rational resolution. Attempts to come up with such will only results into conflicts and ambiguity. Interestingly both the client and the practitioners are not clear and knowledgeable about what their responsibilities should be. Hypothetical solution are not necessary in this case, it takes a careful diagnosis of the problems to come up with a lasting solution to the problem. In situations with competing interest, it will be appreciated that coming u with a solution is difficult. Nonetheless, in this case, I will have to identify the source of the problem that contributes to the states of dilemma individually and give them specific attention. The two individuals need to reconcile so that they do not manifest any difference in what they do and partake on. This can be done through ensuring that the roles, needs and the skills of the toe individuals do not overlap and that they are independent of one another. There has to be a complete separation of the two in relation to all possible avenues of overlap. If this is done, it will be possible that the two individuals will have to operate with degrees of independency and freedom. Most of the problems realized in the institution are occasioned by unclear determination of the relation between the client and the practitioner. This strategy I am sure will have clarity in the system and avoid unnecessary pushing an d shoving between the two personalities.

Cruesa, his first wife, is lost at Troy Essay Example for Free

Cruesa, his first wife, is lost at Troy Essay To analyse the character of Aeneas in comparison to the character of Odysseus we must first recognise that they have both been sent away from home, Aeneas by force after the sack of Troy and Odysseus to fight from the Greek side. To analyse them as leaders and good men we must look at their feats and their strengths as well as recognising their flaws as people and warriors. Both characters are extremely respected as heroes. Virgil presents us with the man that founded the greatest empire of all, the Roman Empire. Odysseus had the idea of the Trojan horse, without which the Greeks would not have won the war. Both are primarily good men who serve their countries well. I found though, that they do this in two very different ways. Odysseus nostos and Aeneas search for a new home. Scholars continue to disagree on whether or not Aeneas is presented as a good soldier, although the question itself is certainly far from black and white, complicated by the culturally relative nature of terms such as conflictand courage, as well as by the rather oblique definition that good itself holds. Odysseus respectively. I will argue that Aeneas meets the criteria set by neither model and that, ultimately, he is an emotionally unstable, morally dubious and even an incompetent military leader. However, the very fact that he is the protagonist needs to be stressed: his character is necessarily sympathetic, dynamic and intricate. My intention is not to assert that Aeneas is a villain or a coward; he is quite obviously neither of these things and such an interpretation of the Aeneid, a text rich and ambiguous in meaning, would be nothing short of reductive. And in this way he must, and does, have some positive, somewhat redeeming features. Virgil created in Aeneas a new type of Stoic hero, a point that is perhaps most evident in Book Four when Aeneas leaves Carthage. His speech to Dido is indicative of his determination to suffer both silently, Aeneas did not move his eyes and struggled to fight down the anguish in his heart. , (Book 4) and willing, Do not go on causing distress to yourself and to me by these complaints. It is not by my own will that I still search for Italy. (Book 4) Emotional restraint and acquiescence in regard to ones own fortunes and torment is intrinsic to a Roman conception of a role model and leader. Equally, the presentation of Aeneas in Book Four can be seen to parallel that of Odysseus in Book Nineteen of the Odyssey, where the reader is told that, in spite of his wifes tears, the heros eyes were steady. Aeneas, then, does conform to both the Roman and Homeric paradigms in his ability to endure the sufferings that Fate has allotted him. And yet his chief characteristic is not his endurance, as is the case with Odysseus, but rather his pietas, a quality essential for a Roman warrior. Time and time again in the Aeneid he is referred to as pious Aeneas, famous for his devotion(Book 6), so the Sibyl states. This devotion is threefold in that it is not only religious and extends to both his family and to his duty as Father of Rome. The latter of these has already been demonstrated by his separation from Dido, in which he subordinates his personal wishes in order to fulfil his destiny, while one can see the first two aspects of this pietas at