The Impact Of How Organisational Structure

The Impact Of How Organisational Structure The organisational structure has a great influence on the people working for the organisation. The way the employees are organized and dealt with, has a noticeable influence on each employee of the organisation. If the organisation has a strong leadership, it helps other people working for it to get motivated and to be influenced by the works of leader and they eventually get boosted. This leads to the betterment of organisation and promotes more people to work for the organisation. Leadership has a direct influence on the organization, with the leadership style the organization can be moulded in the direction which is best suited for it. The surveys and researches done so far have proved that the attitude of an employee to the organization is dependent on the structure of organization. If the individual is happy with his job and show positive attitude towards the job the organization is more likely to be get benefited from it, if the employee has a negative impact then preferably th e organization gets suffer (CITEHR 2005). The organization consists of people with different nature and aptitude. Each person has its own skills and knowledge, so he is capable of handling stuff in his own way. The organization impacts the person in a way that he has to manage himself according to the needs of the organization. The person has to mould his skills to suit the requirements. Many factors are included which strengthens or weakens the ability of people working in an organization. The main factors included are adaptability; this is that how much a person can get adapted to the working environment he is going through. Then comes the social values; this explains the values which are to be maintained in order to continue the friendly employee to employer and employee to employee relation respectively (SACHING 2009). Through this the risk of conflicts can be minimised. Analyse how Organisational culture plays a vital role in employees efficiency and effectiveness. Efficiency is the time taken to do some particular task. The efficiency is when you complete your task in the minimum time. Whereas effectiveness is the height of results achieved from tasks. This is actually the actions of employees which brings about the results and helps the organization getting effective results (CHRON 2012). The organization has a great influence on both the efficiency and effectiveness of the employee. The culture of an organization particularly helps in constructing an efficient employee and it can harm the efficiency of an employee as well. So basically it has a great influence. The organizations with proper planned structures and stabled culture are more likely to bring about a positive change in their employees. If the organization has a setup which includes proper trainings, sit-ups with the manager and discussions about the relevant matter, then no doubt the organization is going to bring about efficient workers. For example the company has got and Entrepreneur resource planning ERP system installed in place, this helps employees getting in touch with each other and they can access each other directly wherever they are eventually saving time and making their work efficient. Similarly if the organization wants the best result it needs to have an effective planning of actions need to be performed in order to achieve those results. The factors that can improve the effectiveness of the employee are through having a proper individuals performance review over a specific period of time. This will help the organization figuring out the strengths and weaknesses of the employees, which should be recorded and monitored on preceding tasks. The other way to improve effectiveness is through organizing tests and tasks for employees, the results will clearly show the level of effectiveness the organization can gain from that employee that can be changed later with training in the field where employees lack, if things like these are in place then organizational culture is really improving the employee skills and will eventually get benefited. So this shows that the organization culture has indeed a great influence on the efficiency and the effectiveness of the employees working for it (CHRON 2012). Understand approaches to managing the differences between individuals that impact on their performance at work Employees behaviour at work is highly influenced by personal differences. Explain. Employees in an organization work as a team and bring about changes to the organizations. Every employee has its special character and the behaviour it possesses. Some lacks in some capabilities and others have access of some capabilities, so they make up a good team with difference in their aptitude with which they approach the tasks. The personal differences help each other in getting motivated and bring in employees the power to compete and excel in their fields. It does have a negative influence as well sometimes that employees can take one with abilities as their rival rather than following him they can just get to the worse of developing personal grudges against him. Organizations have people from different sectors and these bring about the people with different life styles and different working styles as well. To counter these differences employees work in a way so that they can manage with each and every person in the working area. The ones that are unable to manage starts getting irritated each other and may develop hatred as well. But mostly organization trained the people with fewer abilities to follow the ones with abilities to get the most out of them. This is because companies want to have a growing structure rather than destructive approach. Employees may sometimes come from different ethical backgrounds that practices things which are of bad influence to the other employees. This brings about personal rivalry in the work place. Then sometime people with different ideas trigger each other against them if the seniors listen more to one employees ideas rather than listening to all equally. So this difference in treatment can also influence the employees. Some people are in habitual to change while some are not, if the organization brings about some changes to the way it is working this is seen to be an act of decreasing the employees ability to coup up with the change as he may not like changes to the way he works. What methods management would require tackling the issues related to personal behaviour of employees at work? Support your answer with relevant organisational citation. The personal behaviour of the employees can be tackled with the following ways. The organizations should carry out the audits and equality test and check for the results through surveys that how the employees respond to each the question they have asked. Also try giving flexible hours of work so they can relax and can get fresh start when they want. Implement a strategy which stops the people from getting to personal or give them only right to talk about work issues and not of the personal stuff when they are in the work place. Companies such as McDonalds and also others such as HSBC bank and all have their own specific terms and conditions. In fact every organization has these terms which they ask from their employees to agree to it before signing for the job. This ensures that the personal rivalries and behaviour that is ignorant should not be used in the premises. To tackle such conditions the organizations should train managers and staff so they can handle the situation without creating any more stress. People sometimes makes mistake and manager should be there to tackle that as well as it is the responsibility of the manager to see to it that all the processes are in place and are running fine. The organizations should try things like friendly gathering or socializing team members so that they get to familiarize each other in a better way and can understand personal differences of each other. This method can bring the work force together and can make them realize the importance of working in a team with enthusiasm and respect. The respect factor is most important as it allows the understanding of both the position of one another in the organization as well as it is better to know on the human front as well. So these are the methods to tackle the people behaviour in work place. Understand the organisational factors that impact on people performance What is leadership? How many types of leaderships are there; and how these styles effect on individuals and teams work performance? Leadership is basically managing a group of individuals to accomplish a particular task. Leadership can be of basic school level for making simple science projects and it can be of government level for running a developed state. So all group tasks involves leadership but of different types. The recent leadership studies and theories give description of the leaders through their traits. This also includes use of power to achieve an objective. In this description the leaders are figured out as autocratic, bureaucratic, democratic and charismatic (ALA 2010). Autocratic: Autocratic is the kind of leadership which involves one man taking decision for the entire group. These decisions are kept to the leader only and the other team members only get orders by the leader to do what they are assigned to do. The main decisions are all centralized and only leader has the authority to govern the team as he wants. This is taken as one of the good leadership style because one person has to make every decision which is efficient and it provides motivation to the person as well (WIKIPEDIA 2012). Bureaucratic: Bureaucratic is almost of the same kind like autocratic but it relies mostly on making policies and bringing out objectives and strategies as described in the policy that has been made. These leaders work as dictated in the policy, which has all points mentioned and written properly. So its a direct message to the other members that they need to follow what has been told them and they cannot make any changes to it. This type of leadership sometimes demotivates the people in the group as if some point is harsh or strong which members resist following blindly (ALA 2010). Democratic: Democratic is in which all members get chance to put forward their decisions. It is not only dependent on the leaders decision but