Communication Barriers Research Paper Example | Topics and Well Written Essays - 2500 words

Communication Barriers - Research Paper Example   Communication is a very important skill since it plays a decisive role in determining people’s tendency to be productive in the workplace, neighborhoods, classrooms, and all kinds of settings. The communication skills of an individual affect his/her own as well as the organization’s effectiveness as a whole (Brun, 2010; Summers, 2010). Although many people can communicate enough to convey their meaning and perceive others’, not many people are able to communicate effectively. Lack of effective communication is one of the most fundamental factors that inhibit the effectiveness of an organization (Lutgen-Sandvik, 2010). The process of communication involves encoding and sending of the messages by the senders and decoding of the messages by the receivers (Lunenburg, 2010, p. 2; Ergen, 2010, p. 2). Interferences in the process of communication reduce the effectiveness of communication and may even distort the process altogether. ... ess of communication, it is imperative that senders and receivers develop the skills to handle the different kinds of barriers that distort the process of communication (Lehman and DuFrene, 2008). Barriers experienced in the process of communication are of different types that include but are not limited to verbal, nonverbal, external, and internal. Types of communication barriers Verbal barriers Verbal barriers in communication are caused because of inadequate vocabulary or lack of knowledge of the other person’s language (Ergen, 2010). Verbal barriers in communication are typically experienced in culturally diverse workplaces where workers belonging to different cultures and having proficiency in different languages have to interact with one another in a standard language according to the policy of the organization. Even if the vocabulary is enough to carry out the conversation, the differences of dialects and speed of speech pose difficulties in achieving effectiveness in c ommunication. For example, Indians’ way of speaking English is significantly different from that of African Americans’. Even within the native population of America, a range of regional dialects of English prevails. Differences in perception are also characterized as verbal barriers in communication. Differences in perception are influenced by socioeconomic background, educational background, age, experiences, and culture. People from different age groups have different levels of maturity that cause them to voice different opinions that can often be conflicting with one another’s. Differences in socioeconomic status and educational status pave way for the development of inferiority or superiority complexes among the interacting partners that reduce the effectiveness of communication.

Project Initiation Document 'PID' Assignment Example | Topics and Well Written Essays - 2000 words

Project Initiation Document 'PID' - Assignment Example With other regions offering international higher education courses such as Canada, US, and China; the demand for UK higher education has declined (Universities UK, 2014). In this case, the project aims to accomplish the following objectives: Three areas provide the rationale for this project. Firstly, the UK higher education sector has suffered significant drop of 49% in enrolling international students. Secondly, sectors such as U.S., Canada, and China have increased demand as UK system continues to drop. Third, following political stability and economic improvements, a higher number of Saudi students is seeking higher education institutions to study in. The decrease in the number of international students studying in the UK from the year 2012 to 2014 has impacted various areas of the education system. It is considered that higher education adds significant contribution to the national GDP and also invited diversity. However, following the decrease in students, it is difficult to sustain the system. This project aims at providing a platform that would enable UK universities to recruit Saudi Arabian students in an effort to regulate the drop and sustain full capacity tutoring. The increase in the number of international students taking courses in the U.S., Canada, and China can be attributed to the drop of international students in the UK. Thus, this project aims at targeting Saudi Arabian students in order to prevent the UK education system from collapsing (Universities UK, 2014). The project serves the purpose of inviting Saudi Arabian students to fill the gap that has recently been experienced through international students’ demand for higher education in other sectors. Finally, Saudi Arabia is a Middle East nation that depends on oil. A stable political environment and wealth generation has spawned a generation that requires higher education to manage businesses. Due to increased demand, the project targets Saudi Arabian students who have recently

Date Rape Essay Example for Free

Date Rape Essay Introduction Popular views on commital of rape are confined on the idea that a stranger, the supposed perpetrator settles on a secluded or dark area and forcibly attacking someone, before inflicting sexual contact. While this may appear to be true, it is now a basic reality that rapists aren’t just strangers. Even people we know: friends, acquaintances, relatives and co-workers are possible suspects. In fact, about half of the victims of rape know their perpetrators. Incidences of commital of the crime seemed to be alarmingly high as it comprised fifty to seventy-five percent of all accounted rape cases. But even these data do not speak of the actual figures. The University of Buffalo’s Student Affairs cited a conservative FBI statistics which provided that only three and a half percent of all forms of rape are reported. By examining and analyzing available results, this paper tries to answer questions surrounding date rape, which as follows: a) What is date rape?, b) How did it evolve?, c) What are its causes?, d) What are the risks factors?, and e) What are the necessary interventions? Anwering these questions would enable us to provide the necessary information regarding date rape. Definition and history of date rape Of the cases reported, majority of it appears that the perpetrator is a victims’s acquaintance. While it is assumed that most of this acquaintances, ranging from friends and acquaintances to dates, romantic partners, and spouses or domestic partners do not necessarily end up in violence, in certain instances and causes, rape happens. For this study, when forced sexual intercourcourse takes place between two acquaintances, it is called date rape or acquaintance rape (Homeier, et al., 2006). Date rape, on an initial public sense, is defined to be a subset of acquaintance rape where two people involved in a romantic relationship engage in nonconsensual sex. But in the case of acquaintance rape, relationship (romantic or professional) has no bearing of the situation; hence, it can be described as plain and pure sexual assault or unwanted sexual contact. The law refers sexual assault to include the commital of rape (oral, anal, or vaginal intercourse) or the force penetration of any foreign objects in the genitalia (dildo, vibrator, including finger) without consent from the victim. Meanwhile, one of the early advocacy movements on date rape in the US was pioneered way back in the 70’s in Delaware. The realization of an organization called Support Group for Victims of Sexual Offense (S.O.S.) founded by then Director of the Health Service Dr. Majorie McKusick was a driving force behind the idea to provide services to survivors of sexual assault. In 1988, SOS produced a brochure dedicated to date rape. At present, bearing a new name, the organization is continuing its efforts to raise awareness on date rape. III. Hypothesis But as to why many people fall on the verge of date rape and as to why individuals commit this crime, remains a broad subject open for discussion. Basing on facts and scientific studies though, leading experts and institutions underwent a series of researches about the topic, some of which have produced fair but contradicting results.   Given the extensive scope of this issue, this paper assumes that risk factors: perceived dating behaviors, external factors (drugs, alcohol), and attitudes of supposed victims and perpetrators constitute likelihood of dating violence and rape. Gravity of the crime Meanwhile, depending on the gravity of the case, non-penetration actions such as touching the private parts of the victim (e.g. buttocks, breasts, genitalia), naked or through clothing constitute an assault but not necessarily rape, albeit, these are detterent to the rape itself. Forcing another individual to touch another person’s private parts even against his/her will also constitute the same.   