work quite clearly in Book Five, in which the funeral games, held in honour of the divine father of Aeneas(Book 5), combine a celebration of the familial and of the holy. Like the Father figure that Aeneas, by fate takes on, Odysseus has great affection for his men. When he loses some of his men at Ismarus he tells us how they sailed on with heavy hearts, grieving for the loss of our companions. As well as this, when all the other ships are lost to the Laestragonians, he states, We lay on the beach for two days and nights, utterly exhausted and eating our hearts out with grief. Odysseus risks his life for them. In book 10 when the first half of his men are transformed into pigs by Circe, he goes alone to rescue them. He goes blind into this plan without any forward planning until Hermes helps him. He is so determined to help that he tells an interfering Eurylochus, I shall go. I have absolutely no choice. . He never abandons his men. In Book 9 when his men eat the fruit of the Locus they lose all hope and want for home. Odysseus literally drags them and ties them to benches on the ship so that they cannot escape. In the cave of the Cyclops, after they have blinded the monster, Odysseus ties all of his men to the bellies of rams and they escape leaving him, he is alone and has nobody to tie him on. He does not care because he thinks about his men before he acts as does Aeneas. In this respect they are very similar except Aeneas makes more mistakes than Odysseus does and loses his wife. As a father figure, like Aeneas, Odysseus is very well respected by his men. Near the Cyclops the men divide the goats between the ships. They give nine to all of the ships and ten to Odysseus alone as a sign of their respect for him as their leader. Yet this pietas, as much as it appears to pervade Virgils characterisation of the leader, might be called into question. Aeneas, on frequent occasions, seems reluctant to implement himself and also uncertain as to the rewards it offers. In Book Five the poet externalises Aeneas thoughts as he wonders whether he should forget about his destiny and settle in the fields of Sicily (Book 5), and throughout the first half of the poem he needs to be constantly prompted to continue in his search for his homeland: by his wifes shade in Book Two, his fathers shade in Book Five, and twice by Mercury in Book Four. Mercury wasted no time, So now you are laying foundations for the high towers of Carthage and building a splendid city to please your wife? Have you entirely forgotten your own kingdom and your own destiny? (Book 4). These temptations are presented to Odysseus throughout The Odyssey but he does not give into temptation whereas Aeneas marries Dido, falls in love with her. Odysseus has a very strict work ethic, which clearly shows his devotion to Ithaca. He is offered immortality by Nymph Calypso if he just stayed with her, but instead the first image that the reader is given of him is knelt on a beach crying for his homeland. He is tempted again by the witch Circe. Odysseus has the weakness of enjoying women. He stayed with Circe for one year before his men reminded him of home. He also stayed with Calypso for seven years. Although we must take into though that there were reasons why he had to stay with her. Even through these periods of extreme temptation and immensely beautiful women, Odysseus wants to return home. He is driven by the goddess Athene but she is not the true reason for his passionate longing for Ithaca. Aeneas is different. He no longing to go home, he has no home. He does long for his promised citadel but is also a cell for the gods to create a new Empire. Venus intervention is what points Aeneas towards leaving Dido who he tells, I left you against my will (Book 6). Aeneas seems rather less than devoted to his duty at this moment. He is shown to be quite contented in Carthage and it seems unlikely that he would have left its sweet shores under his own volition. Dido is Aeneas first serious test, and he seems to give way without a struggle (Book 4), and one may see the character here as close to the antithesis of Odysseus who, in his pig-headed determination to return to Ithaca, even rejects Calypsos offer of immortality. Indeed, Aeneas, whose sword was studded with yellow stars of jaspers (Book 4) is a picture of decadence. Nor is devotion to duty the only aspect of his pietas that can be found wanting, and as much as Aeneas appears to be a truly devoted son it should be noted that he repeatedly fails to protect his family. When one considers those personages in the poem that could be seen as intimate with Aeneas it must be realised that virtually none survive. Cruesa, his first wife, is lost at Troy; Dido, debatably his second, commits suicide and Anchises, his father, dies in the port at Drepanum.