the leader asks the members about the issue and they suggest solutions which are then dealt with to get the best possible results. This democratic leadership is also referred as shared leadership which is because of the distributed decision making power rather than centralized decision making power. So this type of leadership motivates team workers as their suggestions are considered as well (WIKIPEDIA 2012). Charismatic: This is considered to be the best and the successful leadership. This brings on the creativity and allows bringing new and innovative ideas in practice. These types of leaders have long sightedness and a vision which let them govern the group with enthusiasm and motivation. This leadership is based on the personality of the leader and one compete another to come in front, so this brings on the chances for the most efficient person to come as a leader of the other hence bringing strength in the organization. The members get influenced and bring about positive results in the organization (ALA 2010). These are the given ways of leadership and everyone has its own influence on the members and the performance of the team is affected differently in all of these types as mentioned above in the respective leadership style. Explain the benefits of flexible working practices to individuals and organisations. Flexible working practices have so many benefits to both the individuals and the organizations. Through flexible working the individuals get convenience, as they can work at the time which is most suitable to them. The flexible working allows people to work in different places together, as you can give time to other activities as well. Organizations on the other hand also get benefits from these flexible working practices as they can ask for the staff at the time when they require the most work. Also this allows reducing costs in form of wages of individuals and also reduces the wastage of time people will have in organization when they have no work. Most organizations prefer people who work part times as this helps them getting fresh labour after few working hours and more individuals can get employment through this. The budget also goes down from this technique. Flexible working also brings about convenience in a way that people can work from their homes and can still be the part of the organization. The terms which come under flexible working practices mainly are job-sharing, flexi-time, career breaks, term time working and compressed hours. These all terms are of benefits to organizations and individuals both, individuals can make use of their time properly and organizations can reduce their budget from these practices (FRESH 2009). Flex time is a term used to define the time which is fixed for people of a state to do their job. Like for many countries it is 9 am to 5 pm at which the most of the people go to work and rest of the time they can utilize in whatever activity they like, which can be getting entertained with family or working for some other organization as a part time to get more earning. These all are considered the practices which can be classified under the flexible working practices. Using motivational theories assess how the working environment impacts on people performance. There are so many motivational theories, which assess the working environment on people performance. These include: Instinct Theory of Motivation: This theory suggests that people in an organization is trained to behave in certain special ways which are required for the organization. This theory is based on the fact that people already possess some qualities which are evolutionary and those are needed to be polished and changed in a way to suit ones own requirements. Incentive Theory of Motivation: The theory suggests that people are given motivation by letting them know that they will be rewarded for doing the good work. The impact this have on people is in a way that the for the reward the people try working at their best and in this way organizations get best results out of their employees. Drive Theory of Motivation: This theory is about the motivation of people in a way that people are motivated to do some particular actions which helps reducing tensions that are the reason of some unfulfilled needs. This theory is basically relying on biological component, like hunger and thirst. So this motivation is all about peoples psychological needs. Arousal Theory of Motivation: This theory shows that the people motivates by certain actions which brings in them a certain level of arousal that they can manage by increasing or decreasing as well. The organization can bring in its employees an arousal that motivates them to work at their best. Humanistic Theory of Motivation: This theory suggests that the people already have in them strong cognitive abilities to do different actions. This describes about people getting motivated to perform actions which fulfil their needs first the basics ones and then the other important needs. Basic needs as hunger thirst and all and other needs of living well in the world so they gets motivated to do work. (PSYCHOLOGY 2012) (WIKIPEDIA 2012) Organisational ethical practices highly influence employees motivation level. Make an assessment with relevant application on McDonalds. Organizational ethical practices do influence the employees motivational level. McDonalds have some basic code of conducts which the employees need to follow in order to maintain a good and healthy environment in the work place. The employees responsibilities involve treating everyone equally at the work place. Managers and supervisors have their own place so treat them with respect and provide them with whatever service they ask for. This ethical practice promotes respect as well as the ability to produce efficient results. Also in McDonalds the employee is not allowed to harass the other employee, it is the responsibility of everyone to make sure that the environment remains calm and friendly. No one should abuse one another and no one is eligible to say about other persons appearance or abuse other in anyway. The employees are considered to be the ambassadors of the company and they are expected to work and behave as such to make sure the organization is getting benefitted from this. These practices and responsibilities allow the employees to get motivated and work in a friendly and well managed way. So that no one feels offensive and degraded from each other. Everyone is placed at the same level and receives equal importance this ensures that the people working in the organization gets what their right is and no one will be treated badly. During training every employee has given special instructions, so they are told not to use any of companys assets for personal use. Also the computers should not be used for personal reasons. The employee has got the responsibility not to harm the company reputation in any case so he is eligible to consider the organization as its own. This ethics of McDonalds help the business grow and produce quality service with the motivation of employees that they give (EHOW 2012). Evaluate how organisations use their corporate social responsibility agenda to motivate employees. Corporate social responsibilities, CSR is a policy with which organization looks towards its bindings with the law, ethical standards and different international norms. It is a process to bring about encouragement in a positive way to the company through the practices that defines the basics of the company. This policy helps the employees get motivated and work accordingly to bring about the positive change. CSR helps identifying the company aim and mission and helps also in providing their customers with good experience. This policy contains all the possible and feasible structured points to enhance business out of scope and can bring about the best results. This agenda signifies the treatment of the company with employees, consumers and stakeholders so in a way it helps in the dealing with the different links attached to a company. The benefit it has on the company is very much impressive and attracts the employees with providing them motivation of working hard and up to some noticeable standards. CSR has different approaches and they are all for the organization to provide good services. One approach is incorporating CSR directly in the business strategy. This is all about fair trading and this gives company an edge. Another approach is the increase in corporate responsibilities. This brings about CSV, which is creating shared value, this model illustrated that the corporate wellbeing and social welfare depends on each other. Companies make sure to make a policy which motivates employees and enhance business structure as well. This is how they can organize a strategy that helps them working on the defined pattern. Employees motivation are most important as this is the only possible way of getting profitable business if the employee will not be satisfied then he will not be able to work up to the mark to produce sufficient results (WIKIPEDIA 2012). Understand methods for developing human resources Apply Maslows theory of motivation to develop people in any organisation (or organisation of your choice). Maslows theory of motivation suggests that people gets motivated according to their needs. Maslow divided the needs of people in pyramidal structure starting from the basic needs which makes the base of the pyramid. He suggested that basic need of a person such as food, water, sleep, and homeostasis are the ones which should be satisfied to make him motivate to work for his satisfaction and so on to fulfil other needs. HSBC is a bank which has a strategy of motivating its employee with the rewards. The first thing that comes up is the basic needs of the employee which is fulfils through the wages they get and can live, eat and sleep well. Others can be achieved as the employees shows interest in the organization and motivated him to get the best possible work which brings about the promotions and all. The Maslows theory divides the structure on 5 parts, which are physiological, safety, love/belongings, Esteem, and self-actualization. These are the stages through which a person develops motivation and work hard. Human resources are the main thing which companies need to fulfil; this is so with the HSBC they look towards their employees as well as their clients. If they satisfies the employees