On the otherhand, the infliction of physical hostility, threats of aggression, or perform sexual contact with an unconscious, asleep, or intoxicated individual describe the force or advantage. Coercion, without the aid of force or hostility is also used such as grave threats, reaveling secrets, put the victim to shame, sack an employee or fail a student are forms of sexual harassment. The Crime scene Actions pertaining to date rapes are reported in strategic areas or venues, depending on the status and preferences of the supposed victim. As the name suggests, the crime usually pointed to locations related to the place of the date or meeting. The assault usually happens in secluded, dark, and private or even public and busy places (e.g. hotels, garden, beach, comfort rooms, cars or club houses). Some cases were reportedly committed in bushy, dark areas away from the human settlements. In the case of college students, date related violence was recorded within the university premises. This is proof to the fact that even the school is not even safe nowadays, more so, it has become a favorite venue for this crime. Commission of rape happens usually in a predictable and definite instance. This can be observed if the prospect is conscious of what is happening around him/her. But in most cases, the motives are already predisposed; hence, timing is of great consideration for the suspects to pursue with the aided or unaided sexual assault and for victims to escape the trap. Even in a promenade or a fair, where people are busy, perpetrators find a leeway to commit rape if not harassment. The targets While many people often think that rape only happens typically to women, this is not always the case. Even men also have experiences of sexual assault. Some even lead to rape, although it occurs frequently within heterosexual dating relationships. This scenario showed that date rape transcends gender, as in the case of people of every ethnicity, age, culture, religion, economic background, or sexual orientation. Just like the opposite sex sexual assault, the majority of same-sex cases occur between people who have close relationships. However, perpetrators as well as the survivors are not always gay or lesbian. Moreover, sexual assault can also be part of a bias crime against someone perceived to be gay, lesbian, bisexual, or transgendered the perpetrator in this instance can be either the same or opposite sex as the survivor. Although girls and women are the most often victims of rape one in three women will be sexually assaulted in her life, men is also vulnerable to be raped. A study revealed that seven to ten percent of rape victims are male. Meanwhile, teenagers and young adults are four times more likely to be sexually assaulted than women in all other age groups. A USF-Counseling Center for Human Development report showed: that 52% of women students have experienced some form of sexual victimization, 1 in 8 college women have been raped; 1 in 12 college men admitted to sexually abusing women but did not consider themselves rapists; of the women raped, almost 75% didnt identify it as such; 47% of rapes were by first or casual dates or by romantic acquaintances; and over 1/3 of the women didnt discuss the rape with anyone, and over 90% didnt report it to the police. Moreover, in a 1998 Minnesota Student Survey, approximately 9% of girls and 6% of boys had experienced date violence or rape. On the other hand, lifetime prevalence of date or acquaintance rape ranges from thirteen percent to twenty seven percent among college-age women and 20% to a high of 68% among adolescents. VII. Causes and Tendencies As to the cause of becoming a victim and becoming a rapist, an array of results from researches in the last decade revealed that behavior, perception, and external factors confronts both the victim and the perpetrator. On a study conducted on perceived causes of date rape, 142 undergraduates were presented with grids containing 9 causes listed by column and row. They were asked to indicate if they believed there was a causal link between each of the 72 causal pairings. The result placed emphasis on drunkenness, norms of dating, and societys attitude to date rape. Misunderstanding of men’s behavior, male attitude on the unimportance of date rape, and need by males for dominance were seen as prime causes (Bostwick DeLucia, 1992). Demographic characteristics that increase vulnerability to date rape include younger age at first date, early sexual activity, earlier age of menarche, history of sexual abuse or prior sexual victimization, and being more acceptable of rape myths and violence towards women.   Ackard Neumark-Sztainer (2002) on the other hand associated date rape with the higher rates of eating disorder behaviors and suicidal tendencies, and lower scores on emotional well-being and self-esteem scales.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Teenage girls intentionally hurt by a date in the previous date are more likely to experience sexual health risks, including vulnerability to human immunodeficiency virus infection (HIV) and other sexually transmitted infections, or getting pregnant. Dating violence should also be included in reproductive health programs, and greater efforts to identify women experiencing violence while on date are needed among those providing care related to adolescent reproductive health (Silverman, 2004). Other risk factors include date-specific behaviors such as who paid the expenses, who drove, date, location and activity, as well as the use of alcohol or take drugs such as flunitrazepam (Rohypnol) (Rickert Wiemann, 1998). A benzodiazepine with pharmacologic actions is similar to those of diazepam that can cause anterograde amnesia. Some reports showed that it is used as a date rape drug and suggest that it may cause violent behavior. The US government has already banned the importation of this drug which was introduced in 1984. Alcohol consumption that occurs within the context of the date can lead to: the misinterpretation of friendly gestures or cues as sexual invitations and the females inability to ward off a potential attack. Kanin (1985) proposed that perpetrators’ deviant sexual behavior has often been portrayed as the result of frustrated but legitimate sexual exhaustion. This study of the perpetrators reveals that as a product of a hypersexual socialization process, these men are sexually active, aspiring, and successful. Due to an exaggerated desire levels viewed as responsible for instituting a high degree of sexual disappointment, this acute relative deficit is a significant process reponsible for the rape episodes. VIII. Interventions   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Dating violence happens among teemagers which bears common and unique risk factors for dating violence found across adolescents grouped by sex, race/ethnicity, and prior victimization. Rickert, et. al., (2002) described that efforts to lessen dating violence should (1) increase the use of screening tools that measure victimization as well as contextual parameters that will promote promote dating violence; (2) increase self-efficacy to promote safer sex; (3) reduce the use/abuse of alcohol and other drugs that facilitate dating violence; and (4) eliminate the influence of negative peer behavior. Interventions to prevent dating violence will likely also lower unwanted pregnancy rates, HIV-AIDS, and sexually transmitted diseases (STD’s)among young people.. Old town beliefs of a woman being unable to rape another woman and a man with another man these make survivors hard to find someone to talk to, avail services, or even believe themselves that they were raped. Survivors of assault by a same-sex partner or date may face various fears such as homophobia and heterosexist attitudes when disclosing the sexual ordeal or receive medical or psychologicalinterventions.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Van Wie’s 1995 study on resistance to rape showed that participants in the category with perceived resistance conditions took a longer time to identify when the subject should abstain from pursuing sexual contact, thereby exposing them more to be raped.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Results of this study could be used to promote level of awareness on date rape, educate people about the risks and responses with date rape, and to strengthen rules regarding proper sexual behavior. Conclusion   Research designs and materials are needed to advance our our knowledge and understanding of sexual violence among teenagers and the most effective ways to eliminate it. Understanding and comparing research findings would be easier if consensus regarding the definitions of date rape, sexual aggression, and sexual assault was obtained. Finally, prevention programs on primary and secondary date and acquaintance rape must be enhanced and be subjected to systematic evaluation (Rickert Wiemann, 1998) Almost sixty percent of victims who experienced rape and attempted rape disclosed this information to one or more individuals, whereas only 47% of those who experienced verbally coerced sex told another person. Rickert, et. al., (2005) observed that alcohol addiction and a shorter dating history are important variables related with disclosure of rape/attempted rape as well as the time for disclosure. Meanwhile, factors affecting the disclosure of verbally coerced sex and the latency associated with it are less well defined A present survey based on 70% returns of a random sample of 200 women at one college indicated that, although 5% had been date raped, none reported the rapes to authorities due to feelings of self-blame and embarrassment. Rape scenarios that were not reported could perpetuate a self-fulfilling prophecy that rapes do not occur. A victim of rape may feel she is the only one against the world and is reluctant to exclude one’s self who will report. However, this denial by both victims and authorities does not encourage programs for prevention and treatment (Finkelson Oswalt, 1995). Increasing identification of the incidence of date/acquaintance rape (DAR) in the US, especially among women in college, has led to an understanding that the techniques needed to ward off attacks from acquaintances differ from the techniques used to prevent rape by strangers. This study proved and validated the following DAR constructs: perceived vulnerability, self-efficacy, relational priority which is neglecting self-interest to save a relationship, rape myth acceptance (believing myths about rape which makes women avoid facing their own vulnerability), and commitment to self-defense. These constructs were also correlated with scales for masculinity, self-esteem, and degree of belief in a just world. Finally, date and acquaintance rape is not only a womans issue. Men must also be actively aware of this issue, as they can help minimize rape by educating themselves and others. â€Å"Healthy relationships involve respect including respect for the feelings of others. Someone who really cares about you will respect your wishes and not force or pressure you to have sex.†          References:    Finkelson, L., Oswalt, R. (1995). College date rape: incidence and reporting. Psychol Rep, 77(2), 526. Kanin, E. J. (1985). Date rapists: differential sexual socialization and relative deprivation. Arch Sex Behav, 14(3), 219-231. Rickert, V. I., Wiemann, C. M., Vaughan, R. D. (2005). Disclosure of date/acquaintance rape: who reports and when. J Pediatr Adolesc Gynecol, 18(1), 17-24. Silverman, J. G., Raj, A., Clements, K. (2004). Dating violence and associated sexual risk and pregnancy among adolescent girls in the United States. Pediatrics, 114(2), e220-225. Walsh, J. F., Devellis, B. M., Devellis, R. F. (1997). Date and acquaintance rape. Development and validation of a set of scales. Violence Against Women, 3(1), 46-58.