Bbc health inequality

Bbc health inequality According to a recent report written by the BBC Health Inequality Gap ‘Widening gap (2005) it is apparent that there is a continual problem with inequalities of health. As illustrated by the report the government advisory group revealed latest figures demonstrate that the gap between the poorest and the population as a whole has increased. The Group chairman Professor Sir Michael Marmot revealed that he would still like the health standard to be as good in the worst off groups as it is in the best, adding that the health standard has improved more rapidly in the best off group than it has in the worst off. The aim of this paper is to explore this in more detail with regards to how inequalities of health are related to social class, gender and ethnicity. To represent the reality of inequality of health studies and statistics will be addressed.    An individuals social class status tends to be classified within the material, cultural and social capital of the individual. There has always been a relationship between social class and health. Despite the intervention of the NHS there are still disturbing figures based on the irregularity of health between social classes. For example infant mortality rate was nineteen percent higher in 2001-3 between the general population, compared to 13% higher in 1997-9. BBC (2005) although, one uses this statistic it is worth mentioning that the population increase could be a contributory factor. However it remains an alarming statistic. It is submitted that as a result of the lack of material gain of those of low social class status there is the likelihood of poverty, low educational attainment lack of resources in health and poor living conditions which relate to the inequality of health. Despite this as suggested by ‘Patient UK in the article Health and Social Class(2008) ‘the difference in health between social classes is not simply a matter of disposable income. However it is the general assumption that those who experience poverty in society are likely to be those from a low social class status. The Black Report (1980) and the Acheson Report (1998) titled Independent Inquiry into Inequalities in Health Report suggested that a reduction of the inequalities of income in societies may help eliminate some of the inequalities of health. Poverty remains a problem as it may result in the abuse of drugs alcohol which may contribute to social exclusion and mental health. Another argument of the link between inequality and social class comes from the distinction on cultural views. It is argued that lower social classes practice a less healthy lifestyle, do less exercise in contrast to their middle class counter parts.(Batty GD 2006) Moreover they are likely to drink and smoke more. This was evidenced by the Royal College of Physicians report onSmoking and Health(2008)where it revealed a huge distinction of those in lower social classes being more prone to smoking and drinking. Earlier on reference was made between the link of inequality and social capital. This relates to the level of connection people have within their community through social organisations, clubs, family and work. It has been revealed that the social capital can have an impact on health an example of this is illustrated by self report studies which show those isolated in communities acquired poorer health than those employed. Julian Tudor Hart(1971) made an interesting analysis on the failure of the NHS to provide a uniform standard of care. What she referred to as ‘The Inverse Care Law. She emphasised that the â€Å"availability of good medical care tends to vary inversely with the need of the population served She elaborated her point revealing that   hospitals in poorer areas tend to have more ‘obsolete buildings and suffer recurrent crises in the availability of beds and replacement staff. There are apparent differences in the inequality of health and gender. Variations include the life expectancy and mortality, morbidity, health related behaviour and the socio-economic status. Independent Inquiry into Inequalities in Health Report (1998). One of the arguments raised as to the inequality of gender in health concerns the mortality and life expectancy. There is strong evidence which suggests that mortality rates are higher for men than women for all the major causes of death including cancer. Independent Inquiry into Inequalities in Health Report (1998) highlighted the variation of cancer for women and men. Whereas breast cancer was the main cause of death and lung cancer was second common, men mean lung cancer was the most common and prostrate cancer second common. The inquiry also revealed that life expectancy is five years longer in women than men. With regards to morbidity osteoporosis is more prevalent in women. For example the life time risk of fracture of the hip in women is 14% more compared to 3% for men. (Acheson 1998) There are also variations in health related behaviour which undoubtedly contribute to the inequality of health in gender. As illustrated by the Acheson Report (1998)almost 7% of men drink alcohol heavily 50 units per week in contrast to 2% of women who drink 35 units per week. Women are more likely to eat consume healthier food than men.