this in turn results in the satisfaction of the employees. Give people their basic needs, safety of life and way to live a friendly life in a healthy environment and this will help them get motivated to do their work with interest and satisfaction. If these d-needs as Maslow called it the deficiency needs will not be fulfilled the person cannot be able to work for the organization and will change it by getting negative influence from it. Human brain works in a way that it can relatively generates the all or multiple level of pyramid hierarchy at the same time. So this can motivate to the highest level when the needs be fulfilled at the same time (WIKIPEDIA 2012). Explain the different uses of coaching and mentoring in organisations. Coaching and mentoring is a technique used to make both the clients and the people involved make use of their full potential. Coaching is where a person trains the other to make them work best to its potential. The coaching can bring about the abilities which a person lacks. Whereas mentoring is also considered to be of the same kind that is guiding a junior to work in your position or to get him the skills that can make him work ahead. In an organization these techniques are used in many ways such as by questioning the client you can bring about the desired structure of the product he is looking for and you can then identify solutions from approaching the query. Also organizations apply techniques which included one to one training. This helps getting face to face understanding of each other. This also encourages people to practice in the field of competence where they feel reluctant and then come up with better performance, this can be achieved by the practice and only practice makes a man perfect. Coaching and mentoring provides employees skills where they lack and help them make their deficiencies into their strengths. With coaching one can achieve the goal which he is capable of achieving but is lacking behind due to some minor irresponsibility. These techniques help covering up those gaps and organization gets benefits with the employees they train for specific purposes. One thing which needs to be kept in mind is that the individual should achieve it in a positive way and develop skills rather than getting dependent on the coach or the mentor. If this will happen the individual will get a negative influence and that will be a disadvantage to the organization. These are the uses which an organization can have from techniques like this (WALES 2012). By investing large amount of money in employees training and development programmes, organisations strategically meet corporate objectives. Analyse comparative benefits (individual and organisational) of TD programmes within organisations. These training and development programmes are very much important to the organization betterment and success. The organization needs to spend money in these programmes in order to achieve corporative benefits. The outcome indeed will be greater than the spending. As if they will spend on training staff the trained staff will yield out better performance which is the basic requirement of the organization. If an organization does not spend on the training and development of the company they definitely cannot make progress and this will stop them from going forward in the competitive world. The large organizations such as banks have their staffed trained on regular basis so that to avoid any of the lacking which the employees may possess. In this way spending funds on training can make them get high benefits over the end, which can be clearly visible in the revenue that generates. The benefits which the organization gets are in many different forms. These can be either in the form of good client to employee relationship which helps encouraging more clients to get involved in the service that are offered by the company. Also they can get benefits from the other competitors in having trained staff which knows everything and is up to date with the latest development and technology. The TD programme makes the basis of the organization growth. Funding this is the major spending of many companies. As to gain something you need to spend something and this is from where they can gain the ultimate high performance. Without training the organization cannot make better decisions. The benefits also includes advanced used of ERP systems, trained personnel to operate it, high productivity, time can be saved as results and procedures will be more efficient. Advanced gadgets can be used rather than old traditional ways. For example in banks instead of queuing up and wait for your turn you can go and deposit amount directly in the pay-in machine, which saves time. The employee gets confidence through these trainings and feels more confidence when they talk to the customers and the other fellow members of the organization. People might take it as a difficult task and a responsibility other than their job to get this training and hesitates to attend and get the training, but they can be made reluctant by offering extra incentives so that they can come and get the training without any reluctance and hesitance. Managers should get the special training which is different than of the other employees. All staff members need to be trained at specific levels and then they should be given a task to see whether they can fulfil it. These benefits are long termed benefits as the company not only makes profit at the front face to face communication but the technology they are learning can bring them so much to know for the future use as well. Companies can enhance and expand their businesses out of the countries and can multiply with the advanced and developed procedure they have to follow. These are the benefits which they can avail from TD, so it is good to spend on such process. Be able to review how people are managed within organisations People management strategies. The strategy which involves management of people in an organization is known as people management strategy. this strategy enables an organization to work for better results by managing people according to their skills and requirements. The company has to look to this that the individual which is chosen for a job is best suitable for that place if not he should be given other responsibilities. In this way the company allows to get the room for making progress. These strategies need to be in placed as to avoid any circumstances of situation which will arise due to mismanagement of people or human resources. So people management strategies must be in place within developed organizations. Impact on people of management strategies used. The individuals do take impact from these strategies. These impacts can be identified such as if the individual is placed in the position which is best suited for him he definitely would work best to his aptitude as that position is best suited for him. His skills will replenish more in that place and he will eventually get the best outcome for the organization, which at the end going to make profit out of it. Also management strategies help people remain under influence of a leadership as the employee knows that he has to follow these specific procedures which is defined by the higher management so all the points and duties are made clear to the employees. In this way all the work gets handled perfectly without any hap hazards. Sometimes people get a negative impact as well and think that they have the potential of working in a higher place and they have been given a wrong position to work at in such a situation they get demotivated towards their work and sometime can produce losses to the organizations as well. In these kinds of scenarios management needs to handle them with the tests on the basis where everyone is given equal rights and whoever succeeds will get the position and will be able to work at it. Through these strategies people feels a sense of responsibilities on their shoulders and they think of themselves as the stakeholders and work like as they are working for themselves and are making profit for their own good not for the company. This thinking should be in the employee mind so that the potential they have can be bring out and the organizations can make it work in the best possible way. These can be the impacts which people mostly gain from the management strategies when it gets implemented on them. Recommend strategies to support high levels of performance. Implementation of right strategy helps an organization from getting out of financial crises or any kind of crises they are facing. The strategies which support high performance includes two way communications, this is the communication between the employee and the manager or the CEO. If the communication gap will be low and the meetings or lectures will be done on regular basis this will help the employee get to know the strategy of the companys stakeholders and through this they can put their potential to work in a better way. The other strategy could be strengthening employs engagement to work; this can be achieved by giving training in a field where he lacks and by also making him understand the situation through which the company is going in order to make him work accordingly to achieve the targeted results. The employee can be motivated and engaged more towards work if he will receive incentives and rewards for doing the job he is responsible for. In such situations the companys sets up a strategy of getting this much targeted clients in return the employee get reward for doing his job well. The strategy which is most important is that the managers and leaders should have the skills and knowledge of dragging the situations out of the uncertainty. This is very important, for example if an organization is getting towards the verge of destruction the manager should have skills so to avoid the loss and can be able to manage to the extend where the company has to face the minimum loss. This strategy can help enable the performance level which can in any case save the organization from having a down fall. All the responsibilities finally come to the shoulders of the manager so this is the position which should be offered to the highly competent individual who has the courage to face all even and odds. These are the strategies which can bring about high level of performance from individuals and from the management as well (PACONSULTING 2012).