Apples Ipad Promotional Strategy Marketing Essay

Apples Ipad Promotional Strategy Marketing Essay To survive in the global and competitive business environment, it is essential for a companys to conduct extensive research so that they can develop a strong brand image from the initial stage as it leads to greater financial benefits for the company. The marketing plan of Apples iPad is the topic where an effective marketing strategy is developed to ensure its success in the global competitive market where major plays such as Sony, Compaq and Dell have a significant impact upon Apples strategies. Apples latest ipad is the revolutionary product which is a portable mini device used as a pc anywhere with its wide range of options and innovative design. Apples marketing strategy will be focusing upon the product design, brand positioning, price and promotion of iPad in the global market. This will be linked to the research and analysis of the environmental forces and SWOT analysis to understand the companys position. Apples market strategy will be incorporated with the generic business strategy which is towards growth and maintaining a strong position in the market through its innovative products. Apple will use competitive marketing strategy for its iPad where two such strategies can be developed which are differentiation and Focus to make iPad a success in the global market. Marketing planning and strategies can become highly effective if Apple focuses upon its strategic human resource management and make continuous efforts to redesign its marketing plan to survive successfully. Company Description Apple Corporation is a highly successful organization that aims to advance in the technology field through its high quality and innovative products. The success of Apple is primarily based upon its innovation and dynamic technological advancement it takes to give its customers the ease and luxury to use its products. Apples latest product iPad is launched to compete with existing computers and tablet technology, as it is a portable high tech device for the usage of all needs of an individual whether personal or business use. Environmental Analysis/PEST Analysis This analysis will help in identifying the factors that affect the organizations ability to perform efficiently in the global markets. Political Forces: The political factors affect the organizations ability to operate efficiently in foreign markets. Therefore, Apples operations are affected by political conditions of developing countries in Asia where it is unable to meet its organizational targets successfully. The increasing suicide bomb rate and terrorism is another reason that limits the ability of Nestle to operate in some countries. Moreover, the changing legal requirements regarding the sales tax, import and export duties also affect Apple in terms of its rising costs and limitation to have access to a greater market. Economical Forces: Economical factors affect organizations ability to expand its business and achieve organizational objective of growth. The recent recession has slowed down economic activity and resulted in increase of prices of law materials, which have increase the costs and ultimately the prices of products. Apple faces low demand due to the big economies collapsing and going under stabilization phase, which has forced countries to boost their economy by discouraging imports and encouraging exports (Ball, McCulloch, Frantz Minor, 2006). Socio-Cultural Forces: In todays business enjoinment, people belonging to different backgrounds, experiences, values and cultures work together in multinational organizations with common objectives of gaining success in competitive global markets. Therefore, this creates a critical challenge for organizations to help employees develop positive and interpersonal relationships so that all people can work productively while respecting others culture and backgrounds. Apple has focused upon the cultural values of its employees as well as customers to achieve positive long-term relationships through maintaining an organizational culture which is highly flexible and culturally diverse. Technological Forces: Apple concentrates on the technological advancements of its work operations. The highly competitive and global business environment has forced organizations like Apple to become highly efficient through technology and internet revolution. Apple focuses upon innovation which can be achieved by meeting the new technological advancements and by being efficient in providing better quality and innovative products to its customers through advanced technology (Turban, 2004). SWOT Analysis The SWOT analysis assists organizations to identify the strengths and weaknesses of an organization which are internal and opportunities and threats which are external. This will help in understanding how Apple can utilize its strengths and opportunities and overcome its threats and weaknesses to survive in the global competitive market. Strengths: Apple is a successful organization and its iPod has a high market share in the global market due to its brand perception and image as s high quality innovative brand. Moreover, in the I.T industry, Apple holds a strong position by catering to the needs of the dynamic market with its extensive research and developments that enables it to satisfy its customers with highly innovative products. Apple has maintained its brand name in the global market and the customer loyalty is increasing at a high rate (Barnet Cavanagh, 2006). Weaknesses: Apple provides highly innovative products in the market but it is having issues with the quality of its products as recently the Apple iPad was reported to have a faulty screen and it had replace all those products. This is one major weakness of Apples products. Moreover, the company has a relatively weaker research and development system as compared to other major competitors and needs to put more emphasis on building strong reliable products as its brand name portrays (Borrington Stimpson, 2004). Opportunities: Apple has many opportunities for growth and expanding its range of products and services. It can develop iTunes and music player technology into cell phones and iPad devices. It can focus upon developing Podcasts for radio shows through internet and can enhance its iPad into more sophisticated and reliable device to be used by every individual. The I.T industry is full of rapid and dynamic changes and there is growing demand for innovative and technologically advanced products so for Apple, there are unlimited opportunities to avail for growth. Threats: The major threat for Apple and its products is the intense rivalry among competition in the technology industry. The competitive global environment has brought critical challenges for Apple to maintain a competitive and strong position in the global market. Moreover, Apples iPod and iPad are subjected to demand which can go down at any time due to saturation and substitutes in the market. Hence, to meet with changing trends and globalization, Apple requires extensive research and development to create a diversified range of products to be successful. Marketing Objectives The objective of Apples iPad device is to capture the market by creating awareness and persuading customers to use this device. Its emphasis will be entirely upon positioning iPad in the global market as a highly reliable device which is a need for every individual in todays busy hectic life. The marketing plan of Apples iPad should consist of two major objectives that help to achieve organizational success in todays global business environment. First of all, Apple focuses upon its customers through thorough market research and planning then the second step starts by integrating all organizations functions which are related to the marketing plan of the organization. After this, Apple becomes competent in planning and implementing its organizational core objectives to achieve positive results (Barnet Cavanagh, 2006). Marketing Strategy The marketing plan of Apple iPad is based upon extensive research and planning so that it can expand its operations worldwide where the marketing strategy aimed to promote the following key elements to strengthen its brand image. The major brand elements are the superior quality, friendly usability, design and reliability of the product. It can be promoted as a product that not only provides an ease to an individuals life but a reliable cost effective solution to all computer related problems. The following are the major components of the marketing mix that can help in understanding the product and how it is to be marketed in the global market. The marketing growth strategy of Apple mainly aims to provide superior quality and innovative products and services. This strategy helps in increasing customer loyalty and building a stronger position in the global competitive markets. Innovation is the success key of Apple. In todays highly competitive environment, developing innovative products is a major key towards achieving success. This requires extensive