( Acheson   1998). However mens physical activity is greater to that womens which is due to mens higher levels of occupational activity. The variation in women socioeconomic status also relate to the inequality of health in gender. Although women have increased in participation of paid employment they are more vulnerable to poverty as a result of their different occupational and domestic positions. It has been estimated that almost 66% of adults in the poorest households are women and 60% are dependant on income support. Moreover social isolation is more likely in women than in men most evident in the fact that older women are more likely to be widowed. In addition to arguments that illustrate how gender inequalities link to health it is also worth demonstrating how cultural expectations of men and women impact on health. It has been submitted that ‘frustration hopelessness and low self -esteem associated with unemployment are likely to be felt amongst men and if their female partner may also be out of work. This is relevant to the health as it may have a negative impact on health.   The Fourth National Survey of Ethnic Minorities (1993-94)(FNSEH) gave an insight into the relationship between ethnicity and health. In reaching their findings the socioeconomic status was taken into account. This was measured by material deprivation in relation to housing problems, and ownership of cars as well as consumer durables was considered. It demonstrated that socioeconomic inequalities contribute to the inequalities in health within ethnic groups, and may also contribute to the inequalities in health between ethnic groups. Although the FNSEH (1993-94) measured socioeconomic factors to reach its findings it could also have considered other factors such as cultural issues and educational attainment in order to get a wholesome insight into the link between ethnicity and health. Furthermore the findings of the FNSEH (1993-94) was established a while ago indeed circumstances may have changed on the impact of health and ethnicity. The impact of the recession may be looked into as it is possible that the ethnic minorities may suffer the consequences of the economic downturn more. Ethnic migrants have increased due to expanding membership of the EU so it would be interesting include their relationships and links with health. It has been suggested by the Acheson Report (1998) that the diversity of experience of health between different ethnic groups may reflect in the different causes of poor health. This includes differences between ethnic groups on the susceptibility of getting poor health and differential access to factors which ameliorate cause or susceptibility, such as, preventive health care services. Poverty seems to be a contributory factor in the relation between ethnicity and health. It has been suggested that those from minority ethnic groups have higher than average rates of unemployment. (Maguire 1980)[13]. Furthermore there is a clear association between material disadvantage and poor health. This is most evident in the fact that according to studies of (Acheson D 1998) very high proportions of people from some minority ethnic groups are living on low levels of income, and are dependent on state benefits. The impact of housing safety and surrounding environment are factors which contribute to the relationship of ethnicity and health. Although owner occupation is quite high in some minority ethnic groups, housing quality is often poor. (Acheson D 1998) Overcrowding has been found to be more common in some minority ethnic groups. With regards to safety the FNSEH (1993-94) found that more than one in eight people from minority ethnic groups had experienced some form of racial harassment in the past year with 25%   of all respondents fearful of racial harassment. The British Crime Surveys have shown that South Asians and African Caribbeans are at greater risk of being victims of crime than whites. Such issues encountered by ethnic groups   is likely to contribute to health negatively in particularly   mental health. The impact of socioeconomic inequalities can be reduced however in saying this it may possibly marginalise ethnic groups implying that their problems are different to th ose of the majority. Despite this there is the risk of further inequality. It is important to assess the evidence one has raised on this paper. With regards to the reports cited (The Black Report, The Acheson Report)   it may be argued that the research sample used are not enough and so the findings may not be representative of the time. In addition to this the reports were conducted some over10 years ago and others 20 years ago and so inevitably circumstances may have changed.   Therefore the findings may not be as applicable now. Despite this the main trends still exist. Health inequalities are not reducing in the UK and the most socially and economically deprived areas continue to have those who suffer the worst health. There has always between a relationship between health and social class despite the intervention of the welfare state and the NHS. It appears that the economic, environment and cultural issues impact negatively on those with lower social class status in contrast to those in higher social class status. One is also sympathetic to the arguments laid out by Julian Hart on the ‘inverse care law which highlight the failure of the NHS to offer uniform care. This undoubtedly may also impact on the link between health and social class. Arguments also suggest a link between gender and health. Research conducted by the DoH found that with regards to morbidity osteoporosis is more prevalent in women. In addition to this the variations in health related behaviour, which undoubtedly contribute to the inequality of health in gender Disturbing illustrations of this include higher mortality rates this should not be allowed to persist. As well as this the fact that women tend to be socioeconomically worse off is a negative factor. However cultural expectations of men and health related behaviour also lend a hand in finding the link of gender and health. As research and various statistics will highlight , there are indeed links to ethnicity and health. Most prevalent is the economic and environmental factors which highlight differences in health between the ethnic groups and the majority groups.