Relationship Between Medication and Fatigue

Relationship Between Medication and Fatigue Title:-> Fatigue as a bringing factor conducting to medication problems a midst. New graduate registered nurses in a intensive care unit in Sydney western area health service (SWAHS) Aim:-> The goal of study was to analyse and to get deep awareness into the factors affecting medication short coming relies on nurses ability and their thinking of medication problem. Methodology:-> In this section, the researcher will classify and confer the research delineate will be assigned to conduct the study loading to result capability of being measured will be utilized to conduct the study. According to jiroiwong pepper (2011) quantitative research indicates to the scientific and business like check out method of main episode by means of assembling quantifiable knowledge and data to accomplish a research error. The researcher will collect facts relating the connection between fatigue and medication problem for innominate valid nurses as a sample of this study in a form of examine and questionnaire. In quantitative research design class, this study will distinctively assign non experimental approach since the study relevantly accords with its symptomatic that has no idea of operating the fickle relationship between variables. In the words of jiroiwong and pepper (2011) the suitability of non-experimental research object relies on the nature of postulate, If rules are met. Predicament contain theory assaulting to recognize non-accidental statistical relationship between capricious and theory is relating formal relationship yet, it does not allow liberated fickle to be operated. They are many forms of research delineate under non-experimental way that contains inter-relation study draf in peculiar. This draf is more in use when the researcher wants to measure assess and examine relationship or differences between liberated fickle and aligned fickle. Leading to examine, the main aim of study is to recognize and confer the relationship between fatigue and medication problems, where in fatigue and medication problems are two variables of topic of eagerness without controlling fatigue among annalised nurses. Study design:-> Examine draf is described as the methodology utilized in the study that serves a director for the researcher to answer the examine question. This examine’s aim as outlined in Part A, wants to approve best meet and research draf will be detailed phenomenology or the husserlian phenomenology. The object of detailed phenomenology is to animate other’s thinking of lived evidence while accenting the richness, meaning and deepness of experience. A part from this, Schneider et al. 2003 described that by phenomenology meet, values and belief of nurses can be showed and question that are mandatory to nursing can be researched. By examining the nurses we also take data to recognize the forms that conduct in medication supervisional errors. As a result the draf is suitable for the study to examine and describe as trusty as possible, the live experience and thinking of current nurses, who have under the training. Study population and sample:-> In suitable sampling plan is qualitative study is wide to foundation and maintain believability (Honser,2008) samples, also called as informants or partakers are selected particularly for their ability to answer the examine question rather than correspond an overall population (Honser,2008; tuckett,2004) sampling in qualitative examine is usually small and bull’s eye is more about deep or detail of data (tuckett,2004). This study proffer for a sample size of ten to give more accent to validity and asperity of our searchings. The study proposal is to get samples by object is essential and usefulness sampling. Objective samples are those who are chosen based on the set of blurred conon and easy samples are the most availability sample at had (Borbasi, Jackson Langford, 2004) target sample are nurses who have talented MAE. Participants will be pulled from the hospitals of Sydney west area health services. Samples will be approaching from the absolute wards in analysis to the high examples of medication investigations in these canny settings. In a study managed by Tang shev 44, wei Chen (2007) medical wards and all out care units are problems facing places in hospitals. Terrence James Aquino:-> Insertion plans are also used to limit the capable selection biootny by objectively recognizing who can be acknowledged to be while informer accidental planning are those who are not appropriate for the study (houser,2008). Incorporation criteria:-> Both genders registered nurses and nurses have talented MAE. All race and Regular staff or easy access Nurse working for 1 year and above in canny wards of SWAHS Exclusion criteria:-> NUMs Clinical nurse trainer Enrolled nurses who are not clinical endorsed Learner EN’s Recruitment and Retention Strategies:-> The process starts by representing this examine plan to the SWAHS and hospital organization. The object of this to get support and superscription in order to manage this study within the hospital grounds. A letter will be sent which describes the programme, its objective and necessity to the nursing industry. It will also contain the appeal to use hospital dexterity to use hospital ease for interview. With the assurance of conduct support to this study. We apprehend a smooth enlist process and high keeping rate. This will also decrease nurses disquiet relating the bad effect of involving the study. Upon acceptance by SWAHS, mobilization statement describing the nature and aim of study will be sent on the bulletin boards of each target wards. This contains the researcher’s contact numbers to call for those who are keen to participate. We will also point bunged box on the nurses stations for the interested nurses to give their name and contacts in detail. Some, who do not get sufficient associates, we strategy to mobilization period. For keeping of function, contributors will be hearten that only the examiners can avenue recognizing information for confidentiality. Greater impression will be given on description of aim of the study to recruit the compititors to stay! Examine or interview time and place will be pre-planned to nurses comfortability. Data collection:-> The examiners will be the tool for data collection. Because of the secretness of all information. The interviening transcription and data consideration will be managed the examiners. Data entry operator will be employed one time all recognizing knowledge is vanished from the information. The researcher will be organizing recorded interview which according to Roberts and taylor(2002) are the best way to bring it together for philosophy. To reduce the danger of losing data incase of failure of body parts, the recording will be investigated as well as support batternes, tapes and recorder before starting of interview. The interview may be organized in a secret room of local library or within the hospital staff away from the nurses wards to obey the secretness minimize the apprehension. The participants will be given the permission to chose the convenient place, date and time will be planned by them. The students who will be consulted for the interview to judge their participation, describe the nature of the study, give an overview of described consent and give them to acknowledged the study proposal. Each examine/interview will be conducted for one hour and will be increased for half an hour if required. The examiner will take note of the interviewer’s behave and the face expression as well as the body language during the interview. The strategy of data collection is self and not organized in detail so the interviewer can explain the ability in deep and detail. This method utilizes open-ended quest to encourage the participants to describe about their stories and relevant their experience in deep and impressive way. Interview will begin with a long question such as to describe your experience related to medication administration problem. Other question will be conducted relevant on the responses to the first question. Data continues until the examiner accept douse has been accomplished. Gibbs suggests that it is suitable to belay gathering data when it has become duplicacy and no issue are emerging. Data analysis:-> Data estimate is mandatory to abet the researcher together useful information and may also utilized for differenciate all the achieved information, whether it is numerical data of lined experience to further attached to a result. The purpose of the study to recognize relationship between two capricious which fatigue and medication. As a result, the researcher will make use of alternation statistic in order to estimate the data. Person’s will be used to indulge the relationship of independent and independent Flexibility of topic of interest. This correspondence measure is blossomed to conclude whether there is a unsuccess relationship between capricious. The value of the consequence is be token between -1 and +1 which announces the compass of linear relationship b/w two fickle. When value shows -1 this reveals correct negative correlation. While a +1 value shows perfect positive correlation. The result of zero contribute no relationship. Person’s v value be declared as lean linear relationship if value r ranges from .3 to .5 and lastly, if the value r ranges over .5 then the variable shows strong