research and development by the businesses to be successful. Although, innovation has become a key towards success but it has high financial risk because the customers can dislike the new invention and it can go into waste (Gannon, 2009). Product Design: IPad is the new invention of Apple with extensive Research and Development. It is the latest technological device which is mini pc device equipped with high compatibility mode and ease of usage for users. It is a fully equipped device where a user can take pictures, watch movies, download large amount of data and send/receive emails, attachments and documents. It is designed for personal and business usage where a user can be highly digitized and connected to the world within seconds with no hassle. Ipad is the new revolution introduced by Apple to provide ultimate user friendliness and access to all technological advancements together in one mini device (Hall Jones, 2000). Brand Positioning: Initially, Apples iPad target market can be the professionals and businessmen who require portable easy accessible devise for their usage. And then, young customers comprising of students will be targeted through emphasizing upon its innovative and trendy design that provides unlimited options will start gaining popularity and acceptance in the global market then it can expand and broaden its market segments by satisfying a larger market segment by positioning iPad as a need for every individual. Promotion: Apples iPad promotional strategy will mainly focus upon word of mouth advertising and point of purchase strategy where consumers will be encouraged to discover and try out the product themselves. Apples latest iPad requires extensive marketing through television and other media sources to achieve high customer response. Television is an effective medium of advertisement ad Apples advertisement has given it more importance and this industry is flourishing through these innovative ads. Price: Apples iPad will be charged at a premium price from the start to show and prove that it is a superior quality and innovative device than any other available in the market. As it is an innovative product, it will be promoted in the market as a premium priced device that has value for the benefits it provides. This way the consumers will consider Apples iPad as a highly reliable and portable pc device that can make their life faster and efficient in terms of both work and entertainment which will lead to its brand image strengthening through this marketing strategy (Borrington Stimpson, 2004). Place: Apple has to focus upon building long term relationships with its suppliers, wholesalers, and retailers worldwide because this way its supply chain management can become highly efficient. As the economic activity has slowed down, it resulted in increase in the prices of oil, which has ultimately increased the costs of production for Apple and reducing its cost effectiveness. Also, the concept of E-commerce has greatly helped Nestle to automate its systems through E-shopping and E-supply chain management. Implementation Plan Now, we can develop an effective competitive marketing strategy where two such strategies can be developed which are differentiation and Focus to make iPad a success in the global market. Differentiation: Apples strategy of differentiation has its focus upon producing unique and innovative products for its customers which are not provided by other competitors in the global markets. The major success key of Apple is that it offers superior quality and innovative products and services to its users with prime emphasis upon innovation and design. Therefore, marketers must focus upon their advertisements that promote these five actors to influence consumer buying decisions. This will create a buzz in the market and gradually the image as a premium high tech pc device will strengthen all over the world which will contribute towards its brand equity. The spread of this innovation will be influenced mainly by its attractiveness, quality, price, promotion and durability. Customers make high involvement purchase decision for innovative products as it involves high risks. Moreover, Apple being the first one to enter the market with a highly innovative device will lead to its strong brand image b uilding in the competitive global market (Barnet Cavanagh, 2006). Focus: Apple can focus on more than one segments of the market and develop its brand image in these market segments for its latest iPad. The target segment for iPad will be the upper and higher middle-income group who want to improve their lifestyle with revolutionary gadgets. Through this strategy, Apple will be able to focus on its resources and plan towards a selected target segment for managing it effectively. To survive in global business environment is very challenging for iPad, therefore conducting thorough market research will help in achieving the core organizational objectives (Barnet Cavanagh, 2006). Evaluation and Control To meet with the intensified global competition, Apple requires extensive research and planning for its success in the future. The highly dynamic and uncertain global market brings serious challenges for Apples iPad to survive successfully. The major competitors of Apple such as Compaq, Sony and Dell Co have forced Apple to focus upon its brand equity in order to maintain its brand image worldwide. Apple can meet and control the challenges and obstacles arising in its way of growth through its long-term business strategy where effective marketing plan emphasizes upon innovation and building customer loyalty (Gannon, 2009). Firstly, focusing upon the Strategic human resource management, Apple can create a competitive advantage that is not imitable by its competitors. As Apple is known for its quality and innovation as the first energy drank, it has captured a very large customer base as compared to its competitors but to maintain this customer base or increase the number, it must focus upon developing sustainable competitive advantage through its human resource which ultimately leads to excellent customer relationships. Secondly, the 4 Ps of marketing also require changes and continuous improvements to survive in todays highly global business environment. The marketing campaigns can emphasis upon the design and reliability of the iPad in future to make the most reliable functioning device in the market. This will strengthen the brand equity as well as help in surviving successfully in the competitive global market. The positioning of Apple can be altered according to the market trends, the children and teenagers can be the target for iPad in future (Sana Shah, 2008).

Mary Rowlandson :: essays research papers

History Mary Rowlandson was an Indian captive, and also an American writer. She was born in England approximately 1637-1638. She immigrated to Lancaster, Massachusetts with her parents. Joseph Rowlandson became a minister in 1654 and two years later he married Mary. They together had four children, one whom died as an infant, but the others were Joseph, Mary, and Sarah. On February 20, 1676, Mary and her three children were taken captive in their home during a raid of the Native Americans uprising known as King Philip’s War along with 23 other people. Her children were the ages 14, 10 and 6. Sarah was 6; she died in captivity due to her wounds. She also lost her sister, brother-in-law, nieces and nephews. Of the 23 people who were captured in the raid, thirteen of them were Rowlandson family members. Mary was sold as a slave and her two children went to other masters. Mary Rowlandson was ransomed at ₤20 just three months after she was captured. She was returned to Princeton, Massachusetts on May 2, 1676. Soon after that, her two surviving children were returned. Joseph Rowlandson died in 1691 at the age of forty-seven. It was said that Mary died shortly after her husband’s death but come to find out just nine months after the death of her husband, Mary married Connecticut leader, Capt. Samuel Talcott. There were no more known details of her life except for a court testimony in 1707. Mary White Rowlandson Talcott died at the age of seventy-three on January 5, 1711. Works   Ã‚  Ã‚  Ã‚  Ã‚  The narrative that Rowlandson wrote was originally titled â€Å"The Sovereignty & Goodness of God, Together with the Faithfulness of His Promise Displayed: Being a Narrative of the Captivity and Restauration of Mrs. Mary Rowlandson Commended by her to all that Desire to Know the Lord’s Doings to, and Dealings with Her. Especially to her Dear Children and Relations.† In 1682, the title was dropped and republished the narrative under the title â€Å"Narrative of the Captivity and Restoration of Mrs. Mary Rowlandson† which is best known as today. This book is separated into â€Å"removes.† The first three â€Å"removes† focus on her desperate efforts to care for her dying daughter. The rest of the â€Å"removes† focus on the difficulties she faced while being kidnapped and held captive.

Contemporary Realism Essay -- essays research papers