Unethical Advertisement in the philippines

Unethical Advertisement in the philippines From this phenomenon, advertisers seize the opportunity to maximize its profit, thus increasing competition in finding ways to captivate the attention of millions of potential consumers to buy their products. This competitive environment pressures advertisers to go beyond the tradition and find new ways to mesmerize the potential consumers. Most of the time, advertisers would sacrifice ethics along the way just to reach their goal in persuading people to buy their products. Even big companies like McDonalds are guilty of this. McDonalds would lure kids to buy their unhealthy meal of hamburgers and soft drinks by giving away free toys when kids purchase a whole meal. Advertisement like these, which crosses the boundaries of ethics, is against consumers right. Unfortunately, here in the Philippines, most consumers are not aware of their right. Unlike in America and other liberal countries where even the colossal corporations are not spared from their unjust advertisements, most Filipino consumers tend to see these unjust advertisements as a part of promotions like there is nothing wrong with seeing women posing sexually just to promote a jewelry, women and men wearing underwear only, products promising an exaggerated truth like a 360 degree damage control hair with in 7 days or even asking influential imaged celebrities to promote alcohol. Maybe the consumers are oblivious to the ethics of advertising because of the majority of the Filipino consumers cannot differentiate ethical from unethical advertisement. This research paper will hope to elucidate on the unethical advertising and the status of the consumers against such ads. It will first define the characteristics of advertising and ethics. Then proceed to the ethical boundaries advertisers cross. To support the suppositions of the research, there are statistical figures that would showcase the opinions and stands of Metro Manila Filipino consumers on the dilemma of unethical advertising. In this paper, the most observed unethical factors in the Philippines which majority, if not all, advertisements violate one way or the other is claiming unrealistic promises, using of psychological impact on potential consumers or promoting of harmful products. Advertising in its simplest characteristic is a medium of communication use to inform consumers about a product. Advertisers, agencies, the media and audiences are all part of a larger environment, influencing and being influenced by a network of forces that includes the economy, government, interest groups and society at large (Arens, 2004, p. 55). The general atmosphere created by these external elements is the advertising environment. This environment is a complex and ever-changing dynamo (OGuinn, Allen, Semenik, 2005, p. 125). It has developed from simple statements, in the start of advertising existence, to a multibillion-dollar, global industry. The growth of these industries leads to the increase of consumerism which is one factor of the development of advertising environment. The more products that are available dictate a greater need for the diversity of these products to be known, thus steps in the communication device known as advertising and the advertising practitioner (Spence, Heekeren, 2005, p. 17). This is the importance of advertising. It is the purpose of the advertiser to communicate to the consumer that a particular brand or product is the most worthy of purchase and use (Bovee, 1995). Therefore, the pressure given to the advertisers by the company is enormous. For the positive outlook, this intense pressure for the income of the advertisers brings forth creativity in capturing the interest of consumers. At its worst, it leads to advertising campaigns that not only push the boundaries of societal acceptance but also go beyond acceptable norms, thus creating ethical problems and dilemmas. These ethical dilemmas differ in every place. This is because of the vast interpretation on what ethics is. Ethics can be simply defined as a set of prescriptive rules, principles, values, and virtues of character that inform and guide interpersonal and intrapersonal conduct; that are the conduct of people toward each other and the conduct of people toward themselves (Spence, Heekeren, 2005, p. 2). If this definition taken into consideration, ethics therefore differ from the reasoning of each individual. When the common reasoning of each individual is combined, universally accepted ethical rules and principles are applied by the majority (Jhally, 1990). This is also known as the codes of ethics. The codes of ethics would help in determining if the advertisement would be considered Unethical advertising is a serious issue especially here in Metro Manila because consumers are exposed approximately more than a hundred ads a day through different medium available. In addition, most Metr o Manila consumers barely have a clue on unethical advertising. Therefore allowing such unprincipled acts of advertisers to continue that could eventually harm the society. After all, it has already been mentioned that advertising does have the power to influence each individuals decision and lifestyle and thus the whole society itself. Parent with at least one kid who is not yet of legal age In dissecting further, figure 1.1 exhibits the different segments of Metro Manila consumer awareness on unethical advertising. As shown in the figure above, only 5% of the highschool students and college students know nothing about unethical advertising. Meanwhile, 50 % and more of the single working consumer and the parent consumer recognize unethical advertising. Therefore, it could be said that teenagers below 18 years are still partly innoncent when it comes to unethical advertising. As