relationship. The information gathered from both methods of IIMS and questionnaire are entered into a computer and arranged to search out the periodicity of the problem. Study conduct and riguor:-> a quantitative research draf must ensure that tool is certain and acceptable certainity and conclusively are two methods to admit quality of the instrument. First main criterion of tools approachment is dependability. The believability of qualitative examine is relies on the comprise of responses collected over time and by asking different question about the same topic to certify the agreement of the information. Believeability of data collection was agreed in this study as only one researcher organized the interview. This study will use test-relate reliability to judge that to measure not alter at two different times. This responsibility test is commonly utilized with physical and technological measures, pencil and paper scale. It is completed through organizing two same measures but in separate time and compares both scores. Afterwards collection of scores will impartially undergo a reliability analysis or a so called analysis coefficient is a tool to quantitatively confer the eminence of a relationship through 0.00 which is not related to + 1.00 which means there is absolute relationship. It reveals durability when the value of coeffi cient is high. After all, if the consequence of two tests has altered value then accidental problems arise. This catch up is suitable as this is applicable only to quantative examine since it gets quantifiable information and the study is about recognizing relationship. Apart from this, the data collection to be utilized is paper scale and pencil that particularly applies to questionnaire in a likert scale format. Cogency is the second major gange of tool. This conclude that the tool alloments what it is assume to extent. To allowance cogency of study, the researcher will engage statistical conclusion validity. Reliability of data was abolished by selecting catch up. Participants to read through their manuscript and to check that the data had fluently and minutely catch their experience. Besides, two other researchers individually coded segments of some manuscript to accord the classification recognized by the interviewer. Ethical issue/consideration of data collection:-> this research section will confer application of conscientious rules and regulations that will be utilized in this study. Three uprights rules will cover during data collection to defend the affection of the participants; namely: informed consent right to intimately and innominateness and secrecy. Informed consent will be deliberated in data collection. It is a consent form that is written in chronicle form that must be given to anticipated sample. This accede is based on the rules of self-determination elucidating all the same information related the study where in the subject respondent may cogitate whether to participate or not in research study without any energy, cheating and any other form of bullying. In addition the description of danger and facility in participating in this study will also be included in a informed consent. Other correct rules that will be applicable in this study is secrecy. It will be differenciate by conferring to respondants that personal recognisation will be kept secret and will not be publicly divulged. The result will only utilized for the purpose of the study not to open any personal information. In application of namelessness, the researcher divides questionnaire that contains some confidentiality such as name and age. Secrecy will be also c laim in this study. Privacy is about their freedom to choose when to share all the knowledge and same information of their evidence. It will be displayed by giving permission the respondent to choose relating the time of their presence to answer the questionnaire. Timeline :-> In order to established the study the researcher must manage a timeframe in a system to organize the study. Gantt chart will be used show the process of study containing the decided starting and ending data. This study will be organized for near about 3 months Which contains sampling selection, data collection and researches, exploratory and final report.

Embryo Research :: Science Arguemtative Argument Papers

Embryo Research as a Paradigm of Ethical Pragmatics Research on the human embryo is one of the most obstinately controversial issues of international bioethical debate. There has not been enough of a consensus on this issue to allow for more than a formal compromise within Europe. I argue in this paper for a pragmatic approach to the problem which accords priority to "want-regarding" considerations but does not fail, as most utilitarian approaches do, to give due weight to the "morality-dependent harms" caused by the practice of embryo research to those rejecting it from other than want-regarding principles. I suggest that in deeply controversial bioethical issues a consistent want-regarding perspective should be prepared, under certain narrow conditions, to make pragmatic trade-offs between the inherent merits of the practice in question and the averse emotions of the public. These conditions are that the averse emotions are widespread, felt to be of existential importance, and stable under additional information, and that the costs in terms of reduced freedom and foregone humane progress do not seem excessive. Research on the human embryo is one of the most obstinately controversial issues of international bioethical debate. There has been not enough of a consensus on this issue to allow for more than a formal compromise even within Europe. In Germany, embryo research has been strictly prohibited since the Embryo Protection Act came into force in 1990. In other countries, such as Great Britain, research on the human embryo is permitted under certain narrowly defined conditions. But even in the countries with a ban on embryo research so much political pressure is exercised for a less rigid policy especially by medical and biological researchers that there is reason to doubt whether the ban on embryo research will be maintained in the long run. What is interesting about the debate from a philosophical point of view is the remarkable absence, for most of the time, of clear and stringent principles. Thus, there is some kind of consensus, at least in Europe, that human embryos should not be produced for research purposes. If embryos are made the objects of research at all they should be "supernumerary" embryos coming from in vitro fertilisations which have aimed at implantation in the maternal womb but which, for some reason or other, have not been used for this purpose. Even if there is an obvious moral difference between, one the one

The Entertainment Fields Essay -- Technology Video Games Papers

The Entertainment Fields In this literature review, I wil attempt to explain the wealth of opportunities available to technical communicators in the electronics entertainment industry due to the changing nature of video game the technical communication and electronics entertainment fields. I believe an abundance of opportunities exist for technical communicators in the video game industry because the industry itself is stil rather young and poselopingnorms. Documentation and information organization are an integral part of video ga me construction. Currently, there exists no uniform, standardized way to write, document, or organize information in the gaming industry. A gap in the overall standards of content generation has presented itself in the electronics entertainment industry revealing promising opportunities for technical communicators and the skils they point a spThecioriedgin apoiesents an opportunity for technical communicators, as their research puritilizas minformation organization skills will become useful. Litle research has been conducted concerning video game documentation standardization; it is difficult to Literature Review (Video Game Documentation) ortunities for Technical Communicators and Determining th ecessity for Documentation Standards in the Electronics Entertainment Indust mportance of uocume In his book Documentation and the Organization of Knowledge, J.H. Shera, the Dean of the School of Library Science at Western Reser ve University, says concerning documentation that it â€Å"is to be regarded as an essential part of our modern system of graphic communication within the world of scholarship, an instrumental device to expedite the flow of recorded information within a group o f specialists or bet... ..., from Technical Communication Online dat abase. Falstein, N. (2003, July 1). 2 for the Design Process. Game Developer Magazine, pp. 23. Rouse, R., III. (2001). Game Design: Theory & Practice. Plano, Texas: Wordware Publishing, Inc. Freeman, T. (1997, September 12). Creating a Great Design Document. Retrieved September 26, 2003, from htp://www.gamasutra.com/features/19970912/design_doc.htm. Ryan, T. (1999, December 17). The Anatomy of a Design Document, Part 2: Documentation Guidelin for the Functional and Technical Specifications. Retrieved September 27, 2003, from htp://www.gamasutra.com/features/19991217/ryan_01.htm Mead, J. (August 1998). Measuring the Value Added by Technical Documentation: A Review of Research and Practice. Journal of Technical Communication, 45(3). Retrieved September 27, 2003, from Technical Communication Online database.