Adventure stories are one area of genre we find under the heading of contemporary realism. Survival stories are adventures that focus on a person or group of people up against the forces of nature with which they must overcome or become a part. Island of the Blue Dolphins and Defoe's Robinson Crusoe are classic examples of survival novels.. Mystery or detective stories are a form of romance, diversion fiction creating a world which is more exciting, dangerous, and beautiful then we believe our own to be. From the Mixed-Up Files of Mrs. Basil E. Frankweiler and Nancy Drew mysteries fall under this heading. Having a sense of humor helps us to be able to laugh at ourselves and the challenges we face. Most successful relationships have humor at a key ingredient. Humorous adventure with its v...

Electronics and Communication Engineering (Ece) Syllabus Book R07

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY, HYDERABAD B. TECH. ELECTRONICS AND COMMUNICATION ENGINEERING I YEAR COURSE STRUCTURE Code Subject English Mathematics – I Mathematical Methods Applied Physics C Programming and Data Structures Network Analysis Electronic Devices and Circuits Engineering Drawing Computer Programming Lab. IT Workshop Electronic Devices and Circuits Lab English Language Communication Skills Lab. Total T 2+1 3+1 3+1 2+1 3+1 2+1 3+1 25 P/D 3 3 3 3 3 15 C 4 6 6 4 6 4 6 4 4 4 4 4 56JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD. B. TECH. ELECTRONICS AND COMMUNICATION ENGINEERING II Year COURSE STRUCTURE Code Subject Mathematics – III Probability Theory and Stochastic Processes Environmental Studies Signals and Systems Electrical Technology Electronic Circuit Analysis Electronic Circuits Lab. Electrical Technology Lab. II YEAR II Semester Code Subject Pulse and Digital Circuits Control Systems Object Oriented Programming Switching Theory and Logic Design EM Waves and Transmission Lines Analog Communications Analog Communications Lab.Pulse and Digital Circuits Lab. T 4+1* 4+1* 4+1* 4+1* 4+1* 4+1* 30 P 3 3 6 C 4 4 4 4 4 4 2 2 28 T 4+1* 4+1* 4+1* 4+1* 4+1* 4+1* 30 P 3 3 6 C 4 4 4 4 4 4 2 2 28 I Semester JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD. B. TECH. ELECTRONICS AND COMMUNICATION ENGINEERING III Year COURSE STRUCTURE Code Subject Managerial Economics and Financial Analysis Computer Organization Linear IC Applications Digital IC Applications Antennas and Wave Propagation Digital Communications Digital Communications Lab.IC Applications and ECAD Lab. T 4+1* 4+1* 4+1* 4+1* 4+1* 4+1* 30 P 3 3 6 C 4 4 4 4 4 4 2 2 28 II Semester Subject Management Science Telecommunication Switching Systems Digital Signal Processing VLSI Design Microwave Engineering Microprocessors and Interfacing Electronic Computer Aided Design Lab. Advanced English Communication Skills Lab T 4+1* 4+1* 4+1* 4+1* 4+1* 4+1* 30 P 3 3 6 C 4 4 4 4 4 4 2 2 28 I Semester III YEAR CodeJAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD. B. TECH. ELECTRONICS AND COMMUNICATION ENGINEERING IV Year COURSE STRUCTURE Code Subject Computer Networks Electronic Measurements & Instrumentation Cellular and Mobile Communications Radar Systems Elective-I Micro Controllers and Applications Television Engineering Operating Systems Elective-II Digital Image Processing Satellite Communications Data Base Management Systems Microwave and Optical Communications Lab.Digital Signal Processing Lab IV Year COURSE STRUCTURE Code Subject Optical Communications Elective-III Embedded and Real Time Systems Bio-Medical Instrumentation Digital Design Through Verilog Elective-IV Wireless Communications and Networks DSP Processors and Architectures Artificial Neural Networks Industry Oriented Mini Project Seminar Project Work Comprehensive Viva T 4+1* 4+1* P C 4 4 T 4+1* 4+1* 4+1* 4+1* 4+1* P C 4 4 4 4 4 I Semester 4+1* – 4 30 3 3 6 2 2 28 II Semester 4+1* †“ 4 15 – 2 2 10 2 28 Note :All End Examinations (Theory and Practical) are of three hours duration. * – Tutorial T – Theory P – Practical C – Credits D – Drawing I Year B. Tech. ECE JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD T 2+1* ENGLISH P 0 C 4 1. INTRODUCTION : In view of the growing importance of English as a tool for global communication and the consequent emphasis on training students to acquire communicative competence, the syllabus has been designed to develop linguistic and communicative competence of Engineering students.The prescribed books and the exercises are meant to serve broadly as students’ handbooks. In the English classes, the focus should be on the skills of reading, writing, listening and speaking and for this the teachers should use the text prescribed for detailed study. For example, the students should be encouraged to read the texts/selected paragraphs silently. The teachers can ask comprehension questions to stimulate discussion and based on the discussions students can be made to write short paragraphs/essays etc.The text for non-detailed study is for extensive reading/reading for pleasure by the students. Hence, it is suggested that they read it on their own with topics selected for discussion in the class. The time should be utilized for working out the exercises given after each section , as also for supplementing the exercises with authentic materials of a similar kind for example, from newspaper articles, advertisements, promotional material etc.. However, the stress in this syllabus is on skill development and practice of language skills. 2.OBJECTIVES: a. To improve the language proficiency of the students in English with emphasis on LSRW skills. b. To equip the students to study academic subjects with greater facility through the theoretical and practical components of the English syllabus. c. To develop the study skills and communication skills in formal and inform al situations. 3. SYLLABUS : Listening Skills: Objectives 1. To enable students to develop their listening skill so that they may appreciate its role in the LSRW skills approach to language and improve their pronunciation 2.To equip students with necessary training in listening so that can comprehend the speech of people of different backgrounds and regions Students should be given practice in listening to the sounds of the language to be able to recognise them, to distinguish between them to mark stress and recognise and use the right intonation in sentences. †¢ Listening for general content †¢ Listening to fill up information †¢ Intensive listening †¢ Listening for specific information Speaking Skills : Objectives 1. To make students aware of the role of speaking in English and its contribution to their success. 2.To enable students to express themselves fluently and appropriately in social and professional contexts. †¢ Oral practice †¢ Describing obj ects/situations/people †¢ Role play – Individual/Group activities (Using exercises from all the nine units of the prescribed text: Learning English : A Communicative Approach. ) †¢ Just A Minute(JAM) Sessions. Reading Skills: Objectives 1. To develop an awareness in the students about the significance of silent reading and comprehension. 2. To develop the ability of students to guess the meanings of words from context and grasp the overall message of the text, draw inferences etc. Skimming the text †¢ Understanding the gist of an argument †¢ Identifying the topic sentence †¢ Inferring lexical and contextual meaning †¢ Understanding discourse features †¢ Recognizing coherence/sequencing of sentences NOTE : The students will be trained in reading skills using the prescribed text for detailed study. They will be examined in reading and answering questions using ‘unseen’ passages which may be taken from the non-detailed text or othe r authentic texts, such as magazines/newspaper articles. Writing Skills : Objectives 1. To develop an awareness in the students about writing as an exact and formal skill 2.To equip them with the components of different forms of writing, beginning with the lower order ones. †¢ Writing sentences †¢ Use of appropriate vocabulary †¢ Paragraph writing †¢ Coherence and cohesiveness †¢ Narration / description †¢ Note Making †¢ Formal and informal letter writing †¢ Editing a passage 4. TEXTBOOKS PRESCRIBED: In order to improve the proficiency of the student in the acquisition of the four skills mentioned above, the following texts and course content, divided into Eight Units, are prescribed: For Detailed study 1. LEARNING ENGLISH: A Communicative Approach, Hyderabad: Orient Longman, 2006. Six Selected Lessons) For Non-detailed study 2. WINGS OF FIRE: An Autobiography – APJ Abdul Kalam, Abridged version with Exercises, Universities Press (India ) Pvt. Ltd. , 2004. A. STUDY MATERIAL: Unit –I 1. Astronomy from LEARNING ENGLISH: A Communicative Approach, Orient Longman, 2005. 