well as, more than 50% of the population barely knows the essence of unethical advertising. The awareness rate mentioned above is not a good start for consumerism. It is the right of the consumers to be given correct, clear and reliable information (Bovee, Arens, 1986, p. 63). But without the consumers awareness of its right, advertisers can get away with most of the ethical dilemma. The ethical dilemma with commercial advertising of the consumers right to information, is that the persuasion, under the disguise of information, which not only deceptive, in addition, it can have harmful consequences both for the targeted consumers as well as for the community (Spence, Heekeren, 2005). Especially after the expansion of media, targeted consumers as well as the whole community are frequently exposed to advertisements which intensify the probability of the occurrence of the harmful consequences. Unfortunately, an ordinary consumers cannot avoid being exploited to at least a thousand ads per day (Jones, 2000). Portrayed in the figure 2.1, is the opinion of Metro Manila consumers in the array of advertisements they are exposed to everyday. As, visualized in the graph, the color violet representing 150-200 array and the color tortoise representing 200 onwards array has a total of 3 out of 56 participants enlisted in that cluster. While most of the consumer categories have colors red representing 50 -100 array and green representing 100-150 array, which sums up to a total of 41 out of 56 participants claiming to have exposed around 50-150 ads everyday to most of the individual with no discrimination. Insofar, the figure shows that the majority of the consumers assume they are exposed to at least 50 advertisements per day. A range tremendously lower than Jones (2000) claim of consumers exposure to a thousand advertisements. The cause of such claim that most consumers are exposed to a high number of advertisements is advertisers are very skillful in creating advertisements that will be in plain sight of the consumers in their everyday hassle in life, to give it an unavoidable characteristic. Consumers are so well-researched and targeted that they can be covertly seduced by a strategy that surrounds them and that infiltrates their physical and mental space, often without their realization (OGuinn, Allen, Semenik, 2005, p. 88). Hence, most Metro Manila consumers lose track of the number of advertisements they are exposed to, believing its less than 200 and not otherwise. Thus, an ordinary individual is bombarded with more artistic communication than they can handle and most of the time without their knowledge. This frequency of artistic communication existing creates a clutter which is a barrier to effective communication (Parker, 2006, p. 44). This is the reason why advertisers think outside of the box for a breakthrough possibility. In order to stay competitive in this cluttered media landscape, the architects of advertising need to be creating advertising that does not look, feel, smell or taste like the generic advertising that the new media-savvy and sophisticated consumers have become used to (Spence, Heekeren, 2005, p. 17). To achieve that goal, advertisers try to find effective channels of communication. From traditional channels of TV, radio, posters and newspapers, advertisers embrace the new medium of communication, technologies such as internet and other digital media. Although being in the third world country like Philippines, the tradi tional medium is still thriving. Represented in figure 3.1, Metro Manila consumers are exposed to different types of advertising medium frequently. As interpreted by the graph, the predominant medium that most Metro Manila consumers are exposed to is TV leading by 9 marks against billboard the 2nd dominant advertising medium. Notice that through out the different categories of consumers printed ads like posters, flyers and brochures are low. It might also the factor that billboards and TV are almost unavoidable compared to brochures and flyers. So this shows that traditional advertising communication like TV in the Philippines is still a fad. Though, new approaches like online advertisements are still progressing. These three figures that were just shown exhibit the demographics of the Metro Manila consumers in relation to advertising and its ethics. With the results shown Metro Manila consumers need some consumer rights educational background to help understand what the advertisers are getting away with. Out of the two-digit estimate of ethical issues the advertisers face, three commonly violated are unrealistic promises, use of psychological impact and promotion of harmful product (Spence, Heekeren, 2005). These ethical issues are evident almost everywhere, including the Philippines. After all, advertising addresses people primarily as consumers creating a similar advertising environment almost everywhere (Schultz, 1990, p. 28). The first and most obvious unethical line most advertisers cross without second thoughts is claiming unrealistic promises. One of the most common short-term arguments about advertising is that it is so frequently deceptive. For advertising to be effective, consumers must have confidence in it. So any kind of deception not only detracts from the complete information principle of free enterprise but also risks being self-defeating (Bovee, Arens, 1986, p. 68). A most common example seen by the majority is whitening cream; Use this product and get whiter skin in just 7 days! This whitening cream advertisement gave a promise of whiter skin in just 7 days without genuine evidence of its claim. This kind of deception may profit business firms in the short-term but create a greater harm in the long-run (Lane, Russell, 2001). For the short-term, consumers will purchase the product, but