Essay on Voltaire’s Candide: Visualizing Perfection -- Candide essays

Visualizing Perfection in Candide   "All is for the best...in the best of all possible worlds."   To picture greatness, perfection and brilliance all intertwined into one splendid world -- a utopia, infers visualizing absolute beauty, harmony, and a universal tolerance amongst mankind. Would not such "perfection" designate the "best of all possible worlds?" How could we possibly conceive the sinister world portrayed in Candide to be conveyed as "utopia?" Since the best of all possible worlds indicates that "all is for the best" is it not safe to derive at the conclusion that since our world is clearly not "perfect" it is therefore implied that "all" is not for the best? Who determines the "right" from the "wrong," the "beautiful" from the "hideous," the "strong" from the weak?" How does one know if they are right? How does one ever know if they chose "correctly?" How does one allow th emself to be infatuated with an idea as to blindly (correctly or incorrectly) follow it and believe? When do you question yourself? Doubt and "double-guess" yourself? Such correlating topics of an ambiguous solution are sought to be explained in Candide. Voltaire's masterpiece Candide recounts the journey of a young man as he ventures the world and faces reality, deals with it, is guided, transformed, and eventually defined by it. Voltaire's story tells the tale of Candide as his character matures from the naivete of a child to the extensive temperament of a distinguished man. Born and raised in the castle of the Baron of Thunder-ten-tronckh, in the land of Westphalia, Germany, Candide is firs... ...n the best of possible worlds; for short, had you not been kicked out of a fine castle by the backside for the love of Miss Cunegund, had you not been put into the Inquisition, had you not traveled over America on foot, had you not run the Baron through the body, and had you not lost all your sheep which you brought from the good country of El Dorado, you would not have been here to eat preserved citrons and pistachio nuts." Voltaire therefore exhibits both sides of the spectrum, Pangloss, the unchanging, and Candide the "developed." These adventures broadened the horizons of Candide, and with him, the reader also undergoes many thought provoking dilemmas, cultivating himself in many of the same ways. This tale doesn't flounder all hope of "perfection," but it does present, in laymen's terms the ideas behind Murphy's Law.

Is Aristotle the Father of Logic

I believe so. Aristotle became known as the Father of Logic by demonstrating that logic was more than just an equivalent to verbal reasoning but an important tool of investigation, a way to learn everything about everything. He was the first to introduce scientific thought into daily processes. Even today, with hundreds of advances in technology and available resources, scientists find that observations he had documented two-thousand years ago are correct. For twenty years Aristotle studied with Plato and became a prominent figure at his academy. But yet after so many years of collaboration between the two, many people including Plato’s nephew Speusippus believed that Aristotle’s ideals varied greatly from Platos and indeed they did. Plato presumed that the â€Å"ideal† form of an person or animal is the result of a â€Å"sensory† world and that every man knew and understood his place in life. Whereas Aristotle believed that the â€Å"form† consisted of several characteristics together as a whole, which eventually was proven and known as DNA (deoxyribonucleic acid) as well as believing that a man should create his own place in the world. Consequently, Aristotle left the academy after Plato’s death. Several years later he developed his own school known as the Lyceum at which he taught for thirteen years in a rather peculiar fashion. His lectures were offered to those that were willing to listen as he paced up and down the peripatos outside the school. His works included a vast array of subject matter including physics, biology, psychology, politics and more. In the subject of Logic, he developed the foundation of categories, a way to classify each element of an argument. He further demonstrated that the core of logical thought is a sequence of three propositions in which the first and second imply the last, known as a syllogism. These thoughts have stood the test of time and have only been slightly revised throughout the centuries. It is believed that Aristotle wrote four-hundred books in his lifetime. However, his work was hidden from the world for many, many years when he died in 322BC. Only a portion of them were discovered in 100BC, unfortunately ruined by dampness and moths. Originally taken to Athens and then to Rome, his works gained interest and were used as textbooks by Roman scholars and are still an important influence in learning today. References http://philosophy.sean.tripod.com/id17.htm http://www.philosophypages.com/ph/aris.htm http://www.encyclopedia.com/topic/syllogism.aspx#1E1-syllogis

Marketing Analysis of Red Bull in UK

There are various factors which contribute to the performance or non-performance of a firm in the industry with respect to its marketing. In order that the barriers to successful launching and marketing of the product are removed, the firms adopt different strategies for marketing their products. It is not only the superiority of the product that determines the saleability of a product, but also how it is presented to the ultimate customers that also matters. The marketing strategies enable the firms to educate the customers on the utility as well as quality of the products so that the customers are made to buy and use the product.In this respect the non-traditional strategies for marketing adopted by Red Bull, the multinational energy drink manufacturer has made their product a spectacular success in large number of countries including the United States, where the Company has a very huge market share of the beverages market. This dissertation proposal identifies the key marketing st rategies of Red Bull in UK for a possible dissertation presentation. Marketing Analysis of Red Bull in UK 1. 0 Introduction: In 1982, Dietrich Mateschitz heard about â€Å"tonic drinks† in Asia.These drinks enjoyed wide spread popularity and this gave him the idea to market such functional drinks outside Asia. Red Bull was initially developed in Thailand. Mateschitz bought the rights to market it world-wide excluding Thailand, which continued producing its own brand. Thus in 1984, Mateschitz founded the Red Bull GmbH company. He tweaked the taste of the drink and also changed some ingredients in order to make the drink more effective as an energy booster. He also developed a unique marketing strategy and sold the product in the Austrian market.(Red Bull History) The dissertation proposed to be undertaken will present a comprehensive analytical report on the marketing strategy adopted by Red Bull for its success in the beverage market. 2. 0 Objectives, Scope and Research Metho dology of the Dissertation In order to present a comprehensive study paper on the Marketing Strategies of Red Bull the researcher proposes to make an extensive research in the available literature. To integrate the efforts and to fix the boundaries up to which the research is to be carried, this part of the proposal outlines the scope and objective of the study.The methods for conducting such research are also detailed herein. 2. 1 Objectives of the Study: The proposal for this dissertation paper identifies the following objectives with respect to the chosen topic of the ‘Marketing Analysis of Red Bull in the UK’. The objectives are: †¢ To make a complete analysis of the various marketing strategies adopted by Red Bull for the promotion of its product in the UK. Such analysis will include the elements of marketing as also the advertising concepts that are following by Red Bull as a part of the marketing strategy.