2. Unit –II Chapters 1-4 from Wings of Fire: An Autobiography – APJ Abdul Kalam, an abridged version with Exercises, Universities Press (India) Pvt. Ltd. ,2004 Information Technology from LEARNING ENGLISH: A Communicative Approach, Orient Longman, 2005.Chapters 5-8 from Wings of Fire: An Autobiography – APJ Abdul Kalam, an abridged version with Exercises, Universities Press (India) Pvt. Ltd. ,2004 Humour from LEARNING ENGLISH: A Communicative Approach, Orient Longman, 2005. Chapters 9-12 from Wings of Fire: An Autobiography – APJ Abdul Kalam, an abridged version with Exercises. , Universities Press (India) Pvt. Ltd. ,2004 Environment from LEARNING ENGLISH: A Communicative Approach, Orient Longman, 2005. Chapters 13-16 from Wings of Fire: An Autobiography – APJ Abdul Kalam, an abridged version with Exercises, Univ ersities Press (India) Pvt. Ltd. ,2004 3. 4.Unit –III 5. 6. Unit –IV 7. 8. Unit –V 9. Inspiration from LEARNING ENGLISH: A Communicative Approach, Orient Longman, 2005. 10. Chapters 17-20 from Wings of Fire: An Autobiography – APJ Abdul Kalam, an abridged version with Exercises, Universities Press (India) Pvt. Ltd. ,2004. Unit – VI 11. Human Interest from LEARNING ENGLISH: A Communicative Approach, Orient Longman, 2005. 12. Chapters 21-24 from Wings of Fire: An Autobiography – APJ Abdul Kalam, an abridged version with Exercises, Universities Press (India) Pvt. Ltd. , 2004. * Exercises from the lessons not prescribed shall also be used for classroom tasks.Unit – VII Exercises on Reading and Writing Skills Reading Comprehension Situational dialogues Letter writing Essay writing Unit – VIII Practice Exercises on Remedial Grammar covering Common errors in English, Subject-Verb agreement, Use of Articles and Prepositions, Tense and aspect Vocabulary development covering Synonyms & Antonyms, one-word substitutes, prefixes & suffixes, Idioms & phrases, words often confused. REFERENCES : 1. Strengthen Your English, Bhaskaran & Horsburgh, Oxford University Press 2. 3. 4. 5. 6. 7. 8. 9. 10. Basic Communication Skills for Technology, Andrea J Rutherfoord, Pearson Education Asia.Murphy’s English Grammar with CD, Murphy, Cambridge University Press English Skills for Technical Students by Orient Longman Everyday Dialogues in English by Robert J. Dixson, Prentice-Hall of India Ltd. , 2006. English For Technical Communication, Vol. 1 & 2, by K. R. Lakshmi Narayanan, Sci tech. Publications. A Hand book of English for Engineers & Technologists by Dr. P. Eliah, B. S. Publications. Developing Communication Skills by Krishna Mohan & Meera Benerji (Macmillan) Speaking and Writing for Effective Business Communication, Francis Soundararaj, MacMillan India Ltd. , 2007.The Oxford Guide to Writing and Speaking, John Seely, O xford I Year B. Tech. ECE JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD T 3+1* MATHEMATICS – I P 0 C 6 UNIT – I Differential equations of first order and first degree – exact, linear and Bernoulli. Applications to Newton’s Law of cooling, Law of natural growth and decay, orthogonal trajectories. UNIT – II Non-homogeneous linear differential equations of second and higher order with constant coefficients with RHS term of the type e ax , Sin ax, cos ax, polynomials in x, e ax V(x), xV(x), method of variation of parameters.UNIT – III Rolle’s Theorem – Lagrange’s Mean Value Theorem – Cauchy’s mean value Theorem – Generalized Mean Value theorem (all theorems without proof) Functions of several variables – Functional dependenceJacobian- Maxima and Minima of functions of two variables with constraints and without constraints UNIT – IV Radius, Centre and Circle of Curvature – Evolu tes and Envelopes Curve tracing – Cartesian , polar and Parametric curves. UNIT – V Applications of integration to lengths, volumes and surface areas in Cartesian and polar coordinates multiple integrals – double and triple integrals – change of variables – change of order of integration.UNIT – VI Sequences – series – Convergences and divergence – Ratio test – Comparison test – Integral test – Cauchy’s root test – Raabe’s test – Absolute and conditional convergence UNIT – VII Vector Calculus: Gradient- Divergence- Curl and their related properties of sums- products- Laplacian and second order operators. Vector Integration – Line integral – work done – Potential function – area- surface and volume integrals Vector integral theorems: Green’s theorem-Stoke’s and Gauss’s Divergence Theorem (With out proof). Verification o f Green’s – Stoke’s and Gauss’s Theorems.UNIT – VIII Laplace transform of standard functions – Inverse transform – first shifting Theorem, Transforms of derivatives and integrals – Unit step function – second shifting theorem – Dirac’s delta function – Convolution theorem – Periodic function – Differentiation and integration of transforms-Application of Laplace transforms to ordinary differential equations Partial fractions-Heaviside’s Partial fraction expansion theorem. Text Books: 1. A text Book of Engineering Mathematics, Vol-1 T. K. V. Iyengar, B. Krishna Gandhi and Others, S. Chand & Company. 2.A text Book of Engineering Mathematics, C. Sankaraiah, V. G. S. Book Links. 3. A text Book of Engineering Mathematics, Shahnaz Bathul, Right Publishers. 4. A text Book of Engineering Mathematics, P. Nageshwara Rao, Y. Narasimhulu & N. Prabhakar Rao, Deepthi Publications. References: 1 . A text Book of Engineering Mathematics, B. V. Raman, Tata Mc Graw Hill. 2. Advanced Engineering Mathematics, Irvin Kreyszig, Wiley India Pvt. Ltd. 3. A text Book of Engineering Mathematics, Thamson Book Collection. I Year B. Tech. ECE JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD T 3+1*P 0 C 6 MATHEMATICAL METHODS UNIT – I Matrices and Linear systems of equations: Elementary row transformations-Rank-Echelon form, Normal form – Solution of Linear Systems – Direct Methods- LU Decomposition- LU Decomposition from Gauss Elimination –Solution of Tridiagonal Systems-Solution of Linear Systems UNIT – II Eigen values, eigen vectors – properties – Cayley-Hamilton Theorem – Inverse and powers of a matrix by Cayley-Hamilton theorem – Diagonolization of matrix. Calculation of powers of matrix – Modal and spectral matrices.UNIT – III Real matrices – Symmetric, skew – symmetric, orthogonal, Linear T ransformation – Orthogonal Transformation. Complex matrices: Hermitian, Skew-Hermitian and Unitary – Eigen values and eigen vectors of complex matrices and their properties. Quadratic forms- Reduction of quadratic form to canonical form – Rank – Positive, negative definite – semi definite – index – signature – Sylvester law. UNIT – IV . Solution of Algebraic and Transcendental Equations: Introduction – The Bisection Method – The Method of False Position – The Iteration Method – Newton-Raphson Method.Interpolation: Introduction- Errors in Polynomial Interpolation – Finite differences- Forward DifferencesBackward differences –Central differences – Symbolic relations and separation of symbols-Differences of a polynomial-Newton’s formulae for interpolation – Central difference interpolation Formulae – Gauss Central Difference Formulae –Interpolation with unevenly spaced points-Lagrange’s Interpolation formula. UNIT – V Curve fitting: Fitting a straight line –Second degree curve-exponentional curve-power curve by method of least squares. Numerical Differentiation and Integration– Trapezoidal rule – Simpson’s 1/3 Rule –Simpson’s 3/8 Rule.UNIT – VI Numerical solution of Ordinary Differential equations: Solution by Taylor’s series-Picard’s Method of successive Approximations-Euler’s Method-Runge-Kutta Methods –Predictor-Corrector Methods- AdamsMoulton Method –Milne’s Method. UNIT – VII Fourier Series: Determination of Fourier coefficients – Fourier series – even and odd functions – Fourier series in an arbitrary interval – even and odd periodic continuation – Half-range Fourier sine and cosine expansions. Fourier integral theorem (only statement)– Fourier sine and cosine integral s.Fourier transform – Fourier sine and cosine transforms – properties – inverse transforms – Finite Fourier transforms. UNIT – VIII Formation of partial differential equations by elimination of arbitrary constants and arbitrary functions – solutions of first order linear (Lagrange) equation and nonlinear (standard type) equations. Method of separation of variables. z-transform – inverse z-transform – properties – Damping rule – Shifting rule – Initial and final value theorems. Convolution theorem – Solution of difference equation by z-transforms. Text Books: 1. Mathematical Methods, T. K. V. Iyengar, B. Krishna Gandhi and Others, S.Chand & Company. 2. Mathematical Methods, C. Sankaraiah, V. G. S. Book Links. 3. A text book of Mathematical Methods, V. Ravindranath, A. Vijayalaxmi, Himalaya Publishers. 4. A text book of Mathematical Methods, Shahnaz Bathul, Right Publisshers. References: 1. A text Book of Engineering Mathematics, B. V. Raman, Tata Mc Graw Hill. 2. Advanced Engineering Mathematics, Irvin Kreyszig, Wiley India Pvt. Ltd. 3. Numerical Methods for Scientific and Engineering Computation, M. K. Jain, S. R. K. Iyengar & R. K. Jain, New Age International Publishers. 