once they figured it is ineffective the purchasing will stop and the sales will go down. Advertisement does not have to be literally true, but an advertisement that is designed to deceive or mislead a consumer is a different matter (Belch, Belch, 2007, p. 224). This is the situation in which the use of puffery in advertising comes under inquiry. Puffery, which is a common practice in advertising, is not considered illegal in most countries even here in the Philippines. This is because puffery is an expression of opinion not made as a representation of a fact (Bovee, Arens, 1986, p. 57). It is the key reason why consumers have the expectation that advertising will stretch the truth rather than express the truth. Shown in figure 4.1 is the perspective of Metro Manila consumers on the categories of unethical advertising. As measured in the graph above, advertising on harmful product and exaggerated truths are ranked 1st and 2nd place as the most viewed unethical category in advertising. From a total of 56 consumers who answered the survey, 55 considered exaggerated truths as unethical and 49 considered ads on harmful products are unethical. Confirming, that most consumers, even in Metro Manila, does have the expectation that advertising will stretch the truth rather than express the truth. A dilemma such as this exists because of no legally backing against it. Stated in The Law on Obligations and Contracts under Title 2 Contracts, Chapter 2 Essential Requisites of Contracts, Section 1 Consent, Article 1340, is The usual exaggerations in trade, when the other party had an opportunity to know the facts are not in themselves fraudulent (De Leon, 2003, p. 128). Explained by De Leon (2003), it is the natural tendency for advertisers to resort to exaggerations in their attempt to make a reasonable profit of the business firm. Customers are expected to know how to take care of their concerns and to rely own independent judgment. Anyone who relies on said exaggerations does so at his own risk. So in essence, the notion of puffery refers to exaggerated claims, comments, commendations, or hyperbole for consumers to based on their own subjective views and opinions. It is generally considered to be part of the artfulness and playfulness of advertising and should not be taken serio usly by reasonably consumers (Jones, 2000, p.86). For the second ethical issue the advertisers trespass is playing mind games with the target consumers by using psychological impact on them. It has already been established that the role of advertising is to creatively show potential consumer products or services in a way that persuades them to buy or at least feel positive towards those products or services. Advertising also often seeks to persuade primarily by an appeal to sentiment rather by an appeal to intellect (Schultz, 1990, p.32). Some examples are advertisements that associate products with feelings of well-being, fun, humor, freedom, romance, glamour loved ones and such. Gigantic industries like Coca-cola, Pepsi and McDonalds could be observed using such types of ads internationally. Even though these advertisements are said to appeal the consumers intellectually and emotionally, advertising cannot create primary demand in mature product categories (OGuinn, Allen, Semenik, 2005, p. 125). This theory is also agreed upon by the Metro Manila consumers in their survey. *5 being the highest Figure 5.1 has a graph about the belief of Metro Manila consumers on how advertisements influence their decisions. As proven in the figure, there are more than 50% of the participants in the high-school category who answered 4 and 3 compared to the other categories where at least 50% of their participants answered 2 and 1. This could mean that younger participants are more influenced to ads compared to adults. Therefore advertisements appealing to intellectual are effective especially to the innocent consumers. So, in those cases, the ads are not intended as true representations of reality or as narratives that correspond to the truth, but rather as rhetorical and metaphorical evocations that are designed to appeal to the consumers emotions and aspirations for the purpose of creating positive and alluring images for the products in the minds of the consumers (Lane, Russell, 2001, p. 91). Therefore, truth could be simply not relevant in advertisements. Seventy-four percent of American consumers either strongly or somewhat strongly believe that most advertisements deliberately stretch the truth about the products they advertise, claims Jhally (1990, p. 103). This statistics would not really surprise most consumers, since advertising is a form communication that does its best to stretch the truth in order to create some profit. As communication genre, it wants you to believe and dispel belief in the same breath (Burton, Purvis, 1991, p. 23). The last line advertisers cross to earn millions, is accepting assignments in which harmful products are to be advertised. In particular, advertising for alcohol and tobacco products have been a controversy in most countries claiming to encourage consumers to use unhealthy products. Some countries, such as Canada, Finland and Philippines, have completely banned cigarette companies from advertising their product. While other countries, such as United States and Australia are very successful in anti smoking campaigns in which cigarette advertising is not entirely banned but all public places are banned from smoking (Arens, 2004). The government does possess the right to intercede, when it believes it needs to, in order to restore a health environment for the majority. In most advertising environments, administrators have embraced what they label a self-regulatory model, in effect establishing a situation in which the industry or profession is