†¢ To make a complete report on the efforts take n by the company, in strengthening its distribution processes and brand building as a part of the its marketing strategy †¢ To present a critical analysis of the superiority of the strategies for marketing that is being followed by ‘Red Bull. ’ The objects of this study are proposed to be achieved by a thorough research into the available literature on the company Red Bull and its marketing and distribution strategies.Being a company of recent origin and also because of a spectacular success in the beverages market, there are a number of articles and research studies available about the marketing strategies being adopted by the company. A research in to various professional journals, magazines and technical literature will provide a deep insight in to the topic undertaken by the researcher. There are quite a number of websites available in the internet would also provide the basic information required to complete the study. 2. 2 Scope of the Study:To achieve the ob jectives outlined, this proposal for the dissertation extends the scope of the study to the following areas for an extensive research and analysis: †¢ An in-depth study into the methods of advertising and sales promotion adopted by Red Bull as part of the marketing strategy will be undertaken by the researcher for the purpose of the presenting the dissertation. †¢ The study will extend to the analysis of the various other measures being taken by Red Bull which had the effect of promoting their product. Such measures include the sponsorship of extreme sports events by Red Bull.†¢ It is also proposed to make an analysis of the distinguishing features of the marketing strategies of Red bull. For this purpose, the study will detail an analysis of the impact of the marketing strategies and also evaluate the positive effects of the marketing strategies of the company Red Bull. 2. 3 Research Methodology: Different research methods are to be used to complete the dissertation project. It is important to use both secondary and primary sources of information to achieve the goal and objectives of the study. Overall, the inductive research method is to be used because it is more appropriate for the purpose of the dissertation.Jill and Johnson (2002) write that induction is the ‘construction of explanations and theories about what has been observed†¦ learning by reflecting upon particular past experiences and through the formulation of abstract concepts, theories and generalisations that explain past and predict future, experience’. Due to the practical nature of the chosen topic, ‘Marketing Analysis of Red bull in UK’ induction is more suitable since the author will first collect data, observe, analyse and only then present his findings and conclusions.Additionally, qualitative rather than quantitative research methods will be used because the aim of the project is not to analyse figures or statistics but to observe, interpret and make recommendations if any. The general belief of business research is often thought of as collecting data, constructing questionnaires and analysing data. But it also includes identifying the problem and how to proceed solving it (Ghauri et al. , 1995) Data sources can be described as the carriers of data (information). There are two types of data sources (Ghauri et al. , 1995) 1. Primary data (field) is collected specifically for the research project.This will be in the form of observations and interviews. 2. Secondary data (desk) is collected by others. These include academic and non-academic sources. 2. 4 Qualitative Methods: The qualitative method is ‘one of the two major approaches to research methodology in social science’, which involves ‘investigating participant’s opinions, behaviours and experiences from the informants' points of view’. In contrast with the quantitative research method, the qualitative research method ‘does not rely on quantitative measurement and mathematical models, but instead uses logical deductions to decipher gathered data dealing with the human element’.In qualitative research method non-quantitative’ methods of data collection and analysis are being used (Lofland & Lofland;1984) 2. 5 Quantitative Method: Quantitative method is a research method which depends less on subjective methods but is more focused on the collection and analysis of numerical data. Quantitative research involves analysis of numerical data. According to Burns and Grove, Quantitative research is: â€Å"a formal, objective, systematic process in which numerical data are utilised to obtain information about the research question† (Burns and Grove cited by Cormack 1991 p 140).Quantitative research uses the methods which are designed to ensure objectivity and reliability. In this method the researcher is considered external to the actual research and results are expected to be the same, no matte r who conducts the research.. Out of the above discussions on the research methodology, the proposal advocates, inductive and qualitative research methods for the preparation of the dissertation through primary as well as secondary sources. 3. 0 Literature Review: The Company Red Bull has emerged as a big success and is presently selling in large number of countries all over the world.The grand success of the company is mainly due to the novel marketing strategy adopted by the company in promoting its product by following unconventional means of advertising. Bevnet, the website on the beverage news indicates that â€Å"Red Bull is a utility drink to be taken against mental or physical weariness or exhaustion. † In fact this is the philosophy on which the marketing of Red Bull is based. But in spite of the heavy advertising â€Å"Countries like Norway, Denmark and France are so nervous about the can’s contents, they’ve banned the sale of Red Bull. † (CBC N ews) Websites like Snopes.com claim that â€Å"Red Bull energy drink contains a banned, government –manufactured stimulant linked to the formation of brain tumours†. But Red Bull never got perturbed by these negative campaigns. This literature review makes a presentation on the marketing strategies adopted by the company for the promotion of its products in the UK. While discussing the superiority of the marketing strategy of the company, the study also details the efforts of the company in the brand building. 3. 1 Marketing Strategy of Red Bull in UK: Red Bull GmBH is a privately owned Austrian company, with sales of $1640 million in 2003 and 1850 employees.Since introducing Red Bull in 1987, the brunt of investment for the company has been in brand building and quirky marketing. While many companies spend on product diversification, Red Bull has stuck constantly to their single product with its unchanged taste. Red Bull also has unusual distribution. The company reli es heavily on bars and night clubs, where they let people sample the product. They also sponsor alternative sports to promote the drink. Traditional advertising is the last thing that the company invests in. Red Bull has built for itself an image of being a luxury or an identification of a lifestyle.Red Bull claims that â€Å"Research has proven that just one or two cans of Red Bull can help alleviate the effects of tiredness – there is no added benefit in consuming the product in excessive amounts† (BBC. Co. UK). The strong point for the marketing of Red Bull in UK is the strong distribution set up it holds in there. Such stronger distribution is not prevalent in the other markets for Red Bull. Red Bull has spread its wings in the US also. Amy Scott observes â€Å"Popular in Europe for years, Red Bull has been making a slow and steady dent in the American energy drink market.† Money Culture says â€Å"In the US Red Bull is popular with college kids and night c lubbers, whom the company aggressively targets. † 3. 