4. Elementary Numerical Analysis, Aitkinson & Han, Wiely India, 3rd Edition, 2006 I Year B.Tech. ECE UNIT I JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD T 2+1* APPLIED PHYSICS P 0 C 4 BONDING IN SOLIDS : Introduction – Types of bonding in solids – Estimation of cohesive energy – Madelung constant. CRYSTAL STRUCTURES AND X-RAY DIFFRACTION: Introduction -Space lattice – Basis – Unit cell Lattice parameter – Bravais lattices – Crystal systems – Structure and packing fractions of Simple cubic Body centered cubic – Face centered cubic crystals – Directions and planes in crystals – Miller indices Separation between successive [h k l] planes – Diffraction of X-rays by crystal planes – Bragg’s law – Laue method – Powder method.UNIT II PRINCIPLES OF QUANTUM MECHANICS: Waves and particles – Planck’s quantum theory – de Broglie hypothesis – Matter waves – Davisson and Germer experiment – G. P. Thomson experiment – Heisenberg uncertainty principle – Schrodinger’s time independent wave equation – Physical significance of the wave function – Particle in one dimensional potential box. UNIT III ELECTRON THEORY OF METALS: Classical free electron theory – Mean free path – Relaxation time and drift velocity – Quantum free electron theory – Fermi-Dirac distribution (analytical) and its dependence on temparature – Fermi energy – Electron scattering and resistance.BAND THEORY OF SOLIDS: Bloch theorem – Kronig-Penney model (qualitative treatment) – Origin of ener gy band formation in solids – Classification of materials into conductors, semi conductors & insulators Concept of effective mass of an electron. UNIT IV DIELECTRIC PROPERTIES: Introduction – Dielectric constant – Electronic, ionic and orientational polarizations – Internal fields in solids – Clausius – Mossotti equation – Dielectrics in alternating fields – Frequency dependence of the polarizability – Ferro and Piezo electricity.MAGNETIC PROPERTIES : Permeability – Magnetization – Origin of magnetic moment – Classification of magnetic materials – Dia, para and ferro magnetism – Hysteresis curve – Soft and hard magnetic materials. UNIT V SEMICONDUCTORS : Introduction – Intrinsic semiconductor and carrier concentration – Equation for conductivity – Extrinsic semiconductor and carrier concentration – Drift and diffusion – Einstein’s equatio n Hall effect – Direct & indirect band gap semiconductors.SUPERCONDUCTIVITY: General properties – Meissner effect – Penetration depth – Type I and Type II superconductors – Flux quantization – DC and AC Josephson effect –BCS Theory – Applications of superconductors. UNIT VI LASERS: Introduction – Characteristics of Lasers – Spontaneous and stimulated emission of radiation Einstein’s coefficients – Population inversion – Ruby laser – Helium-Neon Laser – CO2 laser -Semiconductor Laser – Applications of lasers.UNIT VII FIBER OPTICS AND HOLOGRAPHY: Introduction – Principle of optical fiber – Acceptance angle and acceptance cone – Numerical aperture – Types of optical fibers and refractive index profiles – Attenuation in optical fibers – Application of optical fibers – Basic principles of holography – Construction and reco nstruction of image on hologram – Applications of holography. UNIT VIII SCIENCE & TECHNOLOGY OF NANOMATERIALS: Introduction to Nano materials – Basic principles of Nanoscience & Technology – Fabrication of nano materials – Physical & chemical properties of nanomaterials – Carbon nanotubes – Applications of nanotechnology.TEXTBOOKS: 1. Applied Physics 2nd edition by Dr. P. Appala Naidu & Dr. M. Chandra Shekar, V. G. S. Book links. 2. Introduction to Solid State Physics by C. Kittel ; Wiley Eastern Ltd. 3. Nanotechnology by Mark Ratner and Daniel Ratner; Pearson Education. REFERENCES: 1. Materials Science and Engineering by V. Raghavan; Prentice-Hall India. 2. Materials Science by M. Arumugam; Anuradha Agencies. 3. Solid State Physics by N. W. Ashcroft & N. David Merwin; Thomson Learning. 4.Materials Science by M. S. Vijaya & G. Rangarajan; Tata McGraw Hill. 5. Solid State Physics by P. K. Palanisamy; Scitech Publications (India) Pvt. Ltd. 6. Nano Materials by A. K. Bandyopadhyay, New Age International Publishers. 7. Applied Physics by P. K. Mittal; I. K. International. 8. Applied Physics by K. Vijay Kumar & T. Sreekanth; S. Chand & Company Ltd. I Year B. Tech. ECE JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD T 3+1* C PROGRAMMING AND DATA STRUCTURES P 0 C 6UNIT – I Algorithm / pseudo code, flowchart, program development steps, structure of C program, A Simple C program, identifiers, basic data types and sizes, Constants, variables, arithmetic, relational and logical operators, increment and decrement operators, conditional operator, bit-wise operators, assignment operators, expressions, type conversions, conditional expressions, precedence and order of evaluation. Input-output statements, statements and blocks, if and switch statements, loops- while, do-while and for statements, break, continue, goto and labels, programming examples.UNIT – II Designing structured programs, Functions, basics, paramete r passing, storage classes- extern, auto, register, static, scope rules, block structure, user defined functions, standard library functions, recursive functions, header files, C preprocessor, example c programs. UNIT – III Arrays- concepts, declaration, definition, accessing elements, storing elements, arrays and functions, twodimensional and multi-dimensional arrays, applications of arrays. pointers- concepts, initialization of pointer ariables, pointers and function arguments, address arithmetic, Character pointers and functions, pointers to pointers, pointers and multidimensional arrays, dynamic memory managements functions, command line arguments, c program examples. UNIT – IV Derived types- structures- declaration, definition and initialization of structures, accessing structures, nested structures, arrays of structures, structures and functions, pointers to structures, self referential structures, unions, typedef, bitfields, C program examples.UNIT – V In put and output – concept of a file, text files and binary files, streams, standard I/o, Formatted I/o, file I/o operations, error handling, C program examples. UNIT – VI Searching – Linear and binary search methods, sorting – Bubble sort, selection sort, Insertion sort, Quick sort, merge sort. UNIT – VII Introduction to data structures, singly linked lists, doubly linked lists, circular list, representing stacks and queues in C using arrays and linked lists, infix to post fix conversion, postfix expression evaluation.UNIT – VIII Trees- Binary tress, terminology, representation, traversals, graphs- terminology, representation, graph traversals (dfs & bfs) TEXT BOOKS : 1. Computer science, A structured programming approach using C, B. A. Forouzan and R. F. Gilberg, Third edition, Thomson. 2. DataStructures Using C – A. S. Tanenbaum, Y. Langsam, and M. J. Augenstein, PHI/Pearson education. REFERENCES : 1. C& Data structures – P. P admanabham, B. S. Publications. 2. The C Programming Language, B. W. Kernighan, Dennis M. Ritchie, PHI/Pearson Education 3. C Programming with problem solving, J. A. Jones & K. Harrow, dreamtech Press 4.Programming in C – Stephen G. Kochan, III Edition, Pearson Eductaion. 5. Data Structures and Program Design in C, R. Kruse, C. L. Tondo, BP Leung, Shashi M, Second Edition, Pearson Education. I Year B. Tech. ECE JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY, HYDERABAD T 2+1* NETWORK ANALYSIS P 0 C 4 UNIT – I Introduction to Electrical Circuits Circuit Concept – R-L-C parameters – Voltage and Current sources – Independent and dependent sourcesSource transformation – Voltage – Current relationship for passive elements – Kirchoff’s laws – network reduction techniques – series, parallel, series parallel, star-to-delta or delta-to-star transformation.UNIT – II A. C Circuits – I R. M. S and Average value s and form factor for different periodic wave forms, Steady state analysis of R, L and C (in series, parallel and series parallel combinations) with sinusoidal excitation – Concept of self and mutual inductances – co-efficient of coupling series circuit analysis with mutual inductance. UNIT – III A. C Circuits – II Resonance – series, parallel circuits, concept of band width and Q factor. Three phase circuits: Phase sequence – Star and delta connection – Relation between line and phase voltages and currents in balanced systems – Calculations of active and reactive power.UNIT – IV Network topology Definitions – Graph – Tree, Basic cutset and Basic Tieset matrices for planar networks – Loop and Nodal methods of analysis of Networks with independent and dependent voltage and current sources – Duality & Dual networks. UNIT – V Network Theorems Tellegens, Superposition, Reciprocity, Thevinin ’s, Norton’s, Max Power Transfer theorem. Milliman’s Theorem – Statement and proofs problem solving using dependent and independent sources for d. c and a. c excitation.UNIT – VI Two-port networks Z,Y, ABCD, h-parameters – Conversion of one parameter to another parameter – condition for reciprocity and symmetry – 2 port network connections in series, parallel and cascaded – problem solving. UNIT – VII Transient Analysis Transient response of R-L, R-C, R-L-C circuits (Series combinations only) for d. c. and sinusoidal excitations – Initial conditions – Solution using differential equation approach and Laplace transform methods of solutions. UNIT – VIII Filters L. P, H. P, B. P, B. E, Prototype filters design – M-derived filters of L.P. and H. P. – Composite filter design of L. P. and H. P design of various symmetrical attenuators. TEXT BOOKS : 1. Network Analysis – ME Van V alkenburg, Prentice Hall of India, 3rd Edition, 2000. 