doing the regulating with varying degrees o f contribution from other stakeholders, including the government (Burton, Purvis,1991, p. 12). In the Philippines, the government, employing Burton, Purvis self-regulatory model, utilized its power in banning cigarette advertisements. Such action is required by the government, the reduction if not absolute elimination, for the benefit of the majority in the society. Exhibited in figure 6.1 are the responses Metro Manila consumers on government banning cigarette companies to advertise. As, portrayed above, around 55% do agree that cigarette companies should be banned in advertising. While around 5% disagree with the majority. The irony is in figure 4.1 49 out of 56 believes that it is unethical for advertisers to advertise harmful products while in this figure only 32 out of 56 believes that cigarette ads should be banned. Advertisements such as these should be effectively self-regulated. Effective self-regulation calls for the development of a commitment to the wider community, no just to a business firms consumers. In this regard, a process of consultation between industry, consumers and government is established as each has a role to play to make the system work (Belch, Belch, 2007, p. 89). Government offers a public policy perspective, whereas business firms offer the alternative view to a regulatory environment (Burton, Purvis,1991). Consumers input are just as important in order to maintain relevance and confidence in the system. Especially now, where the advertising industry gets intense in competing for consumers limited resource of time by seizing their attention to withhold interest in the advertised product, ignoring the moral obligation they have as advertisers to the consumers. Therefore, in this immense competition there is a chance that most, if not all, advertisements have already cro ss the border of ethics. This research paper has discussed on unethical advertising in the Philippines. Unfortunately, in-depth discussion on the Filipino consumers perspective on ethics, advertising strategies and theories practiced in the Philippines and rules and issues of unethical advertising present in the Philippines has not been fulfilled. This is because of the very few past researches done in this topic. The lack of sources on Filipino consumers perspective of ethics gave need of conducting surveys, which results are shown in the figures presented in this paper. However, the sampled used in the survey is not big enough giving a possibility on a significant error percentage. In addition, the survey has not been conducted throughout Metro Manila, the heart of Philippines commerce, but just a part of Metro Manila. So the survey reference is not enough for more in-depth discussion on the issues where the line of ethics would be drawn for Filipino consumers. For the advertising strategies conducted, theories practiced, rules implemented and issues seen on unethical advertising in the Philippines discussed in this paper, the references used were written by foreign authors with a very credible background. They wrote regarding on advertising theories, examples, issues and ideals based on the western countries. Regrettable, most of the authors have not conducted researches on the advertising scenario in the Philippines. Although, some theories are applicable everywhere, the culture and economic position of the Philippines is really different from the western. This research paper selected references consisting of theories applicable ubiquitously so that it could be used to study unethical advertising in the Philippines. Furthermore, the time allotted for this research paper was very limited for a more extensive research. With a two month time allotment, not all useful resources were gathered. Resources were limited to the books available at the university library. Likewise, the time allotted for the survey was approximately two days. Consequently, not much respondents were sought in a very short period, sacrificing the accuracy of the results. The recommendation to improve the credibility of the research paper due to lack of written resources is interviewing credible persons. A well-renowned Filipino anthropologist may give answers on the culture of ethics in the Philippines. Another recommended interviewee are marketing or advertising managers, because they have put into practice the theories and understood which one is applicable in the Philippines. Although, there is lacking written resources about unethical advertising, written resources should not be entirely forgone. Resources such as Advertising Ethics by Spence, E., Heekeren, B. V. and International advertising: Realities and myths by Jones, J. P. , are needed for conducting this study. These resources would greatly help in building the foundation for this research. With the interview and written resources, the survey should also be a part of the research. This research method would gather information from the individual directly involve in the research at hand. It would be best if more time is allotted here, to disperse the survey form different parts of the Philippines or at least the Metro Manila and to increase the number of respondents for lower statistical percentage error of the survey. Over all, the existence of unethical advertising is evident everywhere even here in the Philippines. It is evidently seen in the unrealistic promises made by business firm to promote sales. Even harmful products are being advertised without shame just to profit. The advertisers are also becoming masters in playing with the minds of their potential consumers. This psychological impact on consumers particularly on children is shamelessly used even by big companies like McDonalds. Consumers at the very least should be aware of these unethical strategies.