2 Distribution Network of Red Bull in UK: In the year 2002 Red bull dominated 46 percent of the sports drink market in the UK. The company was able to achieve this great a height in the sports drink market, by a strong distribution network it carries in UK which is considered as its best marketing strategy for the promotion of sales. As a start up measure Red Bull approached small distributors and encouraged them to stock and sell the drink Red Bull only.With the successful brand building by the company the distributor would be able to break even within a short period and will become profitable in just less than six months. Then the distributor becomes attached to the selling of the drink and starts to get supplies directly from the company. Similar arrangements are being entered with other forms of selling points like hot night clubs and trendy pubs and bars. Along with supplies of few cases of the drinks, the company suppl ies a Red Bull Branded Cooler and other Promotional materials.Such a kind of distribution approach gives not only a larger visibility for the product but also a fertile ground for the new drinks to emerge victorious against competition. The company also had internal set up with separate units responsible for selected areas. These units will be responsible for creating the distribution networks, communication with the networks, marketing and sales promotion in the designated areas though the developed distribution network. 3. 3 Marketing Mix Strategy of Red Bull: Traditional marketing usually falls into the following four categories which can be controlled.They are product, price, place and promotion and are known as the marketing mix. James Culliton described the marketing manager as a ‘mixer of ingredients’. However the term was popularized in 1964 when Neil H. Borden in an article referred to them as the ‘marketing mix’. (Net MBA) Red Bull how ever has it s own marketing mix strategy. The company spent close to six million pounds on marketing in 1998. The marketing strategy of Red Bull is dependent up on three important aspects which are known as ‘Three Pillar Marketing System’. They are: †¢ The first one is mainstream media advertising.†¢ The second is extreme sports events sponsorship and †¢ Third, by sampling presentations to the consumers 3. 4 Porter’s Five Forces Analysis: The five forces analysis on Red Bull can be summarized as below: Barriers to New Entrants: The beverage drink industry needs a strong distribution network for the distribution of the drinks. The access to the distribution network poses a barrier for any new entrant. Moreover building a brand image needs considerable time and money being spent on the product promotion which also acts as a barrier for new entries in the market. Power of Customers:The force of power of customers acts very strongly on the total beverage market as there are a number of alternative products available and switching to the alternate product doesn’t cost the consumer any extra cost. Hence even a small variation in quality or price will have an immediate impact on the product showing a strong customer power. Power of Suppliers: It cannot be said that the power of suppliers has a major impact on the industry as the major ingredients are not very scarce. Mostly each beverage company has its own formulas that cannot be infringed by any competitor or supplier.The major raw materials are water and some chemicals which are easily available in the market. Hence power of suppliers is not strong force acting on the industry. Substitute Products: There are a plenty of substitutes available in the market in the form of soft drinks that attract the customers through promotions and catchy advertising campaigns. The competition is made stiff with the availability of a number of substitute products. Hence this force needs to be reckoned while assessing the strength of the product within the market. Competitor Rivalry:Already the industry is facing heavy competition among the major players with their established brands. In addition, the forces of ‘powers of customers’ and the ‘availability of substitute products’ also adds up the competition. So in order to achieve growth in the market share and sustain the growth achieved Red Bull should continue to follow all its marketing strategies and novel ideas of retaining old customers and attracting new customers. 5. 0 Structure of the Final Dissertation: The dissertation paper proposes to make a comprehensive report on the Marketing Strategy of the Company Red Bull Gmbh in UK.With the help of the collected information from the various sources, the report will identify the various marketing strategies adopted by Red Bull in UK for its successful launch and growth in the UK market and also critically analyse the strengths and weaknesses of such str ategies. In addition, the study will cover the Competitors’ strengths against Red Bull. In order to have a coherence of thought and clarity the dissertation paper will be structured as below: Abstract Chapter 1 Introduction Chapter 2 Literature Review Chapter 3 Research Methodology Chapter 4 Findings and Discussion Chapter 5 Conclusion RecommendationReferences Appendices The dissertation will generally follow the flow and substance outlined in the body of this proposal. Wherever necessary additional inputs in the form of excerpts from books and journal articles will be included to increase the informative strength of the concept, although the structure of the dissertation will be maintained as outlined here. 6. 0 Time Table: In order to accomplish the data collection, analysis and summing up being major processes of writing up the dissertation paper, the preparation and presentation of the dissertation report has been proposed to follow the time schedule indicated below:Submi ssion of Dissertation Proposal: 15th May 2007 Approval of the Proposal : 20th May 2007 Collection of Data : 30th May 2007 Collection of resources : 15th June 2007 Preparation of Draft Report : 20th June 2007 Submission of Final Dissertation : 25th June 2007 References: 1. Amy Scott It's Not the Thirsty, But Energy Fiends Who Imbibe Red Bull http://journalism. berkeley. edu/projects/drink/redbull. html 2. Anni Layne Rodgers (2001)It’s a (Red) Bull Market After All Fast Company. comhttp://www. fastcompany. com/articles/2001/10/redbull. html 3. BBC. Co. UK Prison for Red Bull Binge Driver http://news. bbc. co. uk/1/hi/england/norfolk/4634638. stm 4. Bevenet Red Bull Energy Drink http://www. bevnet. com/reviews/redbull/ 5. Burns and Grove cited by Cormack (1991), p. 140, taken form ‘Ways of Approaching Research: Quantitative Design’ in December 2003. 6. CBC News (2005) Raging Bull: Health warnings over popular energy drink being brushed off? http://www. cbc. ca/consu mers/market/files/health/redbull/index. html 7. Drawert. com The Marketing Mix Strategyhttp://www. drawert. com/red_bull_7. php 8. Gobe (2001) Emotional Branding: The New Paradigm for Connecting Brands to People Allworth Press 9. Ghauri, P. , Gronhaug K and Kristianslund I. , (1995) â€Å"Research methods in business studies – a practical guide† Hempstead, Prentice Hall 10. Jill, J. and Johnson, P. (2002). Research methods for managers. 3d ed. London: Sage Publications 11. Lofland, John and Lyn H. Lofland. (1984). Analyzing Social Settings: A Guide to Qualitative Observation and Analysis. Belmont, CA: Wadsworth. 12. Money Culture The Murketing of Red Bull http://www.robwalker. net/html_docs/redbull. html 13. Nancy F. Koehn, (2001) Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell Harvard Business School Press 14. Net MBA The Marketing Mix: The 4 P’s of Marketing http://www. netmba. com/marketing/mix/ 15. Red Bull History A Refreshed Crew is an Efficient Crew http://www. speedace. info/red_bull. htm 16. Saunders, M. , Lewis, P. and Thornhill, A. (2003) â€Å"Research Methods for business students† 3rd ed. , Harlow, Essex, FT Prentice Hall 17. Snopes. com Bull Marketed http://www. snopes. com/medical/potables/redbull. asp