2. Networks, Lines and Fields – JD Ryder, PHI, 2nd Edition, 1999. REFERENCES : 1. Engineering Circuit Analysis – William Hayt and Jack E Kemmerly, McGraw Hill, 5th Edition, 1993. 2. Network Analysis – N. C. Jagan and C. Lakshminarayana, B. S. Publications, 2006. 3. Electric Circuits – J. Edminister and M. Nahvi – Schaum’s Outlines, TMH, 1999. . Electrical circuits by A. Chakarborthy, Dhanpath Rai & Co. , I Year B. Tech. ECE JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD T 3+1* ELECTRONIC DEVICES AND CIRCUITS P 0 C 6 UNIT-I ELECTRON DYNAMICS AND CRO: Motion of charged particles in electric and magnetic fields. Simple problems involving electric and magnetic fields only. Electrostatic and magnetic focusing. Principles of CRT, deflection sensitivity (Electrostatic and magnetic deflection), Parallel Electric and Magnetic fields, Perpendicular Electric and Magnetic fields.UNIT- II JUNCTIO N DIODE CHARACTERISTICS : Review of semi conductor Physics – n and p –type semi conductors, Mass Action Law, Continuity Equation, Hall Effect, Fermi level in intrinsic and extrinsic semiconductors, Open-circuited p-n junction, The p-n junction Energy band diagram of PN diode, PN diode as as a rectifier (forward bias and reverse bias), The current components in p-n diode, Law of junction, Diode equation, Volt-ampere characteristics of p-n diode, Temperature dependence of VI characteristic, Transition and Diffusion capacitances, Step graded junction, Breakdown Mechanisms in Semi Conductor (Avalanche and Zener breakdown) Diodes, Zener diode characteristics, Characteristics of Tunnel Diode with the help of energy band diagrams, Varactar Diode, LED, LCD. And photo diode UNIT- III RECTIFIERS, FILTERS AND REGULATORS : Half wave rectifier, ripple factor, full wave rectifier, Harmonic components in a rectifier circuit, Inductor filter, Capacitor filter, L- ? section filter, ? à ¢â‚¬â€œ section filter, Multiple Lsection and Multiple ? section filter, and comparison of various filter circuits? n terms of ripple factors, Simple circuit of a regulator using zener diode, Series and Shunt voltage regulators UNIT- IV TRANSISTOR and FET CHARACTERISTICS : Junction transistor, Transistor current components, Transistor as an amplifier, Transistor construction, Detailed study of currents in a transistor, Transistor alpha, Input and Output characteristics of transistor in Common Base, Common Emitter, and Common collector configurations, Relation between Alpha and Beta, typical transistor junction voltage values, JFET characteristics (Qualitative and Quantitative discussion), Small signal model of JFET, MOSFET characterisitics (Enhancement and depletion mode), Symbols of MOSFET, Comparison of Transistors, Introduction to SCR and UJT.UNIT-V BIASING AND STABILISATION : BJT biasing, DC equivalent model, criteria for fixing operating point, Fixed bias, Collector to base bia s, Self bias techniques for stabilization, Stabilization factors, (S, S ‘, S'’), Compensation techniques, (Compensation against variation in VBE, Ico,) Thermal run away, Thermal stability, UNIT- VI AMPLIFIERS : Small signal low frequency transistor amplifier circuits: h-parameter representation of a transistor, Analysis of single stage transistor amplifier using h-parameters: voltage gain, current gain, Input impedance and Output impedance. Comparison of transistor configurations in terms of AI , Ri , Av , Ro, UNIT- VII FEEDBACK AMPLIFIERS : Concept of feedback, Classification of feedback amplifiers, General characteristics of negative feedback amplifiers, Effect of Feedback on input and output characteristics, Voltage series, voltage shunt, current series, and current shunt feedback amplifiers with discrete components and their analysis UNIT-VIII OSCILLATORS : Condition for oscillations.RC-phase shift oscillators with Transistor and FET, Hartley and Colpitts oscillator s, Wein bridge oscillator, Crystal oscillators, Frequency and amplitude stability of oscillators, TEXT BOOKS : 1. Electronic Devices and Circuits – J. Millman, C. C. Halkias, and Satyabratha Jit Tata McGraw Hill, 2nd Ed. , 2007. 2. Electronic Devices and Circuits – R. L. Boylestad and Louis Nashelsky, Pearson/Prentice Hall,9th Edition,2006. REFERENCES : 1. Electronic Devices and Circuits – T. F. Bogart Jr. , J. S. Beasley and G. Rico, Pearson Education, 6th edition, 2004. 2. Principles of Electronic Circuits – S. G. Burns and P. R. Bond, Galgotia Publications, 2nd Edn.. , 1998. 3. Microelectronics – Millman and Grabel, Tata McGraw Hill, 1988. 4.Electronic Devices and Circuits – Dr. K. Lal Kishore, B. S. Publications, 2nd Edition, 2005. 5. Electronic Devices and Circuits- Prof GS N Raju I K International Publishing House Pvt . Ltd 2006 I Year B. Tech. ECE JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD T 0 ENGINEERING DRAWING P 3 C 4 UNIT – I Introduction to engineering graphics – construction of ellipse, parabola and hyperbola – cylindrical curves. UNIT – II Orthographic projections of points, lines and planes – axis inclined to one planes and inclined to both the planes. UNIT – III Orthographic projections of solids : Cylinder, cone, prism, pyramid and sphere positions and axis inclined to both the planes.UNIT – IV Isomeric projections of lines, planes and simple solids UNIT – V Conversion of orthographic views into isometric views and vice-versa. TEXT BOOKS : 1. Engineering drawings By N. D. Bhatt 2 Engineering graphics By K. L. Narayana & P. Kannayya REFERENCES:1. Engineering drawing and graphics: Venugopal/ New age 2. Engineering drawing : Johle / TMH I Year B. Tech. ECE JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD T 0 COMPUTER PROGRAMMING LAB P 3 C 4 Objectives: †¢ To make the student learn a programming language. †¢ To teach the student to write programs in C solve the problems †¢ To Introduce the student to simple linear and non linear data structures such as lists, stacks, queues, trees and graphs.Recommended Systems/Software Requirements: †¢ †¢ Intel based desktop PC ANSI C Compiler with Supporting Editors Week l. a) Write a C program to find the sum of individual digits of a positive integer. b) A Fibonacci Sequence is defined as follows: the first and second terms in the sequence are 0 and 1. Subsequent terms are found by adding the preceding two terms in the sequence. Write a C program to generate the first n terms of the sequence. c) Write a C program to generate all the prime numbers between 1 and n, where n is a value supplied by the user. Week 2. a) Write a C program to calculate the following Sum: Sum=1-x2/2! +x4/4! -x6/6! +x8/8! -x10/10! b) Write a C program toe find the roots of a quadratic equation.Week 3 a) Write C programs that use both recursive and non-recursive functions i) To find the factorial of a given integer. ii) To find the GCD (greatest common divisor) of two given integers. iii) To solve Towers of Hanoi problem. Week 4 a) The total distance travelled by vehicle in ‘t’ seconds is given by distance = ut+1/2at2 where ‘u’ and ‘a’ are the initial velocity (m/sec. ) and acceleration (m/sec2). Write C program to find the distance travelled at regular intervals of time given the values of ‘u’ and ‘a’. The program should provide the flexibility to the user to select his own time intervals and repeat the calculations for different values of ‘u’ and ‘a’. ) Write a C program, which takes two integer operands and one operator form the user, performs the operation and then prints the result. (Consider the operators +,-,*, /, % and use Switch Statement) Week 5a) Write a C program to find both the larges and smallest number in a list of integers. b) Write a C program that uses functions to perform the following: i) Addition of Two Matrices ii) Multiplication of Two Matrices Week 6 a) Write a C program that uses functions to perform the following operations: i) To insert a sub-string in to given main string from a given position. ii) To delete n Characters from a given position in a given string. ) Write a C program to determine if the given string is a palindrome or not Week 7 a) Write a C program that displays the position or index in the string S where the string T begins, or – 1 if S doesn’t contain T. b) Write a C program to count the lines, words and characters in a given text. Week 8 a) Write a C program to generate Pascal’s triangle. b) Write a C program to construct a pyramid of numbers. Week 9 Write a C program to read in two numbers, x and n, and then compute the sum of this geometric progression: 1+x+x2+x3+†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. +xn For example: if n is 3 and x is 5, then the program computes 1+5+25+125. Print x, n, the sum Perform error checking. For example, the formula does not make sense for negative exponents – if n is